The First "China Zhili" National Children's Wear Design Competition Starts

Under the current global economic downturn Children's Wear Design What is the special significance of the competition? What kind of theme will this contest explain? What is the development status of the children's clothing industry in Zhili town as the sponsor of the contest? What will be the children's clothing design competition to bring to the weaving shop? This reporter interviewed Fei Xuemei, deputy secretary of the Zhili town Party committee.

"Innovation and design have always been one of the bottlenecks in the development of the garment industry. It is not difficult to find that the root cause of this problem is that many enterprises only focus on short-term interests, and design innovation is generally lacking. The lack of children's clothing design is a short board for the development of children's clothing industry. It is against this background that the first China children's clothing design competition came into being. This year's competition is aimed at mining and cultivating new designers for children's clothing, injecting new vitality into children's clothing industry, and promoting the transformation and upgrading of children's clothing industry. At the same time, taking this contest as an opportunity, we will strive to gradually improve the design level and innovation ability of children's wear industry in China. Fei Xuemei said.

Fei Xuemei introduced that the theme of this competition is "children's dream". It is simple and full of connotations: the world in the eyes of children is an endless dream, colorful and full of music, filled with children's small and happy atrium. The world in children's eyes is also a mystery, and many unknown and wonderful with their growth. In the many yearnings and exclamation of innocence, "Zhili" will create a dream place for children. Children's wear designers, designers, designers and students. Fashion design Fans can sign up for this design contest, with a deadline of March 10, 2013. It is required that the entries are in line with the theme of the competition, 5 sets of each series (unlimited boys and girls). The age of the works is designed to be 6~8 years old. It has distinct characteristics of the times and culture, and is of complete design, fine production and complete matching of accessories. The competition jury will be made up of top fashion designers, industry experts and scholars in China. The final and awards evening will be held in Zhili Town, Huzhou, Zhejiang Province in mid and late 2013 5. At that time, a gold prize will be awarded to the competition, with a bonus of 100 thousand yuan, a silver award of two yuan, a bonus of 50 thousand yuan, a bronze award of three yuan and a bonus of 30 thousand yuan. Another one is the craft quality award, the other is the Excellence Award nineteen, and the network popularity award is three.

Fei Xuemei said that as the sponsor of the contest - Zhili Town People's government, the intention of participating in this competition is very clear: first, the influence of the children's clothing industry in Zhili will be further expanded through the holding of the contest; two, by this platform, we should advocate the innovation concept of R & D design in the majority of children's clothing manufacturers, and introduce some excellent design teams and designers. The entire children's clothing industry in Zhili should take this opportunity to promote design innovation, improve product quality and market competitiveness, improve the added value of products, upgrade the industrial level, and speed up transformation and upgrading. At the same time, as the whole international economic situation continues to decline this year, and the export situation is becoming increasingly severe, the Central Committee has repeatedly proposed to expand domestic demand as the support point for economic growth. Combined with the reality of the domestic sales of Zhili children's clothing, we also need to promote the innovation and sustainable development of the industry through design innovation, and expand the children's clothing industry.

In the past two years, Garment industry Under the background of the overall development downturn, Zhili town children's clothing industry has maintained a steady growth. Fei Xuemei said that after 30 years of development, Zhili children's clothing industry has formed a complete and efficient industrial chain from children's clothing design, processing, surface accessories, computer embroidery, printing, children's clothing information, logistics and so on. At present, there are more than 12 thousand children's clothing production enterprises in Zhili Town, and a series of children's clothing enterprises such as China's ten children's wear brands such as Wang Tong Wang and other children's clothing enterprises. In 2011, they produced 880 million children's garments (sets) each year, with an annual sales volume of over 30 billion yuan, a domestic market share of over 33%, and a market coverage rate of 98% or more. It is the largest production and marketing base for children's clothing in China, and has greatly promoted the economic and social development of Zhili town. Moreover, the development of weaving children's clothing industry has formed the following characteristics: first, it has the most complete and efficient children's clothing industry chain and the largest children's clothing industrial cluster; two, the market positioning is mainly populace, covering the vast majority of one or two, three line cities and the vast rural areas, which is not only suitable for children's clothing style renovation, fast elimination, but also in line with China's current consumption situation. Three, the product model is complete, fashionable and can meet the needs of all kinds of consumer groups to the greatest extent. The four is that enterprises take individual and private as the main form of organization, production and operation is independent, market information is well-informed, decision-making is fast and flexible, enterprises can adjust products at any time according to market demand changes, keep up with the tide of market economy.

Fei Xuemei believes that the most important thing in holding the children's design competition is to promote the ideological change of the children's clothing enterprises in Zhili. Design is the soul of an industry. The development of weaving children's clothing has been a short board for many years. The competitiveness of products has always been based on good quality and low price. But this year, as the cost continues to rise, the profit space has been constantly compressed, and design and brand have become the bottleneck of the development of enterprises. The business owners are beginning to realize that to make bigger and stronger, design innovation must be carried out so that the products can be competitive and the added value can be increased. Zhili town has introduced the design studio led by professional designers. This year, it has provided more than 1500 samples, which has accumulated experience for weaving high quality and large scale original design center for children's wear. In addition, the contest will promote the regional brand of Zhili children's clothing very well, and build a communication platform between the vast number of designers and Zhili children's clothing enterprises, and guide the children's clothing in Zhili to diversified and personalized development.