Li Bingbing As GUCCI Global Spokesperson

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< p > with the global warming of Hollywood's "biochemical crisis 5", Li Bingbing's influence in the international market has been continuously pushed up. At the three hundred million dollar box office, the four major brokerage companies in the United States have focused their attention on her. Under several competitions, < a href= "http:// www.91se91.com/pioneer/" > Li Bingbing < /a > finally ended up in UTA brokerage company.

The box office has boosted popularity and popularity has boosted commercial value. International brand GUCCI has signed Li Bingbing's Asian endorsement contract earlier.

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< p > international brand has always been known as "acute sense of smell". At the beginning of the new year, GUCCI headquarters in Italy decided to expand the endorsement authority, expand Li Bingbing's Asian agreement to around the world, and add to the existing three products (fashion, watches, jewelry) lines to the current five (eyeglasses and handbags).

In addition, GUCCI jointly held a press conference with Li Bingbing and its public welfare brand L.O.V.E in Lijiang, and jointly launched Bamboo watches and bracelets for public welfare custom. These two ornaments were designed by Li Bingbing personally, using bamboo and other renewable materials, and jointly advocated "responsible fashion", and some of the proceeds will be donated to environmental protection projects.

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< p > it is understood that Li Bingbing has become the "a href=" http://www.91se91.com/news/index_c.asp "GUCCI" /a "global spokesperson. It is the first time in the world. With the GUCCI global brand director Frida Giannini, this type of cooperation has never been seen in the history of the brand in the past hundred years, not to mention Asian stars. Even Hollywood stars have not enjoyed such treatment.

In March, a new season of ads will appear in the windows of the global GUCCI store.

GUCCI global creative director Frida Giannini said excitedly: "the beauty of China, the world sees!" < /p >

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< p > in recent years, with the rapid development of Asian economy, international luxury goods have seized the Chinese market. Since entering the new field, according to international practice, there must be a spokesperson's plan, popularity index, recognition of works, awards, word-of-mouth index, public interest index and so on. This series of indicators has been dubbed "the Lord of the rings" by the industry.

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Besides P, it is more important than a href= "http://www.91se91.com/news/index_h.asp" > luxury brand < /a > and artiste brand in temperament, inspiration and spirituality. This is precisely the most difficult place. It takes a long time to run in. Li Bingbing becomes GUCCI's global spokesperson, and creates a brand new era.

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< p > earlier, international perfume brands such as luxury brands will also invite artists to be spokesmen, such as Charlize Theron, Natalie Portman endorsing Dior perfume, Niicole Kidman endorsing Chanel perfume, etc. but few stars are the global spokesmen.

In China, the cooperation between luxury brands and Chinese entertainers in the past is limited to project cooperation or endorsement of a single series of product cooperation, almost without involving the shooting of advertising blockbuster and the full delivery of outdoor windows and shop advertisements.

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