How To Break Through The Bottleneck Of Textile Industry To Meet The New Round Of Development In 2013

< p > Chinese fabric enterprises are faced with different challenges every day in the whirlpool of the trend.

Economic downturn and rising costs...

The bottlenecks caused by various unfavorable factors to the development of enterprises are roughly the same.

In the same bottleneck, different enterprises are facing different opportunities. How to grasp opportunities and break through bottlenecks to meet the new round of development in 2013 is a common topic faced by all rising fabric enterprises.

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< p > < strong > Shanghai Ding Tian: making jacquard fabric of SWAROVSKI < /strong > /p >

< p > 2012 is not a smooth year for some a href= "http://www.91se91.com/" target= "_blank" > textile < /a > enterprises.

For Shanghai Ding Tian Textile Co., Ltd., in this year, but did not stop the pace of development.

In 2012, we completed the rapid response standardization platform for jacquard complex design, which made a complex design, production and sales system a soft standardization. The efficiency and speed of the enterprise increased by 50%. It can carry 1000 orders and operate at the same time, so that employees can work more easily and customers can customize at will.

In today's era of fast fashion, which demands individualization, small batch and quick response, this is an important milestone in jacquard.

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< p > with a solid foundation, even though the news of the recent surge of a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > the sharp increase in enterprise inventories has been constantly reported in the newspapers, the sales of clothing are not smooth, nor has the effect on the orders of the day. Although the regular products have been reduced, the sales of their personalized differentiated products still increase steadily.

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< p > to talk about the difficulties encountered by enterprises in their development. Chai Fangjun, President of the day, said that professionals are still lacking. The development of enterprises depends solely on professional talents, core technology platforms and funds.

In these three, professional talents play a key role in the progress of enterprises.

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Overcoming difficulties is also a process of development. < p >

In this process, Chai Fang Jun believes that it is the greatest opportunity for enterprises to continuously invest in the development of Chinese jacquard fabrics to create jacquard products with superior quality and creative jacquard than European jacquard.

Because the fabrics that run cheap, cheap and no added value have been turned to production and development in Southeast Asia. Meanwhile, the products of France, Italy, Turkey and Korea are gradually being marginalized by the fabric enterprises with strong creativity and development capability, which is also an inevitable trend.

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< p > to talk about the breakthroughs in the current situation of enterprises, Chai Fangjun said: "the technology, brand, sustainability and talent before the China Textile Industry Federation has summed up the four directions of development. Now the general direction has been decided, and the next step is to continue to do well in these four directions."

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< p > 2013, the day will expand the R & D and popularization of recycled polyester, dyed yarn dyed green jacquard and Green Jacquard. This is also the trend of the next textile trend.

In addition, "becoming SWAROVSKI in jacquard" is an important development strategy in the 2013. Further strengthening the marketing efforts of the network will also be the focus of the new year's work.

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< p > < strong > Huaqi printing: cold pfer is still the main melody < /strong > < /p >

In the past 2012, in the face of complex and changeable domestic and international situation and severe market competition, gage took the lead in Huaqi printing, unswerving emphasis on technology and product innovation, actively adjusting the industrial structure, focusing on the series development of high-end T-shirt products, and actively developing mulberry silk cotton, Korean printing, cold pfer printing and other fabrics and products, and the production and sales and profit margins have been further stabilized and improved.

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< p > because most of the downstream enterprises of Huaqi printing are long-term cooperative customers, the news of the surge in the downstream garment enterprises is still in the newspapers and the sales of garments are not smooth.

In response to the growing demand for downstream products in 2013, Huang Shali, chairman of Huaqi printing, said that enterprises must have strong product development capabilities and continuously improve their service capabilities, such as quality and delivery dates.

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Huang Shali, frankly speaking, faced with difficulties in the development of enterprises, said frankly, the main difficulties of Huaqi printing include: capital problems. Because of market competition factors, the payment nodes of downstream enterprises have been delayed, which has increased the liquidity difficulty of enterprises. The shortage of labor in enterprises has resulted in a decline in production capacity and can not meet customers' needs in time. The profit rate has declined. The rising cost of labor and materials has led to the increase of product costs, and the price of products has been restricted, which has directly affected the profits of enterprises. P

At the same time, she also gave the coping strategies, first of all, the use of technological innovation and new technology to improve the added value of new products; in addition, strengthen on-site management and quality management, pay more attention to refinement, further improve production efficiency and reduce production costs, improve the efficiency of resource use and scientific management level; at the same time, improve the production and living environment of employees, improve the treatment of employees, and stabilize the workforce.

