Chengdu Star Company Is On The Scene.

Careful consumers have recently discovered that some of the past double star chain stores in the streets of Chongqing are being replaced by the "star chain" brand and logo.

The dispute between a "double star" and the "Southwest double star" finally ended in Chengdu's special star company's debut.

In February 23rd this year, double star group Chengdu science and Technology Investment Development Co., Ltd. (hereinafter referred to as "Southwest double star") received the "notice on dismantling" of the double star group.

Immediately after that, the two star group halted its supply to the southwest double star and Ji'nan binaries.

On the grounds of cargo break, the two star group explained that the southwest double star infringed the trademark rights and interests of the group.

Liu Shuli, who controls nearly 3000 pairs of star agents, believes that the real reason for the cancellation of the right to operate and goods is that Wang Haiyu, the chairman of the two star group, is holding a 6 stake in the "double star system" of the four provinces and cities in Southwest China in proportion to 51%.

In this way, a dispute caused by holding and anti holding, finally competing for the right to use double star brand, has entered the white hot state.

The two star group began to build its own logistics platform, and asked agents at all levels to purchase goods from the new logistics platform, while the southwest double star, Ji'nan Binxing, which had been out of stock, launched the special star brand response.

It is understood that in the two star group to the southwest and Ji'nan double star to stop supplies, the southwest double star launched its own rescue, relying on the establishment of its own brand, to grasp the initiative of the market.

In April 18, 2008, the star brand gained the rights of the Eleventh National Games, the designated products of Sichuan football youth football, the only designated clothing products of Chongqing Olympic volunteers, and promoted the special products to dealers.

At the same time, in response to the "ban" of Chengdu celebrities, southwest star will turn the double star store in its hands into a "star chain".

According to the relevant person in charge of Chongqing Star Sports and leisure products Co., Ltd., more than 200 "double star" chain stores in Chongqing area have been replaced by "special stars" by the 7 th day.

By the end of June, there will be more than 200 special chain stores in Chongqing covering all kinds of ports and streets.

By the end of 2008, there will be more than 300 stores in Chongqing.

According to the five year target ten billion brand, Chengdu special star enterprise management development Co., Ltd. will be the headquarters of special star company. After that, special star will set up branches in the whole country and standardize other areas with potential for development.

Special star said the new equity allocation plan is being promoted and six or seven factories are backed up.

In addition, special star also said that some strong venture capital is also entering.

As a local product, "special star" has grand planning: it will cover the whole country in the future, and plans to develop into a brand with annual sales of over 10 billion yuan in five years.

It is understood that the high-end sports brand Nike sells about 5 billion yuan a year in China, ranking the forefront of similar products.

The sales of domestic brands, such as Lining and Anta, are currently only around 3 billion yuan.

How can the brand influence be compared with Nike and Lining's special star?

"The southwest double star market is now only laid in the four provinces and regions of Yunnan, Guizhou, Sichuan and Chongqing. It only serves as a regional market. But last year, the total sales volume of these 2000 chain networks was nearly 1 billion yuan, plus the Shijiazhuang and Ji'nan area over 600 chain networks, the annual sales volume of the southwest double star system was around 1 billion 500 million yuan.

It is not surprising to achieve this goal if we take the market nationwide and add 5 years of growth.

A senior official of the company said.

It is understood that the new star company will adhere to the principle of constant business philosophy, unchanged business ideas and unchanged business team. On the basis of creating an open, fair and just business environment, it will carefully build a boutique chain network and boutique distributors to create more assured product quality and more affordable product prices.

In product thinking, in addition to adhering to the popular fashion and leisure routes, price war will be the killer of special products in the coming period.

At present, the main price segment of the 80 kinds of cold sticky shoes in Chongqing logistics center is 99-159 yuan.

And other star products are priced mostly around 100 yuan, cheaper than double star products. Under the marketing concept of "good merchandise selling cheap", they also play a series of moves such as free training, network hosting, and 30 million yuan advertising support, and strive to make this brand known in a relatively short time.