AOKANG'S Launch Of Multi Brand Operation Channel Construction Is Another Good Example.

< p > China's footwear industry is leading enterprise, and its multi brand operation is developing steadily.

Middle and low-grade men's shoes dominate, vertically integrated operation, < a href= "http://www.91se91.com/news/index_c.asp" > AOKANG < /a > (franchised store) brand male leather shoes market share of second, Kanglong (franchised store) brand male < a href= "http://www.91se91.com/news/ index_x.asp" > casual shoes < /a > ranked first.

< /p >

< p > the shoe industry will grow steadily and the degree of concentration will be improved.

The men's shoes industry is now in the late stage of the long term, with the overlord showing off, the leading group still has a small gap, and women's shoes oligopoly.

With the promotion of new urbanization in small and medium-sized cities, the income of middle and low income groups and market segmentation, it is expected that the middle and low end footwear industry will get faster than the industry growth, and multi brand operation will become the mainstream.

< /p >

< p > the company has excellent brand marketing ability, excellent product function and quality, wide distribution of channel network, rich experience of core team, high per capita sales of employees, but weaker than design, supply chain and shopping mall channels.

AOKANG is stronger than middle and low class men's shoes. The operation system is highly consistent with the men's shoes market. Compared with men's shoes, the competitive enterprises have greater advantages in brand promotion and multi brand operation, and the overall competitiveness is slightly higher. In the women's shoes market, compared with the leading brands BELLE and Daphne, they are stronger than publicity, while shopping mall channels, designs and supply chains still have potential to tap.

< /p >

< p > it is estimated that the profit growth rate will be around 30% in 2012, and the growth rate will be around 22%.

It is estimated that the proportion of direct battalion increases and the cost of products decreases. Gross profit margin has increased by 2-3 percentage points. The expansion of channels has led to an increase in the rate of sales expenses, but the scale effect has led to a slight decrease in the management cost rate.

< /p >

< p > predicts that the compound growth rate of the company will be around 25% in the next two years, and the channel area will remain at about 20%, and the average price of products will steadily increase.

The shift from single brand shop mode to multi brand integrated store will speed up the growth of channel number, but the area growth rate will remain stable.

It is expected that the growth of independent brands will remain stable. The 5 agent brands will accelerate to enter the shopping mall channels and integrated stores, and online shopping will increase significantly, and export and group buying will develop steadily.

At the same time, it will probably add new brands through mergers and acquisitions next year.

The new way of joint operation has led to a direct increase in the proportion of direct battalions, and the gross profit margin is expected to increase steadily.

< /p >

< p > benefiting from urbanization, the income of the middle and low income groups will be improved. The middle and low end footwear industry is expected to get faster than the industry growth and the concentration will be improved.

As a leading industry in the industry, AOKANG is flexible in its marketing, more than a href= "http://www.91se91.com/news/index_s.asp" > brand operation < /a > strong ability. We are optimistic about the stability of the main brand of the company, the successful operation of many brands, the improvement of the proportion of direct business, and the continuous realization of the double rise in size and gross profit. The forecast is that the EPS in 2012 is 1.33, 1.64 and 2.06 yuan, and it is given a "buy" rating.

< /p >