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Overcoming difficulties is also a process of development. In the course of development, enterprises can sum up experience by overcoming difficulties and increase the ability of enterprises to resist risks. P

Therefore, for Huaji printing, the biggest opportunity now is that the real economy has gradually recovered. The government has further increased its support for the real economy. As long as the enterprise can overcome the current difficulties, improve management capabilities and make breakthroughs in technological innovation, there will be more room for development in the future.

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< p > in the middle of 2013, Huaqi printing products will be judged according to the experience accumulated by enterprises and < a href= "http://www.91se91.com/" target= "_blank" > designer /a > years of product development, and will predict the new fashion in the next quarter, and predict the next season's fashion color, fashion, fabric and type. In addition, it is necessary to sum up the rule that any thing has periodicity in a certain period of time, and the trend of popularity is regular. Enterprises can select the train of thought that is consistent with the actual situation and commodity consumption group from many popular information, and discuss and summarize it, and draw the correct conclusion.

There is also a market survey, which is a good way to grasp the trend of fashion.

Through tracking and learning activities such as exhibitions and conferences at home and abroad, we can capture the domestic and foreign market dynamics and study the trend of popularity, and ultimately achieve the intention of having the authority and leadership in the world and developing towards the international direction.

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< p > < strong > Hubei Maya: the joint and vertical cross section seize the domestic market < /strong > /p >

< p > as China's worsted fabric and top grade shirt and yarn dyed fabric manufacturer, Hubei Meier Limited by Share Ltd has done a lot of work in "environmental protection fabric" in recent years.

This has also become the focus of the enterprise's work in the past 2012.

Zhou Jiping, the company's marketing department, said: "in terms of environmental protection, Maya first considered the environmental protection factors when choosing materials for fabric design. In order to satisfy the aesthetic requirements of product design, it also tried to use organic and environment-friendly fibers such as bamboo fiber, hemp fiber, modal, organic wool, air conditioning fiber, heating fiber, log Tencel, and other natural fibers and recycled fibers.

In addition, pollution control, energy saving and low carbon emission reduction will also be achieved in the process of fabric dyeing and finishing.

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< p > because of practicing the concept of environmental protection, in the not optimistic 2012, facing the global economic downturn and the rising cost of raw materials and manpower, the development trend of Maya has not been significantly affected.

Enterprise decision-makers believe that everything has two sides. These unfavorable factors are both challenges and opportunities for textile enterprises.

Zhou Jiping explained: "first of all, our product development and marketing strategies are market-oriented, adjust product strategies according to market changes, develop more value-added products, and then tap production costs and reduce wastage within the enterprise.

Focusing on both hands has formed a magic weapon for enterprises to win the market.

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< p > at present, Maya's market layout is 7: 3 for the domestic market and the foreign market. The domestic market has 6 regions, such as the northeast, East China, central China, Beijing, Guangzhou, Fujian and so on, and has occupied the main force of the sales distribution of Maya.

Recently, Maya took part in the "2012 major textile and apparel ten Awards - ten major fabric suppliers" award competition, in order to understand more about the development of the peer, understand the needs of customers, communicate with other enterprises in the industry, and expect to promote new products, so that Maya's new products and processes are understood by more people, thus deepening the recognition of the development ability of foreign enterprises, and is accepted by more and more garment enterprises.

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In 2012, Maya took part in the Beijing fabric exhibition in March and the Shanghai fabric exhibition in October. It has gained recognition and cooperation intentions from many new and old customers, and gained the forefront information of industry, peers and downstream needs. P

Therefore, in 2013, exhibition marketing will be a promotional channel that enterprises have always insisted on.

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< p > for Zhou Jiping's development plan in the next 3~5 years, he also interpreted the goal of the enterprise: to let customers rely on, make their employees happy, and make benchmarks for the industry.

At the same time, she further explained: "around this goal, we should establish a joint development mode with 90% of the domestic second-line brand customers in the 3~5 year, continue to carry out targeted development and product services, vigorously develop new raw materials, new processes, enhance the added value of products, strive to enter all the second line brand supply chain in China within 3~5 years, and become the primary suppliers of these brands in 5 years."

