Is H&M's Cheap Fashion Or Fashion?

< p > high-end fashion and parity brand cooperation is not the first creation of H&M.

In 2003, designer Isaac Mizrahi designed a small series for chain store Target. However, because the target market faced by Isaac Mizrahi and Target was based on < a href= "http://www.91se91.com/news/index_p.asp" and "Native American /a", the series did not cause very strong repercussions.

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< p > by 2004, fashion fans won the first guest designer cooperation series of H&M, the chief designer of Chanel and Fendi brand Lagerfeld, designed more than thirty sets of fashions for H&M. The most expensive one was only more than 100 dollars (but slightly higher than the price of ordinary H&M clothing), and it was only sold in several designated shops.

The media also deliberately created the word "massclusive" to describe this move.

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< p > "design has nothing to do with price."

How do I design Chanel, Fendi and Lagerfeld Gallery, and how do I design this series?

H&M also makes it worthwhile to be cheap.

This is fashion today.

At that time, Karl Lagerfeld was regarded as the representative of celebrity designers: most of the designers of the contemporary era had already retired, and Karl was still working as the design director of several brands.

In addition to fashion design, he also actively involved in other areas.

The invariable and highly recognizable form is also attracting people's delight.

Most importantly, Karl Lagerfeld always takes the lead and is willing to embrace new things.

If you want to find a high-end fashion "a href=" http://sjfzxm.com/DESIGN/designer/index.asp "designer" /a "to design clothing for the parity brand, who else is more suitable than Karl Lagerfeld?" /p >

< p >, so the first cooperation will come true.

In November 2004, the special series was officially put on sale at designated shops and was quickly snapped up after being listed.

"I love Karl Lagerfeld, I love his clothes for Chanel, Fendi, Lagerfeld Gallery, but I can't afford them.

Thank H&M for being round! I have a dream of Karl design! "The designers fans told the media.

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< p > H&M before that is already the leader of clothing retailing industry.

With such a wide coverage and a global production line (less than twenty days from a sketch to a factory), it is easy for H&M to affect the vast number of affordable clothing buyers.

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< p > the global turnover of this cooperation called H&M rose by 24% in a month.

In the US, nineteen stores sell two hundred thousand Karl Lagerfeldfor H&M in one day, with a turnover of up to $twelve million.

Unfortunately, Karl Lagerfeld claims that it will never cooperate with H&M again.

"I am glad to have more people put on the clothes I designed, but H&M management has not produced enough Karl Lagerfeld for H&M for market demand.

This is very disappointing.

Karl Lagerfeld said in an interview with German magazine Stern.

Another reason is that Karl Lagerfeld insists that her designers give those slim and slender people (at that time Karl has just lost more than 80 kilograms of body weight for less than two years, when it is "showing off" everywhere), and H&M has enlarged the size production without authorization.

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< p > but the great response received by this cooperation is that H&M has tasted the sweetness.

However, Karl Lagerfeld has already declared that it will not cooperate again. Which designer can take over the class of the fashion queen and guest again? Stella McCartney, which has just set up a personal brand for four years, was selected by H&M.

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< p > Stella McCartney also has many advantages: her father is the famous Paul McCartney, at least can attract some new customers; her own talent has long conquered the fashion industry.

And Stella also had the experience of cross-border design with other brands before: in 2004, StellaMcCartney launched a "Adidas by Stella McCartney" series with the sports brand Adidas.

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< p > Stella McCartney, from the previous series of "a href=" http://www.91se91.com/news/index_cj.asp "brand" /a ", has selected a series of well designed refurbishment, thus forming a new series designed for H&M.

Similarly, this series has been robbed by customers.

Later, Viktor&Rolf in 2006 and Roberto Cavalli in 2007 were basically the same.

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< p > "style" is actually taste, which is related to knowledge, and needs to be cultivated by hard work and knowledge.

Spending this little money on this fast fashion will only lead to loss of style. "

So is this fashion? "/p".