Introduction To The World'S Ten Major Sports Brands

First place: 1, (Nike Nike) - < a href= "http://www.91se91.com/news/index_p.asp" > US < /a > br / > < p style= "text-align: center" > < img img "" "" "" "" 0 "" "" / "< / > < < >).

< p > 1972

NIKE company was established in 2003.

Its predecessor is the blue ribbon sports company invested by current NIKE President Phil nite and coach Bill Bowerman.

The company's products are all inclusive: sportswear, shoes, sports equipment and so on.

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< p > it confirms with its own outstanding achievements the founder Bill Bowerman once said: "as long as you have your body, you are an athlete.

As long as there are athletes in the world, Nike will continue to grow. "

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< p > Nike's language is the language of movement.

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< p > second (Adidas Adidas) - Germany < /p > P style= "text-align: center"; > img src= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209190855292.jpg" align= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209190855292.jpg", "0" "" "/" < / > < < >.

< p > Adidas was founded in 1920 (the "ADIDAS" trademark was registered in 1948).

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > Adidas < /a > when the company was founded, although it is still a small workshop, its vision has been aimed at the world market.

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< p >, therefore, in the early stage of the development of the company, Adidas took the product technology innovation as the driving force to open up the market and enhance brand awareness.

"Function first", "the best for athletes" is the principle of brand development.

Adidas's founder, ADI dadler, is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who admired craft, quality and innovation, and many technical breakthroughs in Adidas's shoe making process were achieved by him. He has won 700 patents in succession.

At the same time, ADI dash is also a pioneer in the world of sports shoes.

In 1920, ADI invented the first pair of training shoes in the world. Under his leadership, Adidas produced the world's first pair of skates and glue casting football spikes.

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< p > shoes, mainly running shoes, tennis shoes, basketball shoes, outdoor shoes, training shoes, bodybuilding shoes, football shoes and so on.

In clothing, cotton and polyester, nylon and elastic fibers are mainly used.

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< p > Adidas's three most prominent associations are: "fashion, modernity and coolness."

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< p > third (Reebok Reebok) - British < /p > P style= "text-align: center"; > img src= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209190875193.jpg" align= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209190875193.jpg", "0" "" "/" < / > < < >.

< p > 1895, Joseph Foster, founder of Reebok, is a British sprinter.

He hopes to have a pair of nail running shoes, but because of his financial resources and the lack of resources at that time, he made himself a pair of "Forster running shoes" named after his own name.

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In 1900, Forster further improved his skills and set up his own business to provide handmade running shoes for local sports enthusiasts. The news was widely spread. This kind of running shoes was widely accepted and occupied the leading position of the market. This "Forster" spiked shoes brought a historic change to sprint for 50 years.

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< p > 1958, as time went on, Forster continued to expand and develop towards other fields of sports. They set up a comprehensive company on their own, originally called Mai Kerui football shoe company, and later named it Reebok (African antelope).

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< p > today's Reebok has become the world's number one "a href=" http://www.91se91.com/news/index_x.asp "sports shoes < /a" brand.

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< p > fourth (Puma PUMA) - Germany < /p > P style= "text-align: center"; > img src= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209190891694.jpg" align= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209190891694.jpg", "0" "" "/" < / > < < >.

People who understand the history of sports shoes know that the two brands of "Puma" and "Adidas" are created by the brothers of the Darth brothers in Herzog Olah Town, Germany. P

As early as 1920s, when the term "sports shoes" had not yet appeared, the Darth brothers began to study sports shoes, and for the first time in the 1936 Berlin Olympic Games, the world recognized the important role of sports shoes in competitions.

However, the success of the business accelerated the dispute between the two brothers.

In 1948, the two brothers decided to separate their families. Rudolf, the elder brother, was named after the Puma "Puma". His younger brother, Adolf, founded his own "Adidas" with his own name.

"Puma" and "Adidas" develop their own characteristics and have a glorious history.

However, at the end of 80s, the "Nike" from the United States forced the two European brands to retreat.

In 1989, Adidas sold shares to the French consortium.

Joe Johnson saved Puma.

Tsai's greatest contribution is to find a new way of "fashion" for "sports shoes".

While other sports shoe brands are strived to focus on all kinds of sports and continue to develop more and more professional sports shoes, Puma has put new designs into fashion design and life shoes.

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"P" today, "Puma" has become the fastest growing sports brand, with "a href=" http://www.91se91.com/news/index_x.asp "leisure and sports less than /a" series.

Its sportswear advocates a free style, while leisure series is the crystallization of the combination of the world's high-end fashion and Puma sports fashion concept.

In fashion, men and women are scramble for "Puma" products.

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< p > fifth (Fei Le FILA) - Italy < /p > P style= "text-align: center"; > img src= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209190925005.jpg" align= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209190925005.jpg", "0" "" "/"

< p > was founded in 1926 by FILA brothers in BIELLA, Italy.

