Insist On Making AOKANG Laugh To The End.

　 Wang Zhentao: laughing to the end.

For the vast majority of meager profits Chinese foreign trade enterprises This is undoubtedly the most important gate to be pinpointed by the other party.

"Anti dumping is inevitable. Only discontent and protest are useless. We need to take the initiative to deal with them positively." Wang Zhentao feels that if he acquiesced in his acquiescence and tolerance, he might face higher anti-dumping duties two years later, when Chinese shoe companies became more and more difficult in the European market. "But the European Union is such a strong opponent, and we are just a Chinese private enterprise. This is a contest between eggs and stones."

Since then, the EU has been against anti-dumping. China footwear industry The blow is "immediate." In the second months when the EU imposed a 16.5% anti-dumping duty on leather shoes in China, Wenzhou exported 430 pairs of leather shoes to the EU, 2 million 437 thousand and 800 pairs, and 21 million 470 thousand and 900 US exports, which decreased 32.71%, 37.8% and 19.8% respectively compared with the same period last year. Since then, many small and medium-sized shoemaking enterprises have been unable to receive orders.

The intervention of China Leather Association and the response of hundreds of shoe companies gave Wang Zhentao some confidence. In May 18, 2006, the representative of 100 shoe enterprises in China published the first protest against the EU footwear antidumping Manifesto "Chongqing declaration" in Bishan, Chongqing. Entrepreneurs decided to defend their interests by initiating a lawsuit against the Council of the European Union.

By the end of December 2006, AOKANG 4 indictments, including Wenzhou Tamar, Guangdong Nanhai golden shoe, Guangdong Wan bang and new Hong Kong dollar, were submitted. The lengthy litigation process has officially started.

Wang Zhentao said, "winning is also better than winning." Fight for the dignity of national brand, no win or lose. We are fighting for the whole shoe industry in China. We are fighting for millions of shoe makers in China. We are fighting this lawsuit for China's footwear industry tomorrow. We certainly want to win, but even if we lose, we also let the EU countries hear the voice of Chinese shoe enterprises' defense and let other countries in the world hear the voice of Chinese private enterprises.

In 2010, the 120 shoe companies initially fought side by side together in the European Union became 5 in the long tug of war. The result of first instance litigation was also issued in March 2010. The European Court rejected the claim of 5 shoe companies such as AOKANG.

The news of losing the first instance and extending the anti-dumping duty once again hit Chinese shoe enterprises. Do we still have to see whether the lawsuit is still going on? Soon, 4 of the 5 enterprises opted out. After all, no one is willing to continue to look like a hopeless future.

"The cost of litigation costs almost three million yuan." Wang Hailong, who is responsible for AOKANG, told reporters, "at the time, in the face of the abandonment of the other 4 enterprises, AOKANG did have some hesitation, and did not know whether the appeal would win again. After all, this case has been time-consuming and costly. In addition, the other 4 companies have finally abandoned the idea of winning the lawsuit. They are unwilling to continue to invest their money and energy. The lawsuit that has been fought for 6 years is worth winning if it can not be won yet.

AOKANG chose a single soldier assault.

Is it worth it? Wang Zhentao thinks it's worth it. In his view, the protracted response to the anti dumping war was like a marathon long distance swimming. At the very beginning, he was like a young man who was boiling with enthusiasm. Unexpectedly, the more than 100 entrepreneurs who shouted to swim together reduced to 30. Finally, they really jumped into the sea and became 5, and then reduced to their own.

　 "No matter what the result is, we should go through the legal process." In the face of the public, Wang Zhentao made a clear statement.

This insistence made AOKANG laugh to the end. In November 18, 2012, Zhejiang AOKANG shoe Limited by Share Ltd The judgment issued in November 15th by the high court of the European Union ruled and overturned the first instance ruling made by the European Court of justice. The high court held that the first instance was inappropriate and the European Union would compensate AOKANG for about 5000000 yuan. Wang Zhentao said that since receiving the sentence, his personal cell phone has received more than 200 congratulations on the phone.

"The process is too long, until the final result is very calm." Wang Zhentao, 47, regrets that this lawsuit takes a long time and feels that he has changed from a young man to a middle-aged man. "It's like we took a few people to swim with us. As a result, looking back, the following people were gone, but I could not follow them."

In the end, Wang Zhentao went ashore alone.

Although the direct economic benefits brought to AOKANG are not much, the joy is still written on Wang Zhentao's face. At the gate of the company building, the red banner, which celebrates the victory of the lawsuit, is hanging in the most prominent position. In the shoe making workshop, workers are also whispering about the effect of the news.

Prior to that, Shen Danyang, spokesman of the Ministry of Commerce, also said at a regular press conference that the ruling could play an exemplary role in boosting Chinese enterprises' confidence in safeguarding their rights and interests through judicial channels. It also restricted the abuse of anti-dumping measures by the European Commission and abused discretion. It warned the European Commission not only to exercise its administrative power strictly in accordance with the law but also in the application of other provisions in the treatment of market economic benefits.

The key to winning is the correct judgement of the outcome of the trial. AOKANG Wang Hailong, manager of publicity and planning department, told reporters that "the character of Wang Zhentao, chairman of the board of directors, has the side of persistence. After he fully communicated with lawyers, he thought that he had the legal basis for winning the lawsuit and chose to stick to the law."