Brazil: The Future Market Of Chinese Textile Enterprises

< p > for China's "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "a target=" _blank "href=" target= "> clothing enterprises, how to develop the Brazil market in a highly effective and low risk way? Which combination mode can better introduce Chinese products to Brazil consumers? Xiaobian will interpret the investment opportunities and challenges of Brazil sporting goods and outdoor market from various aspects such as market profile, investment advantages and disadvantages, retail terminal and enterprise concerns, so as to bring readers comprehensive and objective investment information.

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< p > Brazil has a total population of 193 million.

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< p > land area ranks fifth in the world.

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< p > 2011 GDP amounted to 24746 billion US dollars and became the sixth largest economy in the world.

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< p > the number of people taking part in outdoor sports is up to 9 million, accounting for 4.5% of the total population.

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< p > 2011, the scale of sports and outdoor goods retail market reached US $13 billion, of which 35% of garment sales were sold.

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< p > < strong > favorable condition < /strong > < /p >

< p > high economic growth, consumption rising, market opportunities, < /p >

< p > the national economy has maintained steady growth: in the past 10 years, the growth rate of GDP in Brazil has generally been relatively fast. Only in 2009 was negative growth, while other years maintained a positive growth.

GDP grew by 7.5% in 2010 compared with 2.7% in 2011, compared with GDP in 2011.

From the regional perspective, Eastern Brazil has the largest contribution to GDP.

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< p > the minimum wage level rose rapidly: from 91 euros in 2003 to 236 euros in 2012, the minimum wage in 2012 increased by 14% over the same period last year.

In 2012, the per capita wage reached 627 euros.

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< p > the middle and high income groups continue to grow: in 2009, the proportion of the middle and high income groups accounted for 61.1%, which was significantly higher than that of 45.1% in 2003.

It is estimated that the proportion of middle and high income groups in Brazil will reach 72% in 2014.

The proportion of low income and poor population will continue to decrease.

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< p > sporting goods consumption is rising: according to the NPD report of global consumer survey company, Brazil was the seventh largest sporting goods consumer market in the world in 2006. By 2011, it was among the fourth largest sporting goods consumer market in the world (based on the consumption statistics of sports a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > sportswear, sports equipment and bicycles).

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< p > < strong > restrictive factors < /strong > /p >

< p > restricted imports, high taxes, trade barriers, < /p >

< p > infrastructure is relatively backward: Brazil expressway is 1 million 600 thousand kilometers long, and the total railway is 28 thousand kilometers long.

Logistics is a relatively weak link in Brazil. Transportation easily leads to delay, which leads to an increase in costs.

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< p > to alleviate this situation, the government is investing more in infrastructure. It is estimated that 124 billion of Lille will be built to build railways and highways.

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< p > import duty is higher: the import tariff of sporting goods in Brazil is about 20%~35%, and the tax rate of different commodities is different.

Compared with exports to the United States, the single product sales price in Brazil retail stores may be two times the sales in the US market.

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< p > levy anti-dumping duty: in March 2010, < a href= "http://sjfzxm.com/news/index_p.asp" > Brazil < /a > imposed anti-dumping duties on shoes imported from China.

That is, in addition to the general import tax, the anti-dumping duty of another US $13.85 is required for each pair.

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< p > the retail market has higher operating costs: the rental and public relations costs in Brazil are relatively high.

St Paul is the most expensive city in Brazil's retail market.

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< p > < strong > /strong > strong > high performance product < /strong > strong > is knocking brick > /strong > /p >

< p > when it comes to Brazil, people will think of beaches, football teams and carnival.

Of course, the hot spots of Brazil sports and outdoor products market are not limited to this.

The football World Cup, which will be held in Brazil in 2014 and the Olympic Games held in Rio De Janeiro in 2016, will boost the movement of Brazil.

At that time, Brazil will become the focus of the global outdoor consumer market.

As a result, more and more famous international sports and outdoor brands began to seize the Brazil market.

In addition to the growth space hidden in the retail terminal, the demand for functional fabrics and clothing by local sports brands will increase, which may bring new export growth points for Chinese textile and garment enterprises.

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< p > < strong > people are keen on outdoor sports < /strong > /p >

< p > "Brazilians like to buy sporting goods.

It is foreseeable that the 2014 World Cup and the 2016 Olympic Games will make the market more prosperous.

AdventureSportsFair, a representative of the Latin American outdoor sports exhibition, said MarinaFranco.

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P is a relatively young market compared to the European sporting and outdoor goods market. Brazil is a relatively young market.

There, people's enthusiasm for sports is high. Our favorite sports include beach volleyball, surfing and martial arts, besides the football we can think of.

Therefore, the sporting goods market in Brazil is driven by lifestyle and tends to be functional.

"Brazil does not have very high mountains, the air temperature is above 20 degrees all the year round.

And because the coastline is relatively long, people usually go to the beach instead of climbing when they are having fun.

MarinaFranco said.

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(P) Brazilians' enthusiasm for outdoor sports is rising. Meanwhile, the rise of the middle class and the improvement of consumption level also bring more potential opportunities to the market.

According to statistics, in 2011, the sporting goods retail market in Brazil reached 7 billion (sports products) ~130 billion (a wider range of outdoor products).

Over the past 5 years, the annual growth rate of sports products and outdoor products market has reached 5% and 10% respectively.

In the widely defined outdoor retail market, 55%~60% sells shoes, 30%~35% is garments, and 5%~15% is sports equipment.

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