"Bi Bi", Chen Kai, Director Of Operations, "Shoes And Clothing Integration"

A children's clothing brand from South Korea has achieved impressive results in the Chinese market in just 4 years. What is the secret of success? What is the direction of future development? For this reason, the reporter interviewed Mr. Chen Kai, the operation director of "Bibi".

　　 Reporter: in 2010, I launched the grand prize. shoes What is the current product structure of "compare to me" brand?

Chen Kai / Operation Director: Korea compares to me. Clothes & Accessories The shoe industry Co., Ltd. has developed into a series of products that are comparable to my children's shoes, my children's clothing, my accessories and so on on the basis of the original ratio of my children's shoes. The price ranges from low to medium high, and the main price band is in the middle level of brand monopoly. The overall product structure of the brand is planned and organized around the exclusive mode of shoes and clothing integration.

　　 Reporter: Bibi clothing shoes Co., Ltd. was founded in Korea. It entered China in 2007 and registered in Hongkong. What is the development of the brand of "Bibi" in our Chinese market?

Chen Kai / Director of operations: Yes, Korea Bibi shoes and Shoes Co., Ltd. was founded in Korea. It entered China in 2007 and registered in Hongkong. Wenzhou Bibi Shoes Co., Ltd. is the total representative of Korea Bibi shoes and Shoes Co., Ltd. Since its entry into the mainland of China, it has developed rapidly and has achieved excellent results. On the basis of the original shoes, the company has launched a product and terminal store with a combination of shoes and clothing. After rapid development, excellent results have been achieved.

　 Reporter: the development of Bibi is inseparable from the advantages of the brand itself. What do you think is the advantage of us in the market competition compared with other brands?

Chen Kai / Director of operations: my core advantage is design. We have a strong R & D team in Seoul, Hongkong and Guangzhou. Every year, there are many fashion trends to be launched. Bibi than I use endless design advantages, constantly deduce the footwear industry miracle.

　　 Reporter: in just 4 years, it can be developed to the present scale and fully recognized by consumers. Apart from the advantages of the brand itself, it is inseparable from the efforts made by all the employees in the company, especially the leadership. I think you must be very impressed by director Chen. What successful experiences can you share with us?

Chen Kai / Director of operations: Yes, in a very short time, I can not get away from our whole team than I can achieve today's performance. Especially when we take the concept of integration of shoes and garments, there is no Korean children's clothing brand. clothing Shoes and other integrated models are being promoted. Our team is very young, is a combination of China and foreign countries, but also needs our humanistic management in the framework of enterprise system. Just like our brand, we are still very young. We need more dynamic and innovative elements in our company, so our employees need more products. We insist on the simultaneous development of products, employees and enterprises, and simultaneously improve them, and meet the peaks in continuous innovation and brilliance.

　　 Reporter: is there any relevant preferential policy for our affiliate?

Chen Kai / Director of operations: in 2011, I launched a big support for the shoe and clothing store at the end of the year. For example, the gift of shelves, 100% of the replacement, the door of targeted training and so on. While doing the best products, enterprises are constantly making efforts in marketing, so that enterprises can steadily increase the profits of terminal affiliate in the fast development, and ultimately achieve the maximum profit.

　 Reporter: the development of the brand is inseparable from the development direction and the overall planning of the company. What is the direction of development in the next 2 years, 5 years or longer?

Chen Kai / Director of operations: Bibi, my future development is very clear, that is to do China's leading brand of shoes and clothing integrated children's clothing brand. Under the premise of the original agent, we should enhance agents and develop new franchisees. In the future, we will achieve a complete brand name, uniform price difference and uniform brand in China. Through the effective integration of brand resources, I believe that in the near future, I will be able to occupy an important seat in the Chinese fashion shoes and clothing brand.

　　 Reporter: Chen, your introduction has made friends who are concerned about "compare with me" have a more comprehensive and clear understanding of "Bibi". Here, wishes are more brilliant than my tomorrow!