Taobao 2012 Trend

If online shopping is not only synonymous with young people, the fashion on Taobao is also embracing a very diverse trend. Taobao data show that after 80, 50 after the tide dad Chao Ma each has a "tide" method. And the number of small towns that purchase large brands of commodities is obviously higher than that of urban population. In contrast, the women in North Canton enjoy more exclusive and simple fashion, and they prefer designer brands and other original products.

In addition to the spontaneous fashion formed by Taobao online, the current popular events and trends can get a quick response on Taobao. Since this year, Du Fu has been busy two times on Taobao. Mo Yan, bird uncle, cut cake, Yuan Fang, China on the tip of tongue and so on are all present. It can be said that the diversity of fashion and popularity on Taobao is enough to surpass the speed of consumers' change of mind.

　　 Tide Dad love mom online shopping, 90 children the most filial piety

After 80, the tide dad boom mothers like to dress up their children, they will let their children wear Korean suits, Nike sports shoes, Barbara's down coat, drink krill's milk powder, look at the DVD of early education, play gyro and plastic mud, and buy 3.75 stuffed toys every month. When there are more "alternative" tide daddy dams, they like to keep dogs, usually play badminton, and occasionally drag their suitcase to travel. Some of the young tide parents who nostalgic their childhood, in their children's shoes, Huili brand is ranked first, is it necessary for children to relive their childhood?

Not only are young people qualified to be called Chao mom, but Taobao's data show that more and more elderly people are starting to pursue the fashion of online shopping. Nearly 5 million of people over the age of 50 started shopping on Taobao in 2012. These fifty or sixty year old Chao Ma Chao mothers also love to dress themselves up. They like to wear Heng Yuan Xiang's sweater, Levi's's jeans, plus a light cotton padded jacket and European style boots, especially the tide mothers like to use Chanel perfume, Estee Lauder's lotion, L'OCCITANE's body care and hand maintenance, wear Casio, carry Gucci/ GUCCI bag.

In addition, children's filial piety also let the elderly get closer to online shopping. Data show that compared with the post 60 and 70 post 1980s, the number of purchases of elderly goods increased fastest after 90 years, and the number of purchases increased by more than 300% for two consecutive years. They were more willing to buy T-Shirts, mobile phones and low shoes for the elderly. {page_break}

　 The small towns love the big brands, and the city's designers are redesigned.

In many people's minds, the major consumers of international luxury goods and luxury goods are urban white-collar workers. The Taobao index shows that in fact, the number of small towns is significantly higher than that of the urban population in the purchase of major commodities. And most of the cards they buy are perfume. The group increased by 120% compared to 2011, contributing to the 2012 international big 41% turnover. They are not only fashions, but also online buyers. The annual consumption per capita exceeds 25 thousand yuan. "Carrying Gucci's bag, wearing Staccato boots, taking Samsung's mobile phone, Apple iPad" is the typical image of luxury in the small town.

However, these small city online shopping girls and young women also show the characteristics of philanthropy. As long as they are fashionable enough, both brands of small and medium-sized brands are collected, for example, these small town Tide girls like to wear Korean shirts' T-shirts, cat's jeans, natto, Ku Fu's Bottomwear, Korean version of dress and sweater, BELLE boots, Daphne's low shoes, beauty mask, pill beauty lotion, CHCEDO's toner, PBA
Yangsang BB cream, cat bag, as long as the trend and personality.

In contrast, metropolis such as Beijing, Shanghai and Guangzhou women enjoy exclusive and simple fashion. They prefer designer brands and other original products, and pay more attention to the design than the brand itself.

According to Taobao statistics, there are more than 1 million original clothes on Taobao, and 2012 sales of various original products: the total sales volume of original gifts is over 10 million, the total sales volume of original men's clothing is 5 million, the total sales volume of original women's wear is up to 6 million, the total number of original women's bags is over 1 million 500 thousand, the total sales volume of original children's clothing is 1 million 200 thousand, and the total sales volume of original women's shoes is 500 thousand.

　　 Women love Jiangnan style more than men, the forty uncle Mo Yan.

No matter how many people criticized style in Jiangnan, its popularity is an indisputable fact. What groups of people consume style? Taobao data from the south of the Yangtze River? Data show that in the search for "Jiangnan style", women account for 62% of the total number of men. But the most interesting points are not music and CD, but T-shirt and sunglasses.

At this level, the male and female four of the three men have reached an astonishing unity in aesthetic taste. Among the 10 men who have searched for the men's T-shirt in Jiangnan style, 4 of them are 25-29 years old, and 39% of the women are 35-39 years old. The most surprising thing is that the mainstream population of the men's T-shirt, the most popular "Jiangnan style", is actually Guangdong women aged 35-39, who account for 86% of the total number of women.

To say 2012 the most famous name of Chinese literature and art is Mo Yan. Taobao data show that from October Mo Yan became a popular candidate until the Nobel prize, Mo Yan's search rate remained high. Mo Yan's award led to the selling of his books until 11111212, and Mo Yan's search also led to two small climaxes. The Taobao index shows that the Harbin Mo Yan is the 40-49 year old crowd, with the uncle of the year as the main force.