Big Names At Home And Abroad Coincide With The Sword.

< p > in recent years, due to the impact of the financial crisis, the domestic and foreign "a href=" http://www.91se91.com/news/index_s.asp "clothing market < /a" demand has dropped sharply, so far, it has not yet fully recovered, and the profits of the major brand clothing have declined one after another, while the children's clothing is on the contrary, and the development momentum is good.

According to statistics, some international brands, such as Nike, Adidas, Dior, baby, ARMANI and so on, have extended their tentacles to children's clothing and have strong interest in the domestic market.

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At the same time, at the same time, when the famous brands in China started to brand recognition, many foreign a href= http://www.91se91.com/news/index_c.asp, children's wear brand /a, began to gradually increase the development and excavation in the domestic market. P

According to the insiders, the entry threshold of children's wear industry is relatively low, and the number of competitors is increasing. It is predicted that there will be more intense competition in the children's wear market this year.

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< p > "children's wear market has been chaotic enough. Now the famous foreign adult clothing brands have entered the field of" a href= "http://www.91se91.com/news/index_f.asp" children's wear "/a, and this year we all want to open up the domestic market, which will cause some impact on us.

Li Dafeng, general manager of Dongguan beetle House Children's Clothing Co., Ltd.

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< p > reporter also learned that under the influence of many factors, the famous brands such as Taiping bird, GXG, Lining and other original adult clothing brands have successively joined the children's clothing market.

Moreover, Lining group has announced that it will enter the field of children's clothing in a high profile, and released the development plan of Lining's children's clothing in the next 5 to 10 years. "Lining kids" will become the key direction of the company group's development.

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< p > the industry view shows that children's clothing development space is much larger than that of adult clothing.

Because in China, 380 million of the 0-16 year old consumers account for 1/4 of the total population of the country. This huge amount has become a necessary prerequisite for the rapid development of children's wear industry in China.

Through the statistics of the key large-scale retail enterprises in China, the sales volume of children's clothing in China has increased by 26.8%, 16.4% and 31.7% over the previous year, and will increase at this rate in the next few years. Moreover, the domestic market of children's clothing is roughly the same as that of domestic and foreign brands, which account for half of the domestic market.

Although there are children's clothing brands which are well performing in the one or two or three or four markets, there are also children's wear brands in different districts, but the brand concentration of children's clothing is not high. Moreover, due to the intensified competition in the middle and upper class children's clothing market, and with the increase of domestic consumption level and the change of the consumption concept of children's articles, not only the further market segmentation of children's wear brands has begun, but also many infant and young children's clothing brands will enter. At the same time, the brand of children's wear brands may come into being, and the high-end or even luxurious children's wear brands will also come into being.

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Sun Chao, deputy general manager of Daying garment wholesale Co., Ltd., told reporters that although the professional market of big Ying children's clothing market did not start for a long time, but from the increasing rental rate and business performance, the children's wear market is becoming more and more popular. P

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< p > Dongguan beetle House Children's Clothing Co., Ltd. is a children's clothing featuring original ecology and environmental protection, featuring the form of collage. It has been very detailed in the market of children's wear.

The reporter understands that the children's clothing products of the company are one hundred percent of the domestic market, and the famous adult clothing brands at home and abroad are developing the children's clothing industry, and the domestic market will inevitably bring about a great impact on the local children's wear industry.

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< p > children's clothing is the last piece of cake in the clothing industry. With the coming of many adult clothing brands, the future children's clothing market and children's clothing competition will inevitably enter the stage of becoming more and more popular.

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