The New Head Of Hermes: Christophe Lemaire

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< p style= "text-align: center" > Hermes new head of French designer Christophe Lemaire < /p >

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< p > > a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > Christophe Lemaire < /a > Hermes (Hermes) brand has designed 4 series of women's ready-made garments series. It can always lead to many conjectures for such a designer who has worked for 176 years with a long history. But no one can imagine that 47 year old Christophe Lemaire's favorite book is Cheap Cheap, and his appearance looks like a young man.

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< p > talking about Cheap Chic, Christophe Lemaire said, "I saw one of the authors when I was assistant to Christian Lacroix. I saw it in Japan 10 years ago. It has many versions. Most of them were published in the mid and late 70s of last century. This book illustrates many of the key elements of fashion. Lauren Hutton appears in the book with black and white knitted sweaters, jeans and sneakers. There are really many points worth learning from."

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"P > Christophe Lemaire took over the position of Jean Paul Gaultier for two years. Although the sales of women's garments in the < a href=" http://www.91se91.com/news/index_f.asp "Hermes brand" /a "accounted for only 10%, far less than the sale of labels, scarves, accessories, watches, jewelry and so on, but two times a year's assembly show did indeed contribute a lot to the brand's publicity and campaign.

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< p > Christophe Lemaire is definitely a rare design talent. In the 10 years as Lacoste brand creative director, he has brought us countless classic designs. He is good at designing beautiful and practical clothes, but these clothes do not go on a bold route. That's why Christophe Lemaire has been keeping a low profile in the fashion industry.

Pierre-Alexis Dumas, one of the sixth generation successors of the Hermes family, attaches importance to Christophe Lemaire because of this point. He said Lemaire understands the values and Hermes brand concepts very well, which is the trait that he has been looking for in the designer. His design concept is very consistent with the Hermes classic dress location.

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The growth history of < p > Christophe Lemaire is also a bit unusual. After spending 5 years in Paris, she lived with her mother as a archival master, lived in Dakar for three years, and then moved back to Paris. The experience of childhood has greatly enriched Lemaire's experience. He said: "in Africa, I see different attitudes and gestures, and the way they use colors. I also understand that fashion and money and social status have nothing to do with it."

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After P, Lemaire knew the fashion industry because of his uncle working in Vogue, but his uncle did not support his initiatives in the fashion industry. At the age of 19, he began to work as an assistant to Thierry Mugler, and later worked in Yves Saint Laurent and Christian Lacroix brand.

After leaving the Christian Lacroix brand, he worked with designer Jean Touitou, but the partnership was not sustainable.

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In P, 1990, he won the ANDAM award. This is the French young designer award from Nathalie Dufour and Pierre Berge. The award also earned him the opportunity to create the brand of the same name.

Christophe Lemaire has been successful in Japan, and has also set a 3 million dollar sales in Paris. Retailers such as Barneys, Henri Bendel, Maria Luisa and so on have begun to sell their designs.

In 1995, he won the a href= "http://www.91se91.com/news/index_c.asp" ANDAM "/a" award again, and became the creative director of Lacoste brand in 2000.

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When he entered the Hermes brand, he launched the two ad book to publicize the brand of P brand. He said: "many women are deterred by Hermes. They just look at bags and scarves in the shop because many of them feel that the brand of Hermes will be very expensive. This advertisement book introduces all kinds of clothing styles to these women, shows them the design concept and style positioning of Hermes packaging, and helps them further understand Hermes brand."

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