Transmutation And Persistence: What Kind Of "China Acupuncture Association" Do We Need?

< p > March 2013, Shanghai's < a href= "http://sjfzxm.com/news/index_z.asp" > the ninety-fifth "middle acupuncture" < /a > will be driven by the trend of "spring feeling provocative".

At this time, whether it is underwear or underwear enterprises, exhibitors or exhibitors are preparing for this exhibition. Even if they do not participate in the exhibition, they will go to the exhibition.

Because the "Chinese Acupuncture Association", known as the "first exhibition" of China's needle spinning industry, has been deeply embedded in the hearts of every needle spinning industry, and there is a deep "middle needle" complex.

As an old exhibition, there has been a glorious period and a period of adjustment.

Under the new situation, what kind of "needles" do we need is a question that everyone in the needle spinning industry has pondered.

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< p > < strong > > barometer > how to accurately predict the development direction < /strong > /p >

< p > > "Spring Festival Gala" in underwear industry, "a href=" http://sjfzxm.com/news/index_c.asp "> the rain watch" and "weathervane" in the needle spinning industry < /a > is the pronoun and symbol of "Chinese acupuncture".

This information conveys the reputation and honor of being a professional exhibition in the industry.

In the past few decades, "China needle Association" provides a good display platform for home textile brand and underwear brand, and can see the development direction of the industry from the exhibition.

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In the year of P, when the warmth was popular, the whole exhibition hall was wrapped up by the thermal underwear enterprises. The exhibition was spectacular.

In recent years, home clothes are playing the leading role, and the rise of home clothes after the recession of thermal insulation.

However, after all, the home clothes are the "water depth" area. After many enterprises enter, they find that their home clothes are not as promising as they imagined.

As a result, home clothes gradually enter the adjustment period, so as to strengthen the competitiveness of their own, and after the home clothes are the seeds of underwear.

Starting from the 91 session, Zhongshan Xiaolan underpants, under the guidance of the government, operated by trade associations and participated in exhibitions.

The exhibition in recent years shows the strong driving force of underwear development in Zhongshan. It also shows the development trend of the industry.

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< p > in the future, as the exhibition platform of the industry, how to continue to guide the healthy development of the industry, set up an effective order, and let more emerging categories take this as a starting point to achieve brand revitalization is the issue that the organizers of the exhibition platform need to seriously ponder.

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< p > < strong > how to attract more brands to participate in the growth of pformation < /strong > < /p >

< p > China's < a href= > http://sjfzxm.com/news/index_s.asp > underwear market > /a > high speed development. The "needle Association" has been changing along with the development of the market. Since the eighty-fourth exhibition in 2003, it has begun to excavate the service function of the exhibition, so that the exhibition can get rid of the simple brand display platform, but become a multi-functional type of industry's deep communication window. For example, the introduction of all kinds of forums can enable the elite in the industry to discuss the development strategy of underwear through this platform. This effective communication way, through the collision of ideas, let the spark of wisdom break through in the careful thinking, thus forming the production and execution power, so that the industry can develop healthily and rapidly.

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< p > however, when we are sure of our achievements, we will inevitably need to look directly at some problems, such as the majority of the bra enterprises retreat; the once worn underwear is difficult to trace; the collective absence of some mature brands.

These are worthy of our underwear industry personnel to ponder over how to implement a diversified strategy to meet the needs of different brands.

All problems need intelligent strategies to push the status of the "China needle Association" as an authoritative platform to further consolidate. On the other hand, it will enable more brands to participate in this industry event and grow and get harvest! < /p >

< p > < strong > how to guide enterprise brand building and investment function < /strong > < /p >

< p >, as some exhibitors say, attending the "Chinese Acupuncture Association" is mainly composed of two major tasks, one is investment promotion, the other is enhancing brand image.

Therefore, as an exhibition organizer, we must provide effective solutions to meet the needs of exhibitors.