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< p > < strong > Nanshan Textile: < /strong > < /p >

< p > < strong > development under the advantages of industrial chain < /strong > < /p >

< p > as one of the leading industries of the 500 strong enterprises Nanshan Group Co., Ltd., Nanshan textile "a href=" http://www.91se91.com/ "target=" _blank "dress less than /a" limited introduced the super200 wool textile product which represents the R & D strength of Nanshan technology team in 2012. It has added a new member to many high-tech and high performance products developed by many innovative technology products and diversified new fabrics.

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< p > in 2012, the key feature of Nanshan fabric is diversification.

The main idea of new product R & D is from Nanshan Milan R & D center. With the help of China's design team, it can better integrate with the local market. Besides the top grade super200 super fine yarn products of wool textile, Nanshan has also introduced high-tech functional products, such as UV resistant, cold sensitive fabrics and pure natural wrinkle resistant varieties. These products are developed based on the direction of environmental protection and future consumer demand, and strong black jacquard products and semi worsted products have greatly enriched the product structure of this season.

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< p > as one of the few enterprises in the world that has integrated the supply chain of raw materials from Australian pasture to wool production, fabrics, advanced garments and brand operation, Nanshan textile has been vigorously promoting the international development strategy with its strong strength. It has set up raw material supply, R & D, marketing and operation institutions in Leah, Italy, the United States and South Korea, and has established channels for international personnel training and pportation, international advanced information collection and feedback, and global market expansion.

In recent years, the brand of Nanshan textile and its independent operation has grown rapidly in China and the North American market. At present, the comprehensive competitiveness and business revenue of Nanshan textile and apparel company ranks three in the industry for many years. It is the largest production base of compact spinning fabric in the world.

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"P > 2013, Nanshan textile will continue to strengthen technological R & D and innovation capability. Whether it is talent echelon construction or hardware input, the upgrading of technological innovation capability and product mix will meet the future needs of the market and avoid the homogenization of the market competition; the fabric research and development model combined with the brand terminal needs, and even to the research and development of a retail brand whole product, including the fabric type to the suit, the style and even the shirt, scarf, leisure suit and other products, the brand operator is also the market demand direction to change the role, Nanshan's R & D and market high-speed interconnection and clothing enterprises better docking.

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< p > < strong > Hua Fu color spinning: < /strong > < /p >

< p > < strong > new value point, leveraging "heart" service < /strong > < /p >

< p > facing the current complex industry situation, the global color industry leading brand Huafu color spinning has integrated the innovation of color, material and process technology. At the end of 2012, it released the global trend of FW13 global coloring, and together with customers, "to find the value point again".

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In 2013, when the economic situation is still not optimistic, the relevant official of Huafu R & D Center said that although the current situation does make the industry face serious challenges, it will also spawn a new round of adjustment and opportunities for the textile and garment industry.

Therefore, Huafu color spinning hopes to connect upstream and downstream enterprises, hold hands at home and abroad, meet needs and innovate together to find new value points.

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< p > in the 2013, Huafu color spinning mainly introduced six series of products: pure cotton series, environmental protection series, cellulose fiber series, appearance technology series, semi worsted series and functional insulation series, integrating natural fibers, natural colors, fashion trends and ecological stories into one.

These product lines not only reflect the general trend of lasting impact on fashion and lifestyle, but also reflect the emerging trend, which indicates the spirit of innovation in the future market and the new needs of downstream customers.

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P has always been one of the highlights of Huafu color spinning products.

The reason is that enterprises have always been adhering to the idea of taking inspiration from nature and innovating the spinning process, so as to make the fabric appear natural and natural texture effect.

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< p > in addition to the introduction of new medium and high grade yarn dyed yarn, Huafu also provides new yarn and dyed yarn for customers and launches one-stop service.

In addition, Huafu and China a href= "http://www.91se91.com/" target= "_blank", "the third Huafu cup Chinese color design competition" jointly sponsored by the fashion designer /a Association, has also added a lot to the development of enterprises in 2012.

At the same time, the global fashion trend of Huafu color spinning released every quarter has also become a necessary guide for global brands and designers to choose raw materials and grasp the trend of fashion trend, so that fashion and fabric designers can understand the unique charm of color spinning and inspire their new creative inspiration.

As Chen Ling, President of Huafu color spinning, said: "Huafu has established a professional color, material and technology research and development team to study social phenomena, natural environment, lifestyle, cultural evolution and color trends. It is committed to integrating innovation in color, material and technology, and providing volume service for fast fashion in the apparel industry.

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