New Advantages Of Quanzhou's Textile And Footwear Industry Cluster Development

It is a great honor to participate in today's 1000 entrepreneurs' conference and represent it. Spin shoes Service industry. Next, I will focus on how to rebuild the new advantages of Quanzhou textile shoe and clothing industrial cluster, and talk about some superficial understanding and improper points.

Textile shoes and clothing is an early and mature traditional industry in Quanzhou. It has a large scale, complete supporting, outstanding brand, large number of listed companies, high market share, and its annual output value is close to 300 billion yuan, which has become a bright card for Quanzhou's economic development. However, in the face of increasingly fierce market competition, we feel that the pressure of enterprise development has increased dramatically, especially the increase of comprehensive cost and the impact of the international financial crisis, which has brought great challenges to our production and operation. However, we firmly believe that it will be spring after the cold winter. As long as we embrace development and overcome difficulties, we will be able to rebuild the new advantages of cluster development and create new brilliance in industrial development.

　 First, we believe that win-win cooperation can form a new trend of industrial development.

Only by establishing a close division of labor and collaboration network based on the industrial chain can industrial clusters effectively reduce production costs and transaction costs, increase economies of scale and enhance market competitiveness of industries and enterprises.

From the perspective of Quanzhou's textile and footwear industry cluster, many leading enterprises have already occupied a higher market share and have huge matching processing needs. At the same time, a large number of small and medium-sized enterprises have strong processing capability, especially a group of export-oriented enterprises, which have cooperated with top international enterprises for a long time, and have accumulated rich experience in collaborative production and collaborative innovation. It can be said that now is the best time for leading enterprises to cooperate with manufacturing enterprises to win. Our city has already had many successful cases of cooperation and win-win cooperation, such as the experience of 10 years of cooperation between seven wolves and energetically subdivision companies. We also have effective cooperation with leading enterprises such as Anta, 31st, Jordan and so on, providing them with high-end fabrics. Here, I appeal to the brand leader elder brother to leave more processing orders and outsourcing services in Quanzhou, to provide guidance for the production and management of small and medium-sized enterprises, and to create opportunities for the development of small and medium-sized enterprises. At the same time, it is also suggested that small and medium-sized enterprises should abandon the concept of "better to be a chicken head than a phoenix tail" and take the road of specialization and refinement to take the initiative to develop in line with brand leading enterprises.

While emphasizing the division of labor between enterprises, we should also note that "fast fashion" is the development trend of today's textile and footwear industry, vigorously promoting the close linkage of the entire industrial chain, and comprehensively improving the efficiency of collaboration. We Haitian company and UNIQLO, Columbia, Decathlon and other global top. clothing Brand companies have worked well for a long time. They have fully communicated with us during the R & D stage, and we have jointly determined the fabrics and their functions, hue and printing styles needed for the new garments, then placed the orders under the garment processing enterprises, and asked the garment processing enterprises to only buy the specified fabrics from Haitian. After the production of our fabrics, we directly sent them to the garment processing enterprises. In this way, the "upstream and downstream" all-round "interactive" collaborative mode has been formed to meet the requirements of "fast fashion". In this regard, our leading enterprises can play a greater role, through your deep involvement, so that the entire industry chain interaction, so that the industrial chain is more closely linked, forming a new trend of the joint development of the whole industry chain.

　 Two, we believe that collaborative innovation can enhance the new height of industrial development.

Entrepreneurship and innovation have always been the eternal theme of Quanzhou's shoes and garments. Since reform and opening up, our enterprises have been constantly innovating and innovating together to create today's brilliance.

However, with the further development of industrial division of labor, a product production often requires multiple enterprises to work together. This requires the collaborative innovation of the whole value chain, so as to effectively enhance the competitiveness of products. In this regard, I deeply understand that the collaborative research and development between Haitian company and UNIQLO achieved good results. As early as 1995, after we developed "fleece" fabrics, UNIQLO made the fleece products as core products and soon got consumers' approval. Subsequently, we developed a generation of functional fabrics and new bio based fibers. UNIQLO launched a series of best-selling products at the same time, and rapidly developed into the first parity price in Asia. Clothes & Accessories Brand. We have also grown stronger in collaborative innovation with international top companies. At present, many textile and footwear enterprises in our city are actively exploring the collaborative innovation of industrial chain. For example, Anta's most famous elastic material technology is successfully developed under the cooperation of suppliers. Tianyu chemical fiber and upstream and downstream enterprises together with Fujian Fiber Inspection Bureau and relevant universities and research institutes jointly set up Fujian nylon industry technology innovation alliance, becoming the first technology innovation alliance of the upstream and downstream industry chain in our province. I firmly believe that with the deepening of collaborative innovation in our industry, the goal of high-end textile shoes and clothing products will be achieved.

At the same time, we should also note that the world's textile and footwear market is becoming more and more fashionable and personalized. Creative design has become the soul of textile shoes and clothing. Therefore, we should pay attention to integrating cultural and creative elements into R & D design of textile shoes and clothing products, and actively promote the integration and development of cultural and creative industries and textile footwear industry. This requires us to speed up the training of local communities. Designer At the same time, we need to broaden our horizons, build new channels through organizing international creative design competitions, strive to bring global wisdom to Quanzhou, speed up the planning and construction of creative industrial parks, build development platforms, gather more excellent design talents to settle in Quanzhou, accelerate the integration of local productivity and global cultural productivity, and show the fashion charm of Quanzhou's textile and footwear.

