How Will The Women'S Wear Industry Develop In 2013?

< p > with the interest of e-commerce, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the industry has entered a period of great change.

Whether it is the convergence of clothing brands or the price rise of raw materials, for the whole industry, the market is becoming weaker and weaker, and the development of brand is becoming more and more difficult.

However, in the whole world, women wear "a target=" _blank "href=" http://www.91se91.com/ > dress less than /a. However, no matter how the tide of electronic commerce is surging, it is hard to shake the market structure of high-end women's clothing.

From the nature of women's clothing, women's clothing is more practical and practical.

Because design is the soul of women's clothing, only by wearing contrast can we really adapt to this dress. This is exactly what online shopping can not give.

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< p > detailed analysis of the 2013 women's clothing market environment, we can find the following points: the market is becoming more and more detailed, user experience is becoming more and more important, sales terminal is clustered, production and inventory pressure is increasing.

Next, I will elaborate on the fashion trend of women's wear market in 2013.

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< p > < strong > the refinement of the market < /strong > < /p >

< p > the women's wear market will be further refined in 2013. Whether it is a single product, female a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > accessories, clothing, it is suitable for all age groups and the brand tier of various consumer systems. It has further refined the pattern of women's wear market and made professional more and more professional.

In this case, the major brands have increased the promotion of sub brands. For example, the women's clothing has strengthened the sub brands: the opening of the shop; the Star City International has also established a brand new young fashion brand, NO.19, outside the ECA high-end women's wear.

By establishing the sub brand form and increasing the depth and breadth of the brand, the major brands will be the inevitable trend of the development of women's clothing brand in the future.

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< p > in such a trend, joining the women's clothing brand to do distribution requires a deeper consideration.

Compared with the past, the current women's clothing market needs more franchisees to have a deeper industry awareness, and also needs franchisees to have a deeper understanding of the consumers in the joining area, so as to choose the right franchised brands.

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< p > < strong > user experience < /strong > /p >

< p > as the killer of resisting online shopping, user experience is the exclusive skill of high-grade clothing, especially women's clothing industry.

Therefore, to do well user experience is the best way to resist the deterioration of the market environment.

User experience is generally reflected in three aspects: the first is the integrity of product lines and the speed of updating products; the second is the decoration and layout of storefront, the third is the service quality of terminal stores and the professional level of salesmen.

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The combination of these three aspects is related to the product and terminal image of a p brand.

To put it simply, a good brand must have good terminal services besides good products.

Good products are related to the fashion, price and quality of clothing, which belongs to the scope of Brand Company control.

Good terminal services relate to terminal shop decoration, salesperson's quality, display, store location and so on.

In 2013, the trend of women's clothing has evolved from the stage of competition products to the store image of the terminal stores and the service quality of the shop assistants.

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"P > all we can see very intuitively, more and more women's clothing brands have opened straight shops and flagship stores.

Compared to franchise stores, Brand Company self built shops, though seriously occupied by funds, can make Brand Company better manage the shops and maintain the image of terminal stores more easily.

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< p > < strong > Sales clustered < /strong > /p >

Less than P, Brand Company will join the competition of terminal sales, leading to the deterioration of the environment of terminal franchisees.

Under the two party conflict, a better solution is to sell clusters.

The phenomenon of clustering is reflected in the following aspects: regional agents gradually monopolize the terminal of a brand in the region, Brand Company increases the intensity of recycling terminal stores, and the shops in prosperous commercial areas are more and more intensive.

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< p > for terminal franchisees, many stores have more advantages than single stores.

The monopoly of a single regional franchisee is definitely what the franchisees most want to see.

If franchisees want to monopolize the distribution of a region, besides having to have strong financial strength, they must have strong terminal management capabilities, and these two must be attached to Brand Company.

In accordance with such a human route, the competition among terminal franchisees is becoming more and more intense.

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< p > < strong > production and inventory pressure < /strong > /p >

< p > with the changes of domestic environment, the production and experience cost of the overall women's clothing market is also increasing in 2013, which makes the sales pressure of terminal increase, and Brand Company has joined the road of raising prices.

In addition, the sharp increase of the market makes the pressure of inventory of the brands become bigger and bigger.

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< p > reasonable inventory can promote sales, but too much backlog will occupy valuable funds.

Inventory is not only a nightmare for franchisees, but also a horror for those who implement the policy of return policy.

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"P" has caused some Brand Company to reduce or even cancel the replacement, and the pressure of inventory has also made some unauthorized management stocks, which is a vicious circle for the franchisees who are not strict in financial management.

In 2013, it was a year to go inventory. Some high-end brands who never insisted on discounts, secretly started the "discount shop" which was known as "the discount shop", and became more involved in the network.

For example, the first sales of women's clothing in Shanghai, a well-known women's clothing and so on, in the past two years have used such a routine.

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< p > overall, the women's clothing market in 2013 is still uplink, and it also contains vast business opportunities. But this needs more and more professional people, and the more and more professional heart is needed.

This requires every practitioner to keep pace with the market at any time so that he will not be abandoned by the market.

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