The Age Of Footwear Fusion Has Arrived.

Shishi and its surrounding areas are the production base of the two major industries of Chinese footwear and clothing. Under the catalysis of the market, these two industries have accelerated the pace of mutual integration.

Recently, a leading clothing company of Shishi invested heavily in Jinjiang's famous brand shoe industry.

As a matter of fact, garment enterprises take into account the footwear industry, and shoe companies enter the garment industry, which has long been popular in Shishi and surrounding areas.

The phenomenon of fusion of shoes and clothing is very prominent in big brand enterprises.

In Shishi, many famous clothing brands, which had a high reputation, had their own shoes brand very long ago, but they always stayed on the subsidiary position for the matching role of clothing. The sales of leather shoes of clothing enterprises were far lower than that of brand clothing.

Jinjiang's brand sports shoes enterprises also have their own brand clothing, but they are all in recent years.

The difference is that Jinjiang shoes enterprises run their clothes as their main businesses. A shoe chief tells privately that clothing accounts for about 60%% of the total profits of shoes and clothing stores.

PU leather industry is well developed in Shishi and Jinjiang. The industry also provides shoe upper and garment leather for shoe industry and garment industry. PU industry is closely related to shoes industry and garment industry, and also accelerates the integration of the two industries.

Although in the two industry management, shoes and clothing are subordinate to two different industry management departments. Footwear belongs to light industry department management, clothing belongs to textile department management, and two major management departments such as Chu River and Han border.

The two industries often hold various industry conferences and forums, but it is difficult to get together.

In the era of international trade quotas, European and American countries adopted quota restriction measures for China's footwear and clothing imports, but only active and passive quotas.

After the quota restrictions were lifted, the European Union reopened trade barriers to China in the face of the influx of cheap and cheap footwear and clothing. Only the form was different, leather shoes were set up high anti-dumping duties and clothing quotas, and the United States launched quota management for clothing.

In the eyes of consumers, shoes and clothing are not separated, and many people's shoes are wardrobe under the wardrobe.

When you go out, are you thinking about the matching of shoes and clothing today?

When consumers buy clothing or leather shoes, they always consider the collocation between them.

There are hundreds of stores in the whole country, and shoes and clothing with the same style are put together, which is easy to arouse consumers' desire to buy.

The fusion of shoes and clothing industry is still achieved through the OEM production of shoe factories and garment factories.