Wolves 2013 Nationwide Tour Orders Start In Full Swing

Last week, well known in China Fashion leisure Brand war wolf family in Beijing, Taiyuan, Fujian and other key strategic markets, and opened the 2013 spring and summer "dare challenge" national tour order. From the national unified ordering to the regional exhibition order, the order pattern of the war wolf family change is more suitable for the current economic background, and can better support the dealer development.

From the 2012 autumn order this year, the wolf family launched the first round of Hong Kong star Shawn Yue in one fell swoop to the 2012 winter order meeting. On the one hand, the tension generated by external advertising, on the other hand, is the thrust generated by the internal strength building. Under these factors, the wolf family has achieved steady development, and the terminal channel has broken through thousands of homes, and has become the leading brand of fashion leisure.

It is reported that Wolf family This is divided into 7 stations and 3 line tours, covering the northern part of Beijing, Zhengzhou and Hefei, Taiyuan, Xi'an and other central regions, as well as Fujian headquarters, Guangzhou and other southern regions.

In this regard, the industry generally believes that in the clothing industry generally bad market today, the wolf family will divide the country into several large areas, one by one deep tillage, the region to do deep penetration, this is undoubtedly a more pragmatic and stable strategy. Shi Hairong, the chairman of the war wolf family, admitted that the previous orders would be more convening of the national distributor to place a unified order. The purpose of the order was to create more momentum for the dealers. "Dealers in the first line, the market is directly affected by the quality of distributors, the deep line can not only embody the concern of front-line distributors, but also help us understand the situation in the first tier, timely adjust the strategy according to the local area, and formulate strategies that are more suitable for local regional development."

It is understood that the wolf family built business school this year, and launched a large-scale tour training, hire a professional team of dealers, shop managers, supervisors and other personnel training. The contents of the training include the development of Wolfgang family brand, terminal shop profit model, shop display training, shopping guide and promotion special training, commodity presentation and ordering policy interpretation.

At the same time, the wolf family is not only doing an order tour, but also a regional investment fair. Shi Hai Rong "Although the market of clothing industry is generally not good this year, when the wolf family believes that the worse the market is, the more opportune time for enterprises to seize the opportunity, give full play to their advantages and bend the road. Just as this order will be the theme of "dare to challenge", the wolf family is ready to face the challenge.

In addition to terminal training, policy support and other marketing work, the Wolfgang family has made great contributions to the brand.