BELLE Agent Shoes Brand BATA'S "Micro Film Marketing"

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201303/11/20130311014617_sj.JPG "/" < < > >

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< p > < strong > Chinese consumers < /strong > /p >

< p > < strong > fashionable degree increased < /strong > < /p >.

< p > reporter: Why did BATA choose the marketing way of micro film? < /p >

< p > Zeng: BATA, a hundred years old brand founded in Czech in 1894, has always taken comfort as the core concept of the brand.

As a centennial enterprise, we have already passed the stage of simply promoting products.

With the improvement of people's living standard, the comfort of dressing is no longer the only goal pursued by people. People begin to pay attention to fashion and pay attention to their individuality.

BATA has also made adjustments according to the requirements of the market. In pursuit of comfort, it also pays attention to adding more fashion elements to the design and technology of < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, so as to meet the needs of urban professionals for comfort, body and beauty.

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< p > reporter: what are the changes of Chinese consumers in recent years? < /p >

P: Zeng: over the years, Chinese consumers have been more and more inclined to the design style of Italy and Europe, while BATA's main European product line is very popular among consumers.

It is imperative for BATA to create comfortable fashion shoes.

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< p > < strong > > a href= "http://www.91se91.com/news/index_x.asp" > men's shoes < /a > consumption < /strong > /p >

< p > < strong > pay attention to comfort and dignity < /strong > < /p >.

< p > reporter: what important strategies will there be in China besides micro film launching new marketing? < /p >

< p > Zeng: beginning to pay attention to male consumers is an important product line adjustment made by BATA.

Compared with fashion sense, many male consumers pay more attention to comfort, which is the advantage of BATA.

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< p > reporter: what adjustments have been made to the market in response to market changes? < /p >

< p > Zeng: there are some new changes in the autumn and winter new products this year, raising the sense of fashion and expanding the product line of men's shoes.

BATA men's shoes are very suitable for Chinese dress habits, not only feel very comfortable, well dressed, and cost-effective.

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< p > reporter: has BATA considered taking part in online shopping? < /p >

P > Zeng: online shopping will become the trend of the future. In some foreign countries, we have begun to do the shopping online.

Due to the experience of trying to wear comfort, the online shopping development in China will be somewhat slower now, but it is being planned and will be seen in the near future.

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< p > < strong > Company background < /strong > /p >

< p > BATA was born in Czech in 1894. It is the largest group in the world with a global integrated footwear retail chain.

BATA group has launched at least 35 thousand products worldwide every year and has 5000 self operated retail outlets in more than 50 countries worldwide.

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< p > < strong > men's shoes world < /strong > < /p >

< p > < strong > UGG, three-dimensional marketing promotion of men's shoes < /strong > /p >

P UGG Australia launched the first commercial and comprehensive media marketing campaign to promote its men's shoes series.

The event is divided into four parts, including Tom Brady and Mos Bef's music, ESPN channel "Monday Night Football night" and so on. These letters cover TV, digital network and outdoor media, which perfectly display the brand series of men's shoes and their jacket, a target= "_blank" href= "http:// www.91se91.com/" > costumes, and accessories.

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< p > LACOSTE autumn winter men's shoes are "urban wind" < /p >.

< p > LACOSTE men's sports shoes are inspired by this season's "urban amusement park".

Bring the city to your feet and pform it into a metropolis style shoe around the world.

The rich autumn colors, such as rusty red and dark brown, define the rich colors of the city.

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< p > Ferragamo men's shoes and waistband "special custom" < /p >

< p > Ferragamo (Salvatore Ferragamo) has launched a new "special custom series SPECIAL EDITION", including the hand made brand new Tramezza men's shoes series and the limited amount of classic Gancino logo belt series.

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< p > Dr. Martens men's shoes shop broken flowers < /p >

The 2012 spring and summer men's shoes released by < p > Dr. Martens put small pieces of flowers on Martin boots.

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