YOUNGOR 165 Million Shares Real Estate Business Challenges Still Exist

< p > YOUNGOR, founded by "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a ", has caused high liquidity liabilities due to numerous high price enclosure actions, and was once handed down from the real estate industry.

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< p > but recently, the announcement of a href= "http://sjfzxm.com/news/index_f.asp" > YOUNGOR < /a > issued a paper about the participation of shares, which smashed rumors that it had withdrawn from the real estate business.

But even before leaving, YOUNGOR still faces many challenges in expanding its real estate business.

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< p > < strong > 165 million yuan shares take place < /strong > < /p >.

< p > January 14th, YOUNGOR announced that its subsidiary YOUNGOR real estate company has signed a cooperation agreement with Ningbo Victor Real Estate Co., Ltd. to jointly develop the IV-3-3 plot of Xue Jia District, Yinzhou District, Ningbo.

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< p > data show that the IV-3-3 plot is located in Xue Jia village, Gulin Town, Yinzhou District, Ningbo, east to Xue Jia Nan Road, South to maple of Vico water bank, West to Lotus River Bridge, north to planning road.

The construction area is 93 thousand and 600 square meters, the planning area is 215 thousand and 200 square meters, the 1< floor area ratio is less than 2.3, and the land use is ordinary commodity residence.

The project is expected to be pre sold in the second half of 2014.

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< p > according to the agreement, YOUNGOR will invest 165 million yuan, occupy 30% of the registered item company, and the remaining 70% of registered item company will be invested in 385 million yuan by Ningbo VICCO real estate company limited.

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< p > at the same time, the announcement revealed that the IV-3-3 plot was won by Ningbo VICCO real estate company in December 14, 2012 at a price of 1 billion 29 million yuan.

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< p > on the purpose of participating in the development of residential projects in Ningbo, YOUNGOR said it was mainly aimed at the strategic development of YOUNGOR, and at the same time, benefiting its access to widening the land resources.

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< p > for YOUNGOR's choice of share participation, the industry analysis pointed out that in the context of fierce market competition and market regulation, the purpose is to gain future development benefits, or to pave the way for future listing financing, or to rationally distribute company assets. Through the acquisition, participation, holding and other strong combination of Housing enterprises, it will help them avoid investment and development risks and optimize the allocation of market resources.

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< p > it is understood that although YOUNGOR's involvement in real estate business is not as long as that of clothing business, according to relevant data, its real estate business has a very large proportion in its entire business sector.

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< p > public data show that YOUNGOR's real estate tourism revenue in the late 2010 has accounted for 47.15% of the company's main revenue. The proportion of the income in the late 2011 has dropped to around 30%, mainly due to a sharp drop of 5 in real estate development income. By the middle of 2012, the proportion of YOUNGOR's real estate tourism revenue rose to 47.1% again, with the proportion of real estate development revenue reaching 43.79%.

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< p > < strong > land King faces challenges in the market < /strong > < /p >

< p > precisely because of its constant increase in the < a href= "http://sjfzxm.com/news/index_c.asp" > the real estate industry < /a >, YOUNGOR has become a semi real estate enterprise now, and more importantly, because of the frequent quality problems of YOUNGOR clothing in recent years, its main business is real estate, and the sideline is clothing.

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< p > however, YOUNGOR has also been challenged by the real estate business.

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< p > by consulting the data, it is found that YOUNGOR has taken a lot of action in recent years, and the floor price of Wang Juduo, or even some plots, has already exceeded the average selling price of the area.

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< p > in the plots, the most valuable one should be YOUNGOR's Changfeng 8 project, which was awarded by Shanghai in September 2010 at a total price of 1 billion 958 million. The unit price of the project is 26 thousand yuan / square meter, which sets the record price of the Changfeng area.

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< p > besides, the land King project of YOUNGOR also includes the plot of Hangzhou Institute of Commerce which won the price of 1 billion 476 million yuan in July 2007. In December 2010, the Shenhua 53 and Shenhua 56 land of Hangzhou were taken at the total price of 2 billion 420 million yuan.

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< p > because of the enormous pressure of funds caused by the high price enclosure, YOUNGOR also urgently needs to launch the market sale as soon as possible in order to roll up funds in Shanghai.

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< p > according to market information, Changfeng 8 will be on sale in January 26th, but the final opening date will depend on the customer's recognition. If the amount of recognition is not enough, the opening date will be postponed to March.

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< p > it is reported that the first phase of Changfeng 8 will be pushed to 200 sets. However, local sources say that up to now, clients do not seem to be very good at raising funds.

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< p > in terms of average selling price, according to internal sources of Changfeng 8, the project had planned to make 4.2-4.3 million yuan / square meter, but at present developers have thought that the average price will be pferred to 45 thousand yuan / square meter.

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< p > at the same time, Changfeng 8 project was also referred to as a violation operation which was not recognized by the pre-sale certificate.

According to the news, as of January 17th, on the official inquiry website of Shanghai real estate information, there was no information on sale or sale of Changfeng 8 in the two column of "new disk notice" and "pre-sale / sale announcement". In other words, the project had not yet received the pre-sale certificate.

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< p > in addition, even if Changfeng 8 opens on schedule, YOUNGOR still faces a balance between pricing and recognition.

Because the average price of the project was 4000 yuan / square meter higher than the surrounding projects, especially the zhonghaiwang project, purple imperial court, and at present, Zhonghai purple Imperial Court opened in May 2012, when the average price was about 38 thousand yuan / square meter.

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< p > besides the prospect of the above projects, it is still unpredictable. There are data showing that in recent years, some of the projects of YOUNGOR in Ningbo, Hangzhou and Suzhou have all been disadvantaged, and there are still about 20 billion yuan to be digested.

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At the same time, YOUNGOR also has a short-term interest bearing debt of 17 billion 460 million yuan that P needs to repay.

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