Go To The Department Store To See Winter Boots Brand, Shop Order Online Shopping.

< p > "too scary, too scary!" after visiting the shopping mall, Xiao Li, who had wanted to start a pair of long winter boots, changed greatly. "This year's brand winter boots don't have two thousand yuan to buy."

Reporters found that the price of winter boots has increased by one to 20% over the past year, almost becoming a "luxury".

But a fact that can not be ignored is that the luxury winter boots are less and less.

The industry is worried that because of the substantial contrast between the prices of physical stores and online prices, the department stores will become a more embarrassing situation.

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< p > a pair of winter boots nearly 3000 yuan < /p >

< p > last night, the reporter saw in Dongfang Xintiandi shopping mall that the price of women's long tube winter boots was generally over two thousand yuan.

White collar Xiao Li stroll around for a while, asking for his boss to raise wages, or else this month's salary will be gone for two or three pairs of boots.

In the Staccato store, the price of a women's long tube winter boots is 2699 yuan.

The salesperson said that the price increased by 200 yuan compared with last year. Last year it was generally a pair of 2499 yuan. "Can it not rise? There is no such thing as not rising at the moment. Shops rent and labor are rising, leather is also rising."

In the Ecco store, the price of a women's winter boots is priced at 2999 yuan, which makes some shoppers' customers speechless.

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< p > a marketing personage analysis shows that the rising of leather prices can not be ignored in the factors that push up the price of winter boots.

According to China Leather net "China Haining leather index" information system monitoring, the 10 monthly price index of leather products in 2012 was closed at 115.38 points, up 2.22 points, and the chain rose 1.96%, up 1.79 points, up 1.58%.

In addition, the rise in artificial labor also raises the price of winter boots.

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< p > but the reporters also found that there were few customers in the winter boots store, and occasionally the customers went in. The salesmen were strongly recommended, but there were few real buyers.

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< p > net shop only sells four hundred or five hundred < /p >

< p > why is the price of winter boots so expensive? How much does it cost? Last night, a reporter searched Taobao online for a Staccato seller.

The price of the "Staccato long tube women's winter boots" in the shop is mostly four hundred or five hundred yuan and a pair, while the customer service staff at the store say that these winter boots need to sell more than two thousand pairs in the shopping mall, and they guarantee that they are all genuine products, and they have small counters, three cards and certificates.

Reporters repeatedly inquire about the cost of this winter boots, and how did they get in? The customer service staff said that the cost is a secret, and it is much lower than the price.

"The rent of the mall is frighten to death, and there are still a lot of circulation costs. We do not have such a mess."

Reporters found that the store recently recorded nearly 700 pactions.

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< p > price allows department stores to "separate themselves from the masses" (< /p >).

< p > in fact, there are more things to think about behind the "luxury winter boots". Compared with the situation seen by reporters in physical department stores and online shops, more and more people begin to scour goods online.

According to an article in China Securities Journal, a number of retail listed companies released semi annual reports, and the main business revenue growth slowed down or even became the main keynote of these companies.

Since then, this analysis has become a powerful witness for judging the downward trend of China's department stores.

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Liang Yuchang, an analyst at UBS consumer goods industry, said that the weighted average per unit profit before the profit of the H-share industry will be reduced from 1377 yuan per square meter in 2010 to 1166 yuan per square meter in 2012.

All kinds of data give people a sense of chill, which is due to the fact that the prices of department stores are increasingly "divorced from the masses".

According to the survey of win business network, the most important factor causing poor performance in department stores is the growth rate of online shopping.

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