Textile And Garment Industry Welcomes Not So Warm "Spring"

After the "cold winter" of 2012, the spring of "a href=" http://www.91se91.com/news/index_z.asp "clothing > /a" is not so warm.

Reporters in Guangzhou, Shenzhen, Foshan and other areas of research and understanding, due to the sharp rise in raw material and labor costs, in the first quarter of 2013, clothing enterprises pick up the same time, and encountered the difficulty of profit compression.

< p > the industry believes that the uncertainty of the world economic situation this year is still large, and the overall situation will remain grim. But because of the relatively complete industrial chain and advanced technology level, the advantages of the apparel industry still exist in the international competition.

However, the new challenges are everywhere, and the strong supporting role of domestic sales has led to the Pearl River Delta garment industry stepping into the "big consumption" and "universal fashion" pattern of brand mix and match, cross-border development, and the value of "chain competition" in the future industry chain integration will further highlight.

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< p > < strong > order compression profit compression < /strong > < /p >

Since the second half of 2012, the international market has shrunk and the domestic market has slowed down. Many indicators of efficiency of garment enterprises have been declining. The industry is running in a tight and severe situation. P

But entering the fourth quarter, the overall prosperity of the industry has stabilized.

The prosperity index of the apparel industry shows that the sales volume of the clothing industry has improved since the fourth quarter of 2012, and the business efficiency of the industry has recovered at a low level.

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< p > reporter recently learned in the Pearl River Delta research that in the first quarter of 2013, the order situation of garment enterprises improved compared with the same period last year.

Lei Shengzu, chairman of Shenzhen Chuang Lun a href= "http://www.91se91.com/news/index_s.asp" > textile < /a > Co., Ltd. said that in 2013 1, February, the company's orders increased significantly, the sum of orders increased by 70% to 80% over the same period last year, and the percentage of orders increased slightly.

Foshan Biao Mei Garments Co., Ltd. is a foreign trade enterprise. In the international economic situation is still full of uncertainty, the first quarter of this year, the order growth rate reached 15%.

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< p > however, there are still worries behind orders.

While some enterprises are reflecting sales growth, profits are being compressed.

Lei Shengzu said that the amount of company orders has increased by about 70% over the past year, but the gross profit margin of the products is decreasing. Gross profit margin in 2010 was about 20%, down from 16% last year, and only 13% to 14% in the first two months of this year.

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< p > Foshan Biao Mei Garments Co., Ltd. also encountered the embarrassment of profit decline.

Yang Jianwu, chairman of the company, told reporters that last year, the international economic situation was complex and volatile, and the international market was hit.

But for mark Mei dress, the most important problem is not the decline in export volume, but the serious compression of export profits.

Its export value in 2011 was about 46000000 yuan, which reached about 85000000 yuan by 2012, but its profit dropped from 6.8% in 2011 to 3.8% in 2012.

"I hope this year's profits will go back to 10%."

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< p > < strong > wage doubling "laggered" < /strong > /p >

"P > sales growth, why profits continue to decline? Enterprises reflect that the sharp rise in raw material and labor costs has made them" miserable ".

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< p > "at present, the main cost of the textile industry comes from the cotton price. < a href=" http://sjfzxm.com/DESIGN/designer/index.asp "> cotton < /a > the storage price is now 19800 yuan / ton, which is 5000 yuan to 6000 yuan / ton higher than the average price abroad, and the current cotton price in the United States is only 13000 yuan / ton.

Such a high cotton price difference at home and abroad has caused tremendous pressure to many cotton brands in China.

The profits of middle and high-end enterprises have also been hit a lot.

Lei Shengzu told reporters.

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< p > in recent years, the continuous rise of human cost has also made enterprises stumble along.

Yang Jianwