Domestic And Foreign Market Demand Is Sluggish, China'S Clothing Industry Gross Profit Reduction

< p > clothing enterprises are still consuming inventory, and the upstream textile enterprises are also struggling.

China's a href= "http://www.91se91.com/news/index_p.asp" > dress < /a > Limited by Share Ltd (hereinafter referred to as Chinese clothing) reported a loss in 2012.

The latest news is that the listed company will face restructuring and then start selling chemical fertilizer.

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< p > < strong > loss < /strong > < /p >

< p > there are many reasons for the loss of Chinese clothing.

The most common explanation is relatively old-fashioned: the domestic and international market demand is sluggish, and the reduction in orders leads to a decrease in revenue. In addition, there are also reasons for cost and exchange rate.

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< p > in the textile industry, more and more professionals use "unclear" to describe the embarrassment of Chinese clothing.

"Chinese clothing had a short profit in 2011, but last year, the whole industry was in serious decline. Since its establishment in 1999, the company has been in constant trouble, listing and financing, and equity conversion, although its industry in a href=" http://www.91se91.com/news/index_c.asp "> textile > /a" has many industries, but its market strategy is also changing.

Zhu Qinghua, a light industry researcher at CIC, told reporters.

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< p > China clothing 2012 annual report shows that the company's operating income is 1 billion 565 million yuan, down 11.82% from the same period last year. Net profit attributable to shareholders of listed companies is 44 million 174 thousand and 800 yuan, down 1608.32% from the same period last year.

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The loss of < p > four thousand yuan has made Chinese clothing a "leader" in the same industry.

According to a statistical data, 10 of the 25 clothing listed companies that have disclosed their 2012 performance reports have fallen sharply.

And the loss of Chinese clothing is the biggest.

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< p > "the name of Chinese clothing is easy to mislead. This is not a single garment producing enterprise. It has made achievements in textile, printing and dyeing, but it is also a resource on a chain. For example, the printing and dyeing industry has also been hit hard in 2012. Some large a href=" http://www.91se91.com/news/index_f.asp "> printing and dyeing > /a > enterprises in Jiangsu and Zhejiang provinces have tightened their belts for the winter.

Zhu Qinghua analysis.

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< p > in fact, this enterprise has shown an "old" trend in the past years' development.

Even in 2011, at the end of the year, the sale of a clothing company was described as "insufficient profit and possible loss".

But at that time, Chinese clothing responded to the media: "some of the less profitable companies will be auctioned off."

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< p > however, a year later, when the prediction of "possible loss" came true, most of the Chinese clothing's "not very profitable" businesses were concentrated in printing, dyeing, textile and related export fields.

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< p > "the reason for not making money is because of the aging of thinking."

An unnamed Sales Department of the company told the new financial reporter at the middle level, "although Chinese clothing has been listed in 1999, the old enterprise is obviously lagging behind in terms of sales channel layout or brand establishment. The previous company has held many large exhibitions in foreign development, which has a certain influence, but after all, it did not rely on this momentum to establish a perfect brand."

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< p > the same voice also appeared in the downstream of Chinese clothing company. Wang Binglian, a purchasing manager of a garment manufacturing enterprise in Foshan, Guangdong, told the new financial reporter: "as a downstream business of Chinese clothing, the company has a good reputation, but its obvious marketing power is weak. In recent years, clothing companies have been building a brand name channel, but Chinese clothing seems to be very small, and in the whole it is still conservative."

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< p > however, the next move of the company has made all pessimistic people feel that their pformation is "unthinkable".

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< p > < strong > selling chemical fertilizer < /strong > < /p >

< p > "it may be that China has seen the good progress of the agricultural policy in recent years, and Chinese clothing has just started such a pformation."

Zhu Qinghua analysis, but he also said, "clothing enterprises pformation of chemical industry, before it is not."

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< p > recently, although the Chinese clothing announced the pre loss announcement in 2012, the announcement of the restructuring plan still kept its trading limit for three consecutive days.

Analysts say, "restructuring is always good for investors, but there is still a lot of uncertainty for a clothing company to enter the fertilizer field."

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"P >" business performance downturn is normal, some ways, such as access to real estate, new energy, and even catering industry are not fresh, but such a huge change is still in the minority, and the price of fertilizer is easily affected by upstream raw materials, import and export and agricultural policies.

But since the suspension of Chinese clothing in December 10, 2012, the company has been planning a major asset restructuring.

At present, it is not clear what the initial idea of the paction is, but the industry generally does not look good.

Zhu Qinghua said.

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< p > according to the restructuring plan, Chinese clothing intends to make an equal replacement of 100% of the total assets and liabilities of Xinyang Feng fertilizer jointly owned by 45 natural persons, such as Yang Feng shares and Yang Caixue.

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< p > however, it is obvious that through restructuring, Xinyang Feng Fu owners' business will take the whole listing of Chinese clothing backdoor.

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In fact, in fact, in 2012, our net profit was the lowest for three years in a row, and the company was under high pressure because of the growing confidence of investors.

Before the suspension in December 10th, Chinese clothing had already spent time reorganizing and negotiating, and Xinyang Feng fertilizer also had mining in addition to fertilizer production. This business may also be one of the reasons why the company's top executives value this restructuring.

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< p > "do not understand, really do not understand."

Wang Chaoxiong, general manager of an import and export company in Ningbo, who has been immersed in foreign trade for more than 20 years, told the new financial reporter.

He believes that although Chinese clothing has not improved in performance, but because of its annual exhibitions abroad and the vice director unit of the China clothing association, it should not be so abruptly changed. "Even if a company expects to backdoor listing, it should be a company in the same industry."

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< p > "in fact, the foreign trade business of Chinese clothing is fairly good, but in recent years, the overall business of garment companies has gone down. It is also necessary to spend some time on the stock market. It is a self help mode though it is not understood."

Wang Dingying also believes that under the current circumstances, clothing companies can barely survive and have been tired and "panting". More clothing companies are seeking pformation. "In particular, listed companies, because they have no confidence in the future market, will rush to pform to other industries. However, there are some pitions in the right way, but some pformation of interests will inevitably destroy an enterprise."

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