Generation Design - The Mainstream Trend Of Children's Shoes Insurance Mode?

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< p > at present, the development of < a > domestic children's shoes enterprise < /a > is not mature enough, especially the product R & D design, which is relatively backward in terms of the scale of the industry.

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< p > after more than ten years of development, Jinjiang has become a gathering area of sports footwear and apparel industry with the core of sports goods manufacturing and sales, a large scale of brand enterprises, and a distinctive feature.

It is understood that at present, there are about more than 120 manufacturers and sales of children's shoes in Jinjiang.

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< p > shoe design and development depend not only on design talents, but also on the mature industrial chain.

Jinjiang children's shoes are good at research and development and production of sports shoes.

And Jinjiang shoe enterprises rely on the production of sports shoes to break out of the world, experienced, solid economic foundation, sports shoes industry developed.

The large-scale gathering of children's shoes enterprises, rapid dissemination of industry dynamics, abundant information resources, plus Jinjiang's decades of shoe culture, has prominent policy advantages, cultural advantages and geographical advantages.

A fertile soil in Jinjiang has attracted many children's shoes development institutions to set up here.

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< p > > since 2001, < a href= "http://sjfzxm.com//business/ > >" Qi Er < /a > "established the first shoe development company in < a href=" http://sjfzxm.com/news/index_p.asp "> Jinjiang < /a >. With its original business model of R & D, printing and color matching, it has gained a firm foothold in Jinjiang.

After Ji Er te, the children's shoes design institute has risen rapidly in Jinjiang. So far, there are altogether more than 300 children's shoe manufacturers in Guangdong, Shanghai, Zhejiang and other provinces and cities, and the industrial scale accounts for 60% of the whole country.

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< p > cooperation -- the insurance mode of growth road < /p >

< p > now, there are nearly 100 hundred children's shoes generation design institutes in Jinjiang, and there are only a dozen or more developed and mature ones, such as product development, Wei Bu, and footwear development companies like the United States.

Nowadays, children's shoes market competition is more and more intense, reasonable division of labor is very necessary. A competent foreign trade association can enable enterprises to get twice the result with half the effort and achieve a win-win result, which is the market place of the generation design institutes.

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< p > the product and shoe industry research and development center, located in Han Kou village, Chen Dai Town, Jinjiang, was founded in March last year. With more than 10 professional designers, it has developed into a strategic partner of more than ten local shoe brands.

Kasiron, camel, foot friend, Hengsheng and other famous brands are or have been the object of product design.

Wei step shoe design center is located in sunshine road. At present, there are dozens of R & D designers, providing footwear design and development services for children's shoes enterprises such as Wan Tai Sheng and Ming Wei.

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< p > at present, the design of children's shoes has developed to a certain extent. The level of designers is more professional in the industry, but the design agencies are not mature enough, and the cooperation with enterprises is mainly based on half generation design mode, and less than generation design.

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< p > "our cooperation with children's shoes generation design is able to absorb some new product design ideas from them to enrich our own product design, mainly depending on our own R & D design."

Wu Liping, the design manager of jazz rabbit, told reporters that their company had set up a research and development team.

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< p > many enterprises dream of being able to integrate production, research and development, and sales, and develop their own designs independently. However, many enterprises do not have the capability of independent research and development.

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< p > it is understood that the annual output of production specifications in 3 million pairs of enterprises to estimate: annual R & D costs =3 000000 (annual output) 5000 pairs (each conventional order quantity) x 3 (order amount = 3 * x) x 3000 yuan / double (product version fee) =5400 000 yuan, 5 million 400 thousand yuan is the external development costs.

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< p > If an enterprise asks for a mature shoe designer, the annual salary will be millions, and the enterprise will also undertake the double risk of whether the designer can complete the product style and the product style that he needs every year.

There is a lot of inventory risk on the unknown road of independent innovation, and now the high inventory pressure is a headache for shoe companies, and the design agencies can provide them with more insurance.

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< p > Future: where will the design go? < /p >

< p >, however, for now, the generation design institutions need to be perfected and the overall tightness is not enough, which is one of the reasons for the homogenization of the whole children's shoes market.

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< p > there is a phenomenon in the market of children's shoes: the labels are torn off, and there is almost no difference between the products.

"If this season's shoes sell well, in the spring, you will find that many shoes on the market are similar to yours, and the children's shoes copy is very serious."

Xie Lei, marketing director of China Olympic (Fujian) Sporting Goods Co., Ltd.

Homogenization is a major obstacle to the development of children's shoes enterprises.

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< p > "now many children's shoes enterprises in Quanzhou are pursuing product branding. If you want to extend your brand, enhance your brand and develop your brand, you must make your products differentiated."

Lin Quan, deputy general manager of black cat sheriff, told reporters that the future generation of children's shoes will be like adults' shoes. The stronger the stronger, the weaker will die.

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< p > nowadays, the children's shoes enterprises in Fujian are just like the adult sports shoes market seven or eight years ago, and are still in the era of vigorous creation.

After several years of training, the children's shoes industry will gradually grow into maturity, and the pformation of children's shoes will achieve a leap in the quality of children's shoes. The research and development of children's shoes will also be personalized and differentiated. Can children's shoes design continue to meet the market demand at that time? < /p >

< p > all this takes time to prove.

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