In 70s, in order to cope with the diversification strategy and expand the prospect of a wide range of sports apparel business at that time, it has developed tennis, skiing, swimming, golf, mountaineering, until recently, new basketball, football and other clothing.

Today, Fiat is well known for its excellent products, wide uses and novel designs.

Products are sold in more than 30 countries around the world.

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< p > sixth (Mei Jin Nong Mizuno) - Japan < /p > P style= "text-align: center"; > img src= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209191077006.jpg" align= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209191077006.jpg", "0" "" "/"

< p > MIZUNO, founded in 1906, is one of the world's leading sports brands and serves various sports events.

MIZUNO Japan is recognized by International Olympic Committee as the sponsor of the Olympic Games.

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< p > MIZUNO has a complete range of products covering almost all major sports events.

Product development is based on extensive scientific research, ensuring that sports are more comfortable and safe, and firmly believes that combining technology with human sensibility can create the perfect quality.

While expanding the scope of products, new technologies are constantly being adopted to develop new products and enhance the functionality of products so as to meet the needs of today's market.

Quality control is the foundation of MIZUNO products.

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< p > seventh (UMBRO UMBRO) - British < /p > P style= "text-align: center"; > img src= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209191096817.jpg" align= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209191096817.jpg", "0" "" "/" < / > < < >.

P, a 78 year old international famous brand UMBRO, was founded in the UK as a football apparel manufacturer. It was founded in 1924 by the British a href= "http://www.91se91.com/pioneer/" and the "grace" brothers "/a".

The brothers used their English names (HUMPHREY

The five letters in the BROTHERS are merged into UMBRO, and then the diamond double rhomboid pattern becomes the registered trademark of today's UMBRO.

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< p > in the course of UMBRO's growth, it won the world cup with many green heroes, including the 1966 World Cup champion England. In the same year, UMBRO was the most brilliant historic moment. At that time, 15 teams in the last 16 teams wore UMBRO jerseys.

UMBRO, which has a history of more than 70 years, has been developing steadily with the focus on the brand concept of football. Now it has become the world's leading supplier of professional football apparel and equipment, and is equipped with all the equipment related to football.

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< p > eighth (Kappa KAPPA) - Italy < /p > P style= "text-align: center"; > img src= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209191117218.jpg" align= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209191117218.jpg", "0" "" "/"

< p > in the early 70s ementsa, there was a profound social and cultural change in Italy, which can be called an era of rebellion and rebellion.

In this change, clothing has also adapted to the new way of life: formal clothing is no longer popular, casual wear is becoming popular, and Kappa is the product of this change.

In the early 80s, ROBE

DI KAPPA has prospectively developed the sportswear market and was born with Kappa.

Sport (now Kappa), a man and a woman sitting back and back, form Kappa's brand identification with strong romantic sentiment.

It is permeated with the romantic "a href=" http://www.91se91.com/news/index_s.asp "Europa style" /a.

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Less than P, more and more fashion products have been launched in the past two years. Designers pay more attention to fashionable colors and exquisite versions, and match their fashionable elements in sports products, which fully embodies the brand personality of Kappa brand "sports, fashion, sexy and taste".

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< p > ninth (Diadora DIADORA) - Italy < /p > P style= "text-align: center"; > img src= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209191131719.jpg" align= "http://admin.sjfzxm.com/uploadimages/201302/02/2013020209191131719.jpg", "0" "" "/"

< p > Diadora Diadora is the leading brand of Italy international sports in Europe.

Founder MARCELLO

DANEL's hometown was the boot supply station of the Italy army during the first World War, and the shoe making technology was preserved and developed after the war.

DANIELI inherited his hometown's traditional shoe making technology and continued to innovate, and finally established his own brand, DIADORA, in 1948.

Many world class athletes are Diadora sponsored sponsors, including the Italian team Rome, the famous star Robert Baggio, Vieri and world football best referee Collina.

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< p > tenth (Lotto LOTTO) - Italy < /p > P style= "text-align: center"; > img src= "http://admin.sjfzxm.com/uploadimages/201302/02/20130202091908179910.jpg" align= "http://admin.sjfzxm.com/uploadimages/201302/02/20130202091908179910.jpg", "0" "" "/"

< p > Lotto is a major brand in Italy sports field and a leader in football and tennis.

Andrew Tor Matt started her work in Lotto in 1987. He initially worked as a manager of the a href= "http://www.91se91.com/business/" franchise /a. He was directly responsible for managing the franchise rights of all trademarks, and then became a marketing manager.

During his four years as a marketing manager, he witnessed the development of Lotto brand, including Boris, a tennis player, who will join the world sports.

Becker and Martina Navatilova, as well as soccer player Ruud Goullet.

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