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    China's Textile And Garment Industry Seeks A Way To Break Cocoon

    2013/1/18 14:02:00 17

    Brand ValueTextile And ClothingTechnological Innovation

    Every spring and autumn, the two season is the season of banquet for textile and clothing. The major textile and clothing exhibitions are gathered in the two seasons. The series of overseas exhibitions held jointly by the China Federation of textile industry and the Textile Industry Sub Committee of the China Council for the promotion of international trade has made new plans in 2013. On the basis of the original China Textile and clothing trade exhibition (Paris) and the China Textile and clothing trade exhibition (New York), the organizers will add the first Brazil St Paul GTS international textile procurement exhibition to meet the needs of diversified markets and multi-level, the huge market scale and the complementary trade structure with China, which will promote the rapid development of Sino Pakistani trade and economy.


    Take you to the overseas exhibitions, so that you can get a deeper understanding of the current situation of China's textile and clothing trade exhibition (New York, Paris and Brazil). Together with you, you can see how it can provide effective support for enterprises such as information resources, business resources, media communication and so on, and how to create wealth for enterprises and exhibitions.


    Since its birth in 2000, the China Textile and apparel trade exhibition, which has taken on the diplomatic mission of the industry and promoted the mission of the industry development, is constantly changing along with the changes in the industry situation and industry demand. Vice chairman of China Textile Promotion Association Yun Feng Lin To reporters, with the aim of internationalization and specialization, in order to promote the upgrading of China's textile and garment industry and to establish a more competitive position of China's textile industry in the international market, the textile and Trade Promotion Association will strive to build an international and professional brand exhibition in the world's most important textile and apparel market, the Americas and Europe.


    Each exhibition brings rewards to both exhibitors and professional audiences not only for orders and wealth, but also for information and confidence. And let the industry see not only from the latest textile and garment accessories, home textiles and finished products, fashion clothing and apparel, but also the direction of future development of industry and products.


    Under the background of environmental constraints, raw material prices, labor costs and RMB exchange rate, the development of China's textile industry is facing enormous pressure of rising costs. Chinese enterprises can no longer take the old road of simple processing. They must enhance their value in the industrial chain by brand and technological innovation capability. In order to maintain and enhance the competitiveness of Chinese enterprises, the China Textile Association of China Council of trade promotion (SMEs) will guide small and medium-sized enterprises exhibitors to adjust their products structure and meet the challenges by enhancing the added value of export products.


    Some famous enterprises in the industry have made exhibition as a platform and carrier for developing international market. With the continuous upgrading of its own session and the expansion of its global layout, overseas exhibitions prove that it is a comprehensive business platform based on industry, serving the industry and looking forward to the industry. Under the new development pattern of textile and apparel industry at home and abroad, it provides a broader market resource integration and a more complete service system as a sponsor. For example, the thirteenth China Textile and clothing trade exhibition (New York), held in New York in July 2012, the Chinese exhibitors were embedded in the National Exhibition Group in the same period as the New York international fashion sourcing Exhibition (APP), the New York Home Textile Exhibition (HTSE), and the US Texworld. Clothing fabric In the 3 professional exhibitions (Texworld USA), a series of industrial chain exhibitions will be formed. Exhibitors exceeded 10% in 2011 to 608, including 355 exhibitors in China. These 3 professional exhibitions have become the largest textile and clothing trade exhibition on the east coast of the United States.


    According to Lin Yunfeng, after the Rio G20 summit, with the 2014 Olympic Games and the 2016 World Cup approaching, Brazil has become the focus of the new global competition, and is an important goal for the industry and enterprises to develop diversified international markets. The localization of International Procurement Exhibition will be the first shortcut to enter the emerging market rapidly. With the unique positioning, new perspective and multi-level cooperation, the textile Promotion Association will promote the birth of the "Go Tex international textile procurement exhibition in St Paul, Brazil". It will open from 23 to 25 October 2013 at the annannby Exhibition Center of Brazil St Paul. It will build an efficient and green trade and communication platform for buyers and manufacturers all over the world, so as to realize the concept and goal of the global textile supply chain's deep and accurate docking.


    After years of accumulation, China Textile and clothing trade exhibition (New York, Paris) has been highly recognized by professionals at home and abroad. The Matthew effect of the stronger is gradually emerging, and many overseas exhibitors are expanding their scale. In the current development trend, exhibitors have at least 10% growth every year. The industry is changing, the market is changing, and the idea of running exhibition is changing. By enhancing the connotation of the exhibition and better serving the new form of China's export-oriented enterprises, it has become the direction for the organizers of the exhibition to make forward-looking guidance to enterprises that are in transition or have to turn into bargaining power in the future.


    Exhibitors, for any enterprise, want to achieve the best publicity effect and create greater benefits, especially in international large-scale exhibitions. A successful exhibition can not only help the brand of large enterprises, but also provide effective support for SMEs in terms of information resources, business resources, capital introduction and media dissemination. Only through the link between enterprises and exhibitions can the two develop together so that the enterprises that go abroad can get the maximum benefit and perfect the overseas exhibitions.


    The organizers give full play to their advantages, make full use of and share the resources of internal and external development. Through their own professional exhibition platform and huge overseas buyers information database, they have made good publicity and promotion to China's textile and garment enterprises and the textile and garment market. With the expectation and enthusiasm of the international market, Chinese enterprises hope to use this platform to help enterprises and international buyers to achieve effective docking. At the same time, we hope to grasp the trend of the international market and the information of new technologies and new applications through this platform, so as to better promote the adjustment of product structure, the development and application of new products and so on.


    A good example is the active participation of Guangdong's big wool weaving industrial cluster. In view of the fact that foreign demand is still weak, the risk of raw material price fluctuation, labor force and other factor price rises still exist, and the difficulty of increasing the order of enterprises and the widespread existence of single and small businesses are widespread. The wool industry management office of the Dalang Town People's government actively guides enterprises to open up domestic and foreign markets. One of them is to organize enterprises to go out to participate in exhibitions. The purpose is to guide and help enterprises develop better. Therefore, when Dalang chooses the exhibition platform, the demand of enterprises is the main starting point.


    Dalang Town People's Government wool textile industry management office official said, wool products relative to other clothing products, the cotton price fluctuation is relatively large, from the enterprise level, we hope to try to diversify, increase the proportion of non cotton products, through product structure adjustment, development of some new functional products, expand the application area of products and other methods to circumvent the risk of cotton price. The Paris exhibition is the first and only large-scale exhibition of China's textile and garment industry in Europe. It provides a global window for trade, information and fashion for global exhibitors and professional audiences. Chinese enterprises to participate in the Paris exhibition not only get direct business opportunities such as orders, but also get rich fashion resources, which will become an important kinetic energy for China's garment enterprises to adjust their structure and upgrade their grades. From this point of view, it is a very correct choice for Dalang and Paris to join hands. This is not only the choice of Dalang, but also the choice of numerous enterprises, such as Dalang, which have a wealth dream. The weighty overseas exhibitions give enterprises new opportunities to acquire wealth.


    Like big weaving, many overseas exhibitors hope to achieve effective docking with international buyers through the help of environmental outreach platform, hoping to grasp the trend of the international market and information of new technologies and new applications through this platform, so as to better promote product structure adjustment, new product development, application and other links. Moreover, the exhibition sponsored by the China Textile Industry Federation and the China Textile Council of the International Trade Promotion Committee has become the confidence brand of the exhibition, and has also become an excellent trade platform for domestic export enterprises. On this platform, the business myths of numerous enterprises have been achieved, and countless people's wealth dreams have been achieved.

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