Tianlun Tian, Joining Hands With China, Good Voice Crossover Marketing New Field

Reporter recently from Tianlun Tian Outdoor sports products Co., Ltd. was informed that the company officially worked with China's sound global tour organizing committee to support China's good voice global tour WuHan Railway Station. According to introducing, this is Tianlun Tian continued "Tang Seng outdoors" micro film, together with FAW Audi interpretation of outdoor public welfare undertakings once again successful cross-border cooperation, and continuously spread the brand spirit of "Tianlun Tian" "go all the way forward", and set up a benchmark for peers and other brands.

"The sponsorship of China's good voice global tour WuHan Railway Station is Tianlun Tian cross boundary entertainment. Marketing 。 After a year's operation, China's good voice has become the largest and most famous entertainment show in China. Tianlun's brand has been fully developed in the past few years, and its brand has grown rapidly. It has been widely known in the outdoor products industry. One is the most beautiful variety show, one is the loudest outdoor brand, coincides with the two brands that grow up, and will become another classic case in the marketing field. Let's wait and see. Xu Tengda, general manager of Tianlun Tian company, confidently expressed.

As the leading brand of the domestic outdoor products industry, Tianlun integrates the Chinese people's implicit, elegant and free and harmonious blend of foreigners. Tianlun aims to become a high quality outdoor sports equipment supplier and brand operator with the aim of "promoting outdoor sports and sharing the happiness of outdoor sports with people who love outdoor sports". In 2012, Tianlun day brand again strengthened, creating polar dream plan, through the polar, extreme professional exploration and precipitation, to explain their "go forward" brand connotation. In 2012, Tianlun Tian successfully organized a large-scale public welfare self driving activity, which is "dream and love in the border area". It released the first popular science micro film "Outdoors" by the outdoor industry in China, set up the headquarters of the mountaineering training base of Tang Seng, opened the grand activities such as NetEase outdoor channel and so on. In July of the same year, Tianlun Gao Gao appeared in the Asian outdoor exhibition, launched the dream program of Tianlun celestial pole, established the polar expedition, launched the expedition activities in the north and south poles and Mount Everest, and successfully completed the Arctic and Antarctic expedition tasks in August and December respectively. In May this year, Tianlun Tian will reach the top of Mount Everest and continue to interpret the brand concept of "Heaven's dream and go all the way forward".

"Tianlun Tian sponsorship" The Voice of China The WuHan Railway Station of the global tour escorts the concert successfully. Since Tianlun day has entered the Hubei market, all walks of life have enjoyed the support and support from all walks of life and the people of Hubei. At present, dozens of terminal stores have been opened in Hubei Province, supporting the development of sports and outdoor sports in Hubei. The sponsorship of China's good voice WuHan Railway Station concert is Tianlun Tian's true feelings for the Hubei people and the vast outdoor donkey friends. I hope you will love sports and love the outdoors and move forward. Xu Tengda said. China's good voice is coming all the way. At the end of the Chinese New Year's gathering, the good voice tutors and all the high popularity students come to Wuhan to welcome the Lantern Festival with the people of Wuhan. Tianlun hopes to create a musical event, with the most luxurious lineup and the highest specifications, to offer the most gorgeous audio-visual gluttonous feast for the Jiangcheng audience.

With the increasing market competition and the mutual penetration and integration of industry and industry, it is difficult to clearly define its attributes for an enterprise or a brand. "Cross boundary" has become the most popular word in the world. From traditional to modern, from east to west, cross-border trend is becoming more and more intense. It has represented a new style of life and aesthetic integration.

"Every excellent brand can accurately reflect some characteristics of the target consumer, but because of its single characteristics, it is often influenced by external factors. Especially when a similar competitive brand exists, this external factor is more obvious. Once a complementary brand is found, through multiple interpretations of target group characteristics, the overall brand image can be formed and a more tension brand association can be generated. Between complementary brands, brand associations are also more likely. A senior marketing expert said.

In fact, as early as 2010, Tian Lun Tian worked with Wen Chuang Solar Energy Technology Co., Ltd. to carry out cross-border cooperation, making its outdoor equipment more environmentally friendly and more scientific and technological performance. In May 2012, Tian Lun Tian first promoted the outdoor movie "Outdoors", which is popular in science and content, and won the enthusiastic pursuit of netizens in Tang Seng. In October 2012, Tian Lun Tian and Audi jointly built the "2012 Audi green driving and elite training camp" activities. It is also the display and continuation of the "brand concept" of "Tianlun Tian".

"From the technology marketing of Wen Chuang company to the new media marketing of" Tang Seng's outdoors "by the micro film, from Audi's public welfare marketing to China's sound entertainment marketing, every marketing strategy is based on the" Tianlun Tian brand concept "to go forward, which is the key to the success of cross boundary marketing. Xu Tengda told reporters.