Nka Nijna Picked Up The British Style At The Eighth Chongqing Clothing Festival.

< p > eighth Chongqing < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Festival close to sunset curtain, jquca Nijna was awarded the "most popular consumer clothing Chongqing clothing ten brands selection" third and fashion men's first place. Behind this British brand is He Xiaodong's persistent entrepreneurial spirit from Tongnan. He Xiaodong, 36, has been a direct seller in the past twelve years and has run through zero bills. Now he has become a clothing company with independent brands from a small peddler. His dream is to create authentic British fashion clothes in Chongqing and further enter the whole country. < /p >
< p > founded the clothing company < /p >.
< p > He Xiaodong was born in the rural area of Tongnan in Chongqing in 1976 and went down to Shenzhen in 1991 as an ordinary worker. "I have done in factories, I have also done DJ, and then I am doing direct sales of products. At that time, I had many Honda cars that many people wouldn't expect. The days were quite prosperous. < /p >
What P unexpectedly surprised He Xiaodong was that the product marketing mode began to rectify in 1998. "That change cost me a million yuan, and I have nothing left." < /p >
< p > after a short recuperation, He Xiaodong came to Zunyi, Guizhou, where he began his second venture. He Xiaodong told reporters that he had run a Ramen Museum in Zunyi, and also worked as a haste in the countryside. Later, he started the clothing retail business in the commercial pedestrian street of Zunyi. After a year, he had a small shop, and later began to do the clothing agency business. < /p >
< p > to talk about his own experience, He Xiaodong said it very simply, almost always, but from that long string of things, you can imagine He Xiaodong at that time is not easy. "Not long after that, I drove the Honda again. But it's funny, when I was driving a car, I met a friend who was doing wholesale in Gou Jiajing. When he saw me, he thought I had changed to be a driver. < /p >
In 2004, He Xiaodong faced another new choice, P. Whether it is to be an agent brand or to create its own brand is a very difficult choice. It is relatively easy to be an agent brand, and the success of its own brand is unknown. After hard thinking, He Xiaodong chose to make his own brand and named it "heaven and earth man". < /p >
< p > acquisition of the British design team < /p >
"P >" soon, this brand stopped in Zunyi and slowly began to increase the number of outlets. In 2006, I registered a brand in Hongkong. In the same year, I set up a a target= "_blank" href= "http://www.91se91.com/" > dress /a /a (China Hongkong) Group Co., Ltd. He Xiaodong was relieved to do that. < /p >
< p > reporter has learned that since 2004, He Xiaodong has developed more than 50 private brand "heaven and earth man" stores in Zunyi, Guiyang and surrounding areas in four years. However, the brand of "heaven and earth man" is a mid-range product. < /p >
< p > "in the early years, I worked in Shenzhen and Hongkong, and I met a lot of English things. Especially in Hongkong, British culture goes deep into all aspects of society, and I have a strong preference for English. When I started my business in Zunyi, I found that there was not much choice in the southwest style. < /p >
In P 2007, He Xiaodong acquired a design team in the United Kingdom. He said that the design team is dedicated to the design of the British style. At the beginning of the acquisition, the two sides had arduous negotiations. "The company's hardware conditions are on the one hand, and on the other hand, whether you will respect their designs after takeover is negotiated. The other side is like marrying a daughter, not only requiring the man to have certain hardware conditions, but also having a deep understanding of whether his daughter will marry well. < /p >
< p > decided to take root in Chongqing market < /p >
In 2010, He Xiaodong made a new decision to move the company headquarters to Chongqing. < /p >
< p > "the Chongqing municipal government attaches great importance to the light textile industry. There are also detailed plans. For example, in 2015, we need to push 2 light textile enterprises to go public, and 2020 to push ahead with 10. The local garment enterprises in Chongqing have developed very well. At present, our processing landowners are in Guangzhou and Shanghai. At the same time, we also find that the textile processing industry in Chongqing is very strong, which is why I moved my headquarters to Chongqing. " < /p >
In addition to the P, He Xiaodong successfully registered the "chjka njya" and "ZOJANIJA" brand with strong British style in Britain, Hongkong and the mainland in 2010, and put forward the slogan of "focusing on windbreaker and controlling the jacket". "I did a survey of the Chongqing market, and I found that the world class brands such as BURBERRY, which are pure English, have been selling very well in Chongqing. It shows that Chongqing people accept this style. < /p >
< p > He Xiaodong also told reporters, "why do I need to launch a new brand? That is, I think that the name of" heaven and earth man "and" English style "are a little bit off the line. < /p >
Although P has entered Chongqing for two years, "jquca Ni JYA" has already taken a place in the minds of consumers in Chongqing. He Xiaodong's costume Empire has also begun to get on track. "The British design team provides design ideas and seasonal fashion information, including fabrics, styles and so on. Specific product development is still done by domestic teams, such as Hongkong's design team responsible for developing imported fabrics, and Shanghai and Guangzhou's design team developing domestic fabrics. " < /p >
< p > two years later, the development of the whole country is < /p >.
< p > He Xiaodong is very satisfied with his own "British style". "At present, the top British brand in Chongqing market is BURBERRY, but these brands are often tens of thousands of raincoats, and lack of middle grade. Our a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > fills the gap. I think we can't compare with other world-class brands in terms of brand value. < /p >
< p > at this year's clothing festival, "jquka Ni JYA" launched the men's short sleeved windbreaker, which is also the first brand to introduce short sleeved windbreaker in China. < /p >
< p > He Xiaodong said that now he is negotiating with many large shopping malls in Chongqing. Next year, he will base on Chongqing and slowly enter Hunan, Hubei, Sichuan, Yunnan and other places. "After 2-3 years of precipitation, I want to develop to the whole country." < /p >