Seven Wolves Strive For Brand Upgrading In "Cold Winter"

< p > future, the seven wolves (market share bar trading point) and so on < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > enterprises should promote the brand building while continuing to exert force in terminal management construction and developing new marketing mode.

< p > "at present, what we have achieved is not entirely successful. It can only be said that last year's road went right.

But there is still a lot of work to do if we really want to take this road well, such as customer experience at the terminal, standardization of terminal dealer management system, and unification of all brand concepts and product concepts.

Zhou Shaoxiong, chairman of Fujian seven wolf industrial stock limited company, is not complacent in the achievement of the 2012 China's clothing market.

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< p > 2012, although the "doomsday" did not come as scheduled, but for the strong brands, such as Lining, the United States and many other clothing brands, this winter is extremely cold.

Due to the pressure of high storage and other pressures, they are struggling in the "doomsday crisis".

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< p > data show that in 2012 1-9 months, the income of 14328 garment enterprises above designated size increased by 10% only, 3 percentage points lower than the beginning of the year, and the average level was also below 2011.

It was not until October that the Chinese garment industry finally ended the 13 consecutive month of negative export growth and was extended in November of that year.

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< p > however, compared with the general market, the seven wolves had a pretty good 2012.

Seven wolves 2012 semi annual report shows that its main business grew 24.47% in the first half year, net profit increased by 40.61% compared with the same period last year, the company's asset liability ratio decreased 9.95% compared with the same period last year, and inventories dropped by 23.36%.

According to the China Electronic Commerce Research Center, in the third quarter of 2012, the seven wolf brand was ranked the first five of men's clothing in Taobao men's clothing business, and the turnover was more than 60 million yuan.

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< p > "we sell not only a href=" http://www.91se91.com/ "target=" _blank "> dress < /a >, but also a way of life. Behind the product is culture, fashion and art.

At present, the pursuit of clothing has been upgraded from "upgrading" to "excellence", and we should not only provide consumers with quality products, but also provide quality culture and lifestyle.

Zhou Shaoxiong said that factors such as focusing on the main business, upgrading the brand in a timely manner, strengthening terminal management and improving efficiency are all closely related.

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< p > it is understood that in order to achieve brand breakthroughs, in 2012, seven wolves pushed the way of brand upgrading.

In March 2012, the seven wolves formed a strategic partnership with Huayi Brothers (market share bar trading point), the first concept of "character" put forward by the seven wolves. In August 2012, after the event of preparing the first men's clothing "a href=" http://www.91se91.com/ "target=" _blank "> the dress ornament" /a "and the opening of the cultural museum, the seven wolves officially announced the upgrading of" character men's clothing "and used Li Chen, William Feng, Honglei Sun and Zhang Hanyu as spokesmen.

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< p > "the road is long, and I will go up and down."

Zhou Shaoxiong said that whether it was the seven wolves or all the garment enterprises, it has ended in 2012, but it does not mean that the crisis is also going on.

In the future, garment enterprises such as a href= "http://www.91se91.com/news/index_c.asp", "seven wolves" and "/a" should continue to exert themselves in terminal management construction and new marketing mode while striving for brand building, so as to strive for greater breakthroughs.

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