2012 Women'S Wear Brand Development With Characteristics

China clothing After a large number of listed brands have been breeds in men's clothing, sports shoes and clothing, home textiles, etc. Women's wear Brand listing atmosphere is increasingly strong. In the past 2012, the women's clothing brand of our country has developed a mature and ready to go brand, or has just begun to transform into the new strength of the domestic market, or is a growth brand that steadily advances and develops the market. In the fierce competition among all sides, in the industry situation is still grim in 2012, the domestic women's clothing brands show their abilities. Shenzhen, Guangzhou, Hangzhou, Beijing and Han style women's clothing brands show a distinctive development track, showing the unique fragrance and beauty to the world.

Challenges still exist.

Nowadays, with the improvement of women's education level and the development of multicultural environment, the economic strength, consumption concept and fashion taste of young women are constantly changing, and brand awareness is more intense. More and more female consumers are beginning to dress and dress. Clothes & Accessories Collocation to express their cultural level and taste, the female consumers of all ages are right. Brand clothing The consumption demand is also higher and higher. Such changes on the one hand enhance the confidence of the domestic women's clothing brand, provide the space for strength, on the other hand, it also provides a broad market prospect for foreign women's wear brands.

In 2012, Forever21, the hottest women's brand in the United States, appeared on the Wangfujing commercial street in Beijing as an example. Designer Brand, its diversified design has been touted by domestic female consumers. H&M, ZARA, C&A and GAP have already poured into the Chinese market and occupy the leading edge. With the increasing development of foreign brands to the Chinese market, the competition of domestic women's wear brands is becoming increasingly fierce. Women's clothing enterprises generally exist such phenomena as high inventory, slow turnover speed, homogenization of products and so on. At the same time, consumers' loyalty to women's clothing is low, and the market share is not stable. The Chinese women's clothing enterprises are plunged into the whirlpool of price war and terminal promotion war. The market competition pattern of Chinese women's wear industry is rapidly changing from the past price competition to the competition of comprehensive factors such as style, fashion and sales environment. In addition, this year, garment enterprises have increased production costs, sales decline, profits become thin, market competition is more intense, so in 2012, the domestic women's clothing brand is still facing severe challenges.

　 Brands gather everywhere.

Shenzhen women's wear brand

At the 2012 Shenzhen Clothing Fair, the five brands of the fashion group were unveiled. Like the "movie", "Providence" and "lady's house", Shenzhen's self made clothing brands are familiar with Shenzhen. Over the past 10 years, thousands of them have sprung up in Shenzhen, which not only completely changed the old people's habit of buying clothes in the field, but also made Shenzhen become the clothing sourcing places favored by domestic and foreign merchants. At present, the innovative design ability of Shenzhen women's clothing brand is far ahead of the whole country. The Shenzhen women's clothing brand takes 5% to 15% of the sales volume as R & D funds, while 69.2% of the research and development funds are used for the development of new products.

In March 27, 2012, a high-end customized show was held by Beijing fashion group in Hong Kong: Li Bingbing, a popular star, wore a lotus dress and white tailored dress. This unveiled the birth of a record in China's clothing industry - the first Chinese women's clothing company officially entered the field of "advanced customization". Li Bingbing, the main designer of this set of high-end custom dress, is Nicola de Wihelm, one of the "design brains" hired by the fashion group. Nicola was born in Italy in 1966 and was born as an architectural designer. She served internationally renowned luxury brands such as FENDI, TRUSSARDI, MaxMara and LANCETTI. He designed many Chinese costumes and dressed up as Niicole Kidman and other international stars.

In the final analysis, clothing is the only way to win the market if it is well designed. The first concern of consumers on clothing is recognition on the outside. The Shenzhen women's wear brand can be seen as the leader of this trend, and more and more brands will move towards the direction of "wisdom".

Guangzhou Lane Bryant

In Guangzhou, the designer brand has gradually become a climate. Apart from the "exceptions" and "Fangfang" which are well known, there are a number of designer brands that are unique. Designer brand is particularly prominent in style and personality, and it is not simply simple and exaggerated. It makes them brand eyed today, especially eye-catching, can be recognized at a glance, and will never be confused with other brands. Designer women's clothing brand can be widely recognized by the market, which is the result of continuous pursuit of individuation and fashion quality.

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2012 is the exception of EXCEPTION's 16 year old birthday, compared with the age name of Chinese women, which is a good time for "28 years". Exceptions EXCEPTION was invited to attend the 2012 London Fashion Week, February 17th, 2012 London Fashion Week Opening Day, exceptions (EXCEPTIONdeMIXMIND), Yi Wen (EVECINA), two Chinese local fashion brands jointly presented the "landscape 2012 Chinese clothing show", a beautiful "landscape Chinese fashion show" has become the best cultural diplomacy card in the commemoration of the Sino British diplomatic relations 40th anniversary.

In the past, domestic women's clothing enterprises exported cheap labor foundry products. Nowadays, the women's wear brands have been stride forward and continue to move forward. The appearance of the exception (EXCEPTIONdeMIXMIND) not only shows the design ability of the women's clothing brand in the world, but also spreads the ancient culture of China to all parts of the world, like the landscape theme of the fashion show, and the Chinese wind is on the stage of the world like ink.

