Home Textiles Industry Will Rebound In 2013

< p > the difficulty of the market makes 2012 become a year of a href= "http://www.91se91.com/news/index_f.asp" > Home Textile "/a". Entrepreneurs can not forget the year. Hardships and hardships, the sense of frustration and loss, let entrepreneurs learn perseverance and perseverance.

The eighteen major convening of the party, the high-level design, let them see the policy advantage, urbanization, information technology, technology and so on let them have reason to believe: the most difficult time has passed, in 2013 the home textile industry will usher in a warmer.

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< p > to grasp the pulse of market has always belonged to those who have foresight.

Business is a dynamic process.

Therefore, a correct prediction means business opportunities and wealth for enterprises.

Especially in the period of increasingly fierce market competition, new changes in the industry pattern, and the interlacing of traditional formats and new channels, the prediction accuracy is related to the survival or death of enterprises.

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< p > when the industry turns from the market vacancy to the surplus, the competition among enterprises is not only based on the current competition, but also wins the future plan.

Who can predict the trend accurately and accurately, who can get the "winning ticket" for future market cake in advance.

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< p > accurate prediction is half the battle. The other half of success depends on countermeasures.

If forecasting represents the direction, the countermeasure is the method.

Prediction is knowing where to go, and countermeasures are knowing how to go.

In 2013, we put forward higher requirements for home textile entrepreneurs, not only to predict the future, but also to control the future.

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< p > Wu Zhensheng: brand engineering is urgent. < /p >

< p > chairman of Zhejiang Roccaff Home Textile Co., Ltd. < /p >

< p > in recent years, due to the continuous rise of < a href= "http://www.91se91.com/news/index_c.asp" > Home Textile Industry < /a >, it has not only promoted the development of this industry, but also led to the saturation of the market.

The operation of many businesses has been in a state of depression. In the face of the phenomenon of oversupply in the industry, enterprises have clearly defined their market goals, and have tried to expand the market, create brands, and make products go further.

But brand building is a complex system of engineering, not just a name.

Over the years, many home textile brands have flashed like meteors.

Creativity or huge advertising investment can sometimes make products famous, but if the quality is not up to the mark and management is not keeping up, a brand may suddenly disappear.

It can be said that brand is the comprehensive embodiment of enterprise management level and product quality.

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< p > 2013, we define it as the year to enhance brand quality.

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< p > Li Jian: profit driven brand marketing era < /p >

< p > General Manager of Fujian Jia Li Si Home Textile Co., Ltd. < /p >

< p > from the seller's market to the buyer's market, the branding of home textile enterprises began to be on the agenda, and the increase of consumer brand awareness further magnified the urgency of "a href=" http://www.91se91.com/news/index_s.asp "home textile brand" /a.

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< p > in the past 5 years, the home textile industry has attached great importance to the brand. It has not only done enough homework on brand name and brand image, but also devoted special strength to brand awareness and brand reputation.

There are many industry experts before that, home textile enterprises are gradually moving towards the era of comprehensive brand management, and the era of a brand PK has arrived.

In 2013, the branding of home textile enterprises will further speed up. Even the two or three line enterprises will respond to the brand, more or less invest some strength to enhance the brand image and expand the brand influence.

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