What Economy Did The Exhibition Drive?

< p > < strong > model, literature and art, advertising industry < /strong > /p >

< p > no matter kitchen and bathroom exhibition or < a href= "http://www.91se91.com/news/index_z.asp" > World Expo < /a >, we can see tall and beautiful models, singing and dancing artists.

Take the bathroom show, to use beauty to attract eyeballs has become a must kill skill.

There are star beauties coming to the scene, such as Michele Lee and Guo Jingjing, even if they can't come to the scene, they will spray their huge advertising posters, such as Lin Chiling, Fan Bingbing, Chen Hao and so on.

The sexy models are everywhere, as long as there is a little space for activities.

In the 150 thousand square meter exhibition hall, "except for the grand booth, high music can no longer attract the attention of the public. It will introduce beauty, swimsuits, painted beauties, playing the violin, or bathing, or dancing, magic.

However, the purpose of the exhibition is ignored. The purpose of the exhibition is to find valuable products, and the purpose of the exhibition is to communicate with the producers outside the beauties.

An industry people sigh so much.

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No more than P, it goes without saying that, like the increasingly popular promotional campaign, many brands do not want to make price promotions (because they only earn fame and money, many of them are losing money).

But when the pawnshop is on sale, when you do not have a big door, you can't do it. If you don't do it, it means the loss of market share, because the market capacity is limited, so it's so big.

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"P": the situation is forced.

To change this scene, it is useless to rely on the efforts of the one or two enterprises, and it is up to the industry to reach a consensus.

"Impetuous market, impetuous consumer psychology, spawned impetuous enterprises, truly calm down to develop new products with creative thinking, and communication between enterprises and consumption on real products, rather than advertising bombing and product imitation, this will be the next thing that Chinese sanitary enterprises need to think calmly."

The person gave a heavy suggestion.

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< p > as for the advertising industry, we have a personal feeling. Advertising is always increasing rapidly in every trade exhibition, especially in the two quarter of spring and autumn.

On this bathroom exhibition, the special issue of the sponsor can also sell money, which in itself proves its charm.

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< p > < strong > accommodation catering shopping < /strong > < /p >

< p > every time the exhibition is held, booking rooms is a headache. The price is soaring.

There are many temporary reservations in the bathroom show.

On the last day of our stay, the house price was nearly three times as high as before.

The so-called "Hotel" near the Expo site is expensive, but it doesn't necessarily live for you if you want to live.

In fact, there is no room to live in. It's not bad to rent a few sleeping bags and see the stars in Shanghai.

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< p > > according to < a href= "http://www.91se91.com/news/index_p.asp" > International Finance Corporation < /a > calculates that even if 70 million of the visitors account for 30% of the local population, the number of outbound passengers will also be close to 49 million.

Based on the consumption of 760 yuan per person per day in Shanghai golden week, the average number of visitors to the Expo 3 days is 111 billion 700 million yuan.

This is equivalent to the 1/4 of Shanghai's total retail sales of consumer goods in 2008.

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< p > Shenyin Wanguo also said in its report that Expo passenger flow will directly pull Shanghai retail.

If per person stays for 3 days, it is estimated that Shanghai's new consumption capacity will exceed 250 billion yuan, of which consumption and consumption of food and beverage are expected to reach 52 billion 500 million yuan and 63 billion yuan respectively.

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< p > reminds us of the story of foreign gold who did not scour but earned money by selling water to gold diggers.

It is said that the snack stalls around the Expo are booming, and a lot of peddlers in the park have sold a dozen yuan to a small stool (selling to people who have the will to queue up for entering the hall). They have made a lot of money. There are many business opportunities everywhere. After I closed the Expo, I saw a lot of people sitting on the ground waiting outside. (I later learned that they were queuing up all night to wait for tickets to see Korean stars).

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< p > < strong > brand economy: business opportunities in the post Expo stage < /strong > < /p >

"P", like the brand of kitchen and bathroom exhibition, is more prominent for more enterprises participating in the Expo, such as partners and sponsors.

What they pursue is the follow-up pull of the exhibition to the brand.

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< p > Vanke, Coca-Cola, Yili and so on.

Hu Gang, deputy general manager of new electric vehicle, designated electric vehicle supplier in World Expo, said that the Expo factor is expected to bring 10% to 20% sales growth this year, and as the highlight of the company's brand strategy, it is expected that the Expo will bring important business opportunities to the new day.

Jin Qi, curator of SAIC general enterprise pavilion, said: "the more grim the automobile industry is, the more valuable the car hall in World Expo, Shanghai is.

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< p > look at the ceramic industry, it seems that the marketing is weaker. On the one hand, the strength is not enough. On the other hand, it is not fully aware that the brand effect of the Expo is also one of the factors. Many people feel that they have little to do with themselves.

There are many ceramic elements in the Expo. Many pavilions also use Chinese ceramics. But if we don't deliberately dig deep, enterprises will actively introduce themselves, I'm afraid no one will remember them, because at the scene, the park can't see any brand mark about them.

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