Clothing Sales Growth Rate Of Ten Years, The Lowest Inventory Of Enterprises Headache

< p > > a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > industry is experiencing the most difficult moment, the haze of high inventory lingers.

< /p >

< p > the latest statistics of the China National Business Information Center show that in 2012, the sales volume of clothing for hundreds of major retail enterprises increased by 2% over the same period last year, and the growth rate slowed down 2.9 percentage points over the same period last year, the lowest growth rate in nearly ten years.

< /p >

< p > > a href= "http://www.91se91.com/" target= "_blank" > textile < /a > clothing industry expert Wang Qian's judgement is that for enterprises, the adjustment in 2013 is still the inventory problem, and the inventory problem depends on consumption, including domestic sales and exports, which is related to the economic situation at home and abroad.

< /p >

< p > Semir < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > (002563.SZ) net profit decreased by 38%, and American bond (002269.SZ) net profit decreased by 29%.

Publicly available data show that 40% of garment companies listed on the 2012 results have declined significantly.

< /p >

< p > "last year, industry losses were serious, terminal market sales were not good, exports and domestic sales were not two aspects, domestic sales growth slowed down, export sales were negative growth.

The number of domestic sales increased by 2% over the same period last year, while the previous growth rate has reached two digits. Exports are even more sluggish, and the volume growth of garment exports has dropped by 5%.

Wang Qian said to the first financial daily.

< /p >

< p > at present, clothing enterprises are generally faced with high cost of raw materials and rising labor costs.

The state starts the cotton purchase and storage to form a "bottom effect" effect on cotton prices, leading to the inversion of domestic and foreign cotton prices, and due to quota restrictions, many enterprises can not purchase cheap cotton internationally.

The huge cost of cotton making has greatly affected the international competitiveness of China's cotton textiles. India, Vietnam and other countries have taken advantage of the advantages of China's cotton yarn and seized a lot of market share.

In addition, the textile and garment industry is a labor-intensive industry. China's artificial wage increase has surpassed productivity growth, and the rate of increase is accelerating, which has also increased the burden on enterprises.

< /p >

< p > low demand and high inventory are another common problem.

Data show that the first half of 2012, including Anta, XTEP, and so on, the 42 listed a href= "http://www.91se91.com/news/index_c.asp" > clothing and textile enterprises < /a > inventory amounted to 48 billion 300 million yuan.

Until the end of last year, Lining also repurchased channel inventory by countervying accounts receivable.

< /p >

< p > last year, the worst headache of clothing industry has been reflected in financial data.

< /p >

"P" has just released its annual report. After 2 billion years of inventory war, the stock price is still up to about $11.17%. Similarly, Anta sports, the best local sports brand, has increased its stock growth by 11.17% last year.

Zhang Tao, vice president of Anta, told reporters that in controlling inventory, Anta changed part of the ordering system to a distribution system in order to pform the buying order of dealer orders into a flexible way of selling how much it produced.

In order to reduce the potential stock and discount rate on retail channels, Anta is also actively controlling the number of orders.

The latest order for the third quarter of 2013, the amount of Anta orders fell by 10%~20%. In addition, Anta also cleared inventory through sharing the pressure of distributors.

< /p >

< p > even clothing electricity providers can not bypass the problem of inventory.

In 2012, all customers cleaned up their stock through constant price cuts.

In 2013, fan said he would walk on two legs.

This is the latest two supply chain put forward by founder Chen: one is low cost and large scale supply chain which is mainly based on basic clothing production, the other is fast reaction supply chain, which is mainly composed of a variety of small and fast fashion styles.

< /p >

Ma Gang, a clothing commentator, told reporters that under the pressure of capital market, some clothing brands simply pursued the speed, and the shop opening and production speed were greatly improved. However, the flat effect of their single store declined, resulting in an increase in P.

In addition, the logistics management level and information management level of some enterprises are not perfect enough, and the market reaction rate is slow.

< /p >

< p > "if 2012 is the inventory year of the clothing industry, 2013 will be the adjustment year for the enterprises. This year, many small businesses will be eliminated."

Ma Gang said.

< /p >

< p > "whether the market can really get better this year depends on the terminal market."

Wang Qianjin said that the downturn in the clothing industry generally appeared in the first half of the year. From the data of the first two months of this year, the export market has recovered and recovered, but the domestic market is still recovering.

The overall situation in 2013 should be basically similar to that in 2012.

Our judgement on 2013 is the slow recovery stage after the trough.

< /p >