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< p > insisting on a new brand of home furnishing exhibitors, the person in charge said: "the company's participation is to display the brand image and disseminate the brand culture; use this platform to show the scale of the enterprise and promote the brand products; introduce the marketing ideas and business policies through the exchange and communication of the industry, attract the elite to join and promote the enterprise alliance; and another point is to promote the upgrading of the underwear industry through sharing the experience of the industry."

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Vice president of the brand operation of a bedding company exhibiting at P > said that the needle can directly communicate with customers from all over the country face-to-face, multi-level, brand product research and development, brand development, etc., to show the company's soft power, and can exchange and discuss with many peers. It is a good learning opportunity, and the "Acupuncture Association" has created a good platform for mutual communication.

The purpose of the brand participation is to improve the brand image and display the brand strength. It is part of the image system engineering of a brand enterprise.

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P, a strong branding director of the branding market, believes that quality products need a good platform for publicity. Therefore, I believe that this platform will be in the middle of the market, and I hope it will achieve the publicity effect of "good wind and borrowing strength to send me to Qingyun".

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There is no doubt that the function of "P" in the past "super needle" super investment promotion and brand image publicity is beyond doubt.

When the needs of enterprises and agents change, how can the organizers of the needle get the agents to find more and better brands through this platform? How to find more and better agents and achieve win-win situation is the need for the organizers to use wisdom and ability to solve them.

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< p > < strong > competition, how to polish the "golden needle" golden signboard < /strong > /p >

< p > "China needle Association" integrates brand product exhibition, trade negotiation, product promotion, special forum, fashion underwear show and so on. It is a great gathering of famous brands in the industry.

In addition, with the increasing influence, the "China Acupuncture Association" has attracted more and more people in the industry, interested in investment in the needle and cotton industry, and the media attention from all over the country to the central and local levels. It has become an effective and extensive publicity platform in the industry. It is an excellent way to publicize and promote each other's businesses and brands.

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< p > when many people affirmed this platform, some people also provided more constructive suggestions for the development direction of the "China Acupuncture Association". A vice president of the enterprise said that the communication platform was a real aircraft carrier of a knitting industry. Due to the development of several years, the tension problem of the booth was very prominent, so that many enterprises did not have the chance to demonstrate, and suggested that more small square quality exhibition booth should be added to allow more enterprises to participate in this platform for mutual exchange.

The chairman of a household clothing company believes that the scale of the needle industry should be aligned with the Canton Fair, and it is impossible for enterprises to participate in the exhibition without considering the rate of return.

At present, there will be only a few venues. If we can add 7 or 8 pavilions like the Canton Fair, and integrate professional dealers across the country, we believe that more enterprises will be involved. Of course, we need to mobilize the enthusiasm of enterprises and participate in the exhibition. The organizers also need to do a lot of follow-up work.

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< p > a marketing director hopes that the exhibition will provide a better environment, and it is more attractive in the exhibition hall layout, which can reflect the theme of the exhibition and the level and grade of the exhibitors.

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In P, the scale of the acupuncture Committee has been expanding and its influence is increasing.

However, the development of China's needle and cotton industry can not be divorced from the international industry environment. In order to promote the development of China's knitting industry, we can learn and absorb the experience and technology of international excellent industries in a timely manner.

For this reason, a professional suggests that the needle can be internationalized, that is, the introduction of famous brands and buyers from abroad, making greater contributions to the development of China's knitting enterprises and the development of the whole industry.

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< p > "China needle Association" is a professional exhibition platform highly placed by the industry. Facing the future development is a long way to go.

How to pform and innovate, so that this old exhibition will regenerate new vitality and polish the "golden needle" gold medal signboard, which requires the participation of enthusiasts from the organization, industry associations, enterprises and the industry. Only in this way can we find a better solution in the wisdom collision, so that enterprises and agents can find common ground and common development through this platform, so as to promote this industry to develop healthily and faster.

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