Besides, we need to pay attention to the collaborative innovation of marketing mode. The tide of e-commerce is in the ascendant. It is predicted that the proportion of online sales will exceed 50% in 10 years. The volume of Taobao's Internet transaction has exceeded 1 trillion yuan last year. Many enterprises in our city have begun to test the water business. Last year, the total volume of e-commerce in the city exceeded 50 billion yuan. In a sense, "all enterprises can become e-commerce enterprises", because the information technology and supply chain management behind the electricity supplier are applicable to any enterprise. Therefore, it is suggested to speed up the construction of e-commerce public platform, vigorously develop e-commerce, and actively promote the collaborative innovation of marketing mode.

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Three, we believe that hand in hand can expand the new realm of industrial development.

Since the 90s of last century, under the leadership of the municipal Party committee and the municipal government's strategy of "branding the market", Anta, XTEP, PEAK, Jordan, hongxingerke, seven wolves, Li Lang and nine Mu Wang have been leading enterprises in the industry through "star + advertising", cooperation with high-end sports organizations, and sponsoring famous sports competitions. Today, the Olympic Games and NBA have many Quanzhou brands coming on the scene. Dozens of celebrities and celebrities at home and abroad have become spokesmen for the brand of Quanzhou textile shoes and clothing brands. CCTV's five sets of authoritative media have almost become the showcase stage of Quanzhou's textile shoes and clothing. The strong rise of the more than 70 brands has improved the market awareness and share of Quanzhou's shoes and garments, and has made China's brand economic city. It outlines the clear outline of the regional image of Quanzhou's textile shoes and clothing. This is the realistic foundation and advantageous condition for us to work together to build a strong regional brand.

Regional brand is actually the overall impression and evaluation of consumers on regional products. It is the enrichment and refinement of the essence of many corporate brands, and it has a broader and lasting brand influence to the market. Building a strong regional brand is not only conducive to the external contacts of individual enterprises, but also to develop domestic and foreign markets, to gain a higher brand premium, and to enhance the image of the whole region and create favorable conditions for the future development of clusters. Therefore, building a strong regional brand and going to the "fashion capital" of textile shoes and clothing should become a new target of Quanzhou's "brand marketing".

However, creating regional brands is much more difficult than creating single brands. It needs not only the flourishing of corporate brand in the cluster, but also the need for the high-end development and support of the dominant enterprises. It needs the lead organization and promotion operation of the government departments and industry associations, and needs the joint training and meticulous care of all enterprises. The shaping of regional brands is a long way to go. At present, all of our enterprises must realize that cultivating regional brands to the immediate interests of their own development, starting from me, constantly strengthening technological innovation and management innovation, improving the quality of products, jointly safeguarding the good image of regional brands, and establishing the credibility of regional brands.

　　 Four, we believe that joint efforts can help create a new world for industrial development.

The formation of industrial clusters needs the joint promotion of enterprises, governments, scientific research institutions and financial intermediaries all the time. There are tens of thousands of industrial clusters in the world, including Quanzhou's industrial clusters, including textile and footwear. For our textile shoe and clothing cluster, whether it is the sprouting, growth and growth of the past 30 years, or the transformation and upgrading of the future, it is inseparable from the joint efforts of enterprises, governments, industry associations, financial departments and scientific research institutions as the main body of the cluster.

For example, the printing and dyeing links in the industrial chain of textile shoes and clothing require the government to plan and build centralized control zones, so as to promote the centralized development of printing and dyeing enterprises, realize centralized treatment of waste water, and promote the green development and harmonious development of the printing and dyeing industry, so as to avoid the industrial chain defect due to the relocation of enterprises, and even the collapse of industrial clusters.

For example, when we are through the fashion capital Paris's prosperity, it is easy to find the ubiquitous figure of the French high fashion and Clothing Designers Association. From the cultivation of top designers to the fashion show, from the promotion of high fashion shows to high fashion brands, from the formulation of industrial policies to the protection of intellectual property rights, it can be said that every step that the "fashion capital of the world" takes off is inseparable from the strong support of the Association. I think Quanzhou is heading for the "fashion capital". Our industry association's support and assistance are indispensable.

For example, faced with the difficulties of financing large numbers of small and medium-sized enterprises in the cluster, this common bottleneck problem still depends on financial institutions such as banks and other financial institutions, aiming at constantly introducing more financial innovation products to support the development of small and medium-sized enterprises, and ultimately achieving a win-win situation and win-win situation.

In short, the innovation and development of industrial clusters, transformation and upgrading can not be achieved without the support of the government and the support from the industry association.

Leaders and business friends, this 1000 entrepreneurs' Congress, around the theme of "the two venture" and "industrial cluster development", issued a new call to the vast number of entrepreneurs. Now, on behalf of all kinds of trade associations, I have made initiatives to the entrepreneurs of the whole city.

Industrial cluster is our common foundation. In the face of difficulties, enterprises should take care of each other, co-exist and enjoy common prosperity, and make joint efforts to develop industrial clusters.

1., strengthen coordination and cooperation. With brand and market advantages, we should deepen specialization division of labor and cooperation, constantly improve the level of technology, production technology and management level, so that large and medium-sized enterprises can achieve more orders docking and capacity docking, so that the production cost of cluster is lower and the matching is more perfect.

2. make up the key link. The upstream and downstream enterprises of all sectors of the city should work together to speed up the blank and key points of filling up the industrial chain, lengthen the manufacturing industry chain and value chain as far as possible, and boldly develop the productive services such as modern logistics, e-commerce, industrial design, cultural and creative industries.

3. hold together is more powerful. The innovation of industrial organization is related to the competitiveness of the whole cluster. The city's industry associations, chambers of Commerce, large and medium sized enterprises should unite closely and actively participate in building industrial alliances and public service platforms, bringing together the technological advantages, market advantages and innovative advantages of a family to form a community of interests and create a more competitive one. Industrial Cluster Brand.