　　 Hangzhou women's wear brand

According to statistics, in the 30 garment industry clusters in the country, the number of garment enterprises in Hangzhou is among the best. "Hangzhou women's clothing brand" has also become a "golden card" of the city. Hangzhou has more than 800 independent brands. In the past 5 years, the franchise chain of Hangzhou women's wear brand has been developing rapidly, showing the elegant appearance of Hangzhou women's clothing brand. A common view of the industry is that the brand of Hangzhou women's clothing is enjoying a high reputation in the domestic women's wear brand market with the brand style of "fresh, soft, graceful and elegant", and it is also becoming a new highlight of the women's wear brand industry in China. Hangzhou women's clothing brand is moving from "processing and manufacturing" to "design creation", and more representative brands such as JNBY and OTT.

At the end of 2012, JNBY released the new spring and summer products in Tokyo fashion week. The local brand JNBY, the Chinese designer Li Lin, was the only Chinese brand in the 2013 spring and summer fashion week in Tokyo. It became a highlight of this fashion week. Simple and comfortable design, low-key gray black, silk and pure cotton based natural fabrics. The brand positioning and style of JNBY is very much in line with the mainstream style of Japanese fashion. In the 2013 spring and summer women's show in JNBY, there are several watermelon red and cobalt blue skirts for the whole series to bring a certain sense of clarity and brightness. These characteristics just mention the brand style of Hangzhou style women's wear.

　 Beijing women's wear brand

The construction of the fashion capital of Beijing and the hosting of the 2008 Olympic Games provided a golden opportunity for the development of Beijing's clothing brand. The Beijing women's wear brand, represented by "white collar", "Mei Mei" and "Teng Shi" brand, has been performing well in the Beijing market since 1999, occupying the top of the brand market share. Among them, the middle and top grade brand develops rapidly, and the market share is on the rise. In particular, "white collar" is not only a successful example of Beijing women's clothing brand, but also a miracle in the history of Chinese women's wear brand. It is the only Chinese local dress brand that can be in the high-end market and international brand.

Being able to compete with international high-end women's wear brands is the best location and evaluation for white-collar workers. In 2012, white-collar workers released the new spring and summer products in 2013 in China fashion week. White-collar workers choose gorgeous and beautiful candy colors, minimalist style and broad sense, so that the main colors of candy can not be publicized. Instead, they release a pleasant sense of lightness behind the elegant and smart. The fashions released are made up of practical daily wear, evening wear and concept art. There is no superfluous pile up, no fancy design, no wanton catharsis from life, let the simple fashion announcement once again return to the essence of garment design. Emphasis on collocation, emphasis on technology, and the sense of pure handwork are still followed by the quality of white collar workers. In the fashion stage of the world, we add fresh and bright brushwork through the dull design wind and complicated design elements.

Han style women's clothing brand

In 2012, it was a year when the Han style women's clothing revival. It was a year to cultivate the quality characteristics of Han style clothing, and began to change the current low level management, low quality workmanship and low efficiency operation of "three low" in Han style clothing enterprises. Many brands do not lose in style, but lose in precision.

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In December 28, 2012, the two phase of Hankou North brand clothing city, with a total area of 300 thousand square meters, will be opened in a grand way. This is the large-scale undertaking platform launched by the Wuhan north international commodity trading center after the Hanzheng Street municipal government launched the major relocation project in Hanzheng Street. During the junior high school in the 90s of last century, a group of bosses in Hanzheng Street, Wuhan, relying on knitted wholesale and retail, set up clothing enterprises, and carried the popular banner of Han style clothing. In a few years, the Han style clothing has grown from the first 200 to the peak of 2000, and the output value of the garment industry has increased from less than 600 million yuan to 6 billion yuan. In the face of fierce competition and rapid growth, the worries of Han style clothing also came into being. The number of garment enterprises also dropped from three to more than 1500 at the peak of 2000. Today, as the birthplace of Han style clothing, the overall relocation of Hanzheng Street is progressing smoothly in Hankou.

Consumer habits spawned e-commerce brand

In a survey conducted in 2010, the consumption of clothing for women was ranked first in China, and the rest was spent on communications, tourism, fitness, cosmetics and book purchases. In terms of brand, Chinese women are more inclined to domestic brands. The most important factor affecting women's consumption is clothing styles and prices. In this survey, consumers love brands that include traditional clothing brands, including e-commerce clothing brands emerging with electronic shopping.

People who visit Taobao shop often know Taobao's women's clothing brand such as hehehei, pomelo, and so on. In October 8, 2012, Taobao's women's clothing combined with the above 10 brands launched the series of love films. Microfilm is a popular marketing method in recent two years, but most of the implants of micro films are relatively well-known brands. Taobao women's brand in the field of micro film marketing attempts to break the micro film has been widely used in the world's well-known brands, including clothing and clothing brands outside the field of precedent.

Simultaneous interpreting the traditional channel brand, the online e-commerce brand is also in line with the traditional channel brand in the development of product line. The well-known network electric brand Han Du Yi house is very popular with young women in China because of its strong Korean product design. In December 21, 2012, Han Du Yi house was about to launch the seventh brand of its own brand Hanfeng fashion shoes BLACKQUEEN, stepping into the category of women's shoes and constantly improving the multi brand operation pattern. Multi brand strategy is still supported by the selection system (buyer system) mode, and continues to continue the trend of fast fashion.

Looking at the development of Chinese women's clothing brand in 2012, whether it is well-known brands that can be conversed with world-class brands, or in the rising period. Ladies' wear Brand, or the brand that is booming on the Internet, is constantly making efforts in the positioning of its customers, cultivating the market, and contributing to new goals.