Korean Clothing House 2012 Tmall Jingdong Women'S Clothing Sales First

< p > January 10th, Tmall and Jingdong mall recently announced the 2012 a href= "http://www.91se91.com/news/index_c.asp" > women's wear < /a > sales volume list.

Looking at the list, it is not hard to see that although the traditional brands began to enter the field of electricity supplier, strong counterattack, but the online brand is still thrived, the two largest platform for women's clothing sales are the first to spend all the Korean homes.

< /p >

< p > 2012 Tmall women's clothing sales list, only, UNIQLO and other traditional brands as online brands up the top ten, but the top four green sales are all online brands, of which Korea's clothing house ranks first.

It is also reported that in 2012, Jingdong mall women clothing category sales rankings, Korean clothing house also ranked first.

It is not hard to see the comprehensive operation advantage of online brands such as Han Du she.

< /p >

"P," Zhao Yingguang, CEO, said: "we are very lucky to have witnessed the growth and pformation of the Korean home."

< /p >

< p > shop on the Internet, sell a href= "http://www.91se91.com/" target= "_blank" > clothes < /a >, how much can it sell? In a time when a person can open a shop, a company called Han dresses house has created a myth of Internet merchants, a most famous brand of "Amoy brand".

< /p >

What's the extent of this brand of cattle? Only a few figures can be seen: on average, there are nearly 60 new a href= "http://www.91se91.com/" target=, "_blank" > clothing "/a" every day, with nearly 1 million daily visits and nearly 10 thousand shipments. We plan to sell 500 million yuan of clothing this year, reaching 3 billion yuan in 2015, 1200 employees, but twenty or thirty people will be recruited from the second half of last year.

< /p >

Less than P, many people may not know that the so-called "base", the largest seller of Taobao and the largest e-commerce company in Shandong, is in Ji'nan, and has plans to list in the US in 2015.

< /p >

"P", since the second half of last year, Han Du Yi house has been engaged in large-scale recruitment.

17 days after the reporter entered a recruitment website, he saw that the threshold of recruiting the buyer was not low. He asked the applicant to engage in the procurement of clothing, department stores or cosmetics, and had certain procurement channels and experience. At the same time, he had a strong sense of fashion and had strong judgement on the sales trend of popular trends and commodities. He also had a certain level of computer application and skilled in the use of Photoshop software.

The recruitment information for the website has been released for one month, and 117 people have applied for the position. However, statistics show that there is not an e-commerce graduate.

The most frequently asked question is: what is the buyer? "Many people ask me how far away the buying mode can go," Zhao Yingguang said. Many people in the industry questioned the buying practices of the Korean clothing house, which is actually plagiarizing others, suspected of infringement.

The reporter consulted the relevant legal persons. According to the introduction, under normal circumstances, because of the strong seasonal variation of clothing, it is almost impossible to apply for a patent. There is basically no infringement problem, otherwise ZARA should have been closed long ago.

In order to prevent infringement, Han Du she set up an examination and approval department on intellectual property rights, which will not allow the controversial products to be listed and circulated.

"The next step we will have to do is to pform the design improvement and independent design, and the proportion of the copy will be less and less," Zhao Yingguang said.

< /p >

< p > at present, there are 7 brands in Han Dowie house, namely Hanfeng fashion brand HSTYLE, Hanfeng fashion men's brand AMH, Dongfang retro wind original a href= "http://www.91se91.com/" target= "_blank". Designer "/a" brand brand Souline, children wear brand MiniZaru, Hanfeng fast fashion cowboy brand, Korean wind fashion brand, Han Feng fast fashion female "

< /p >

< p > Han Du Yi house is gradually accelerating the pace of multi brand operation.

The road of Han Du Yi house is constantly widening, with the HSTYLE of women's clothing as the core, and constantly expanding its brand line, so as to satisfy the consumption taste of all urban fashion crowd.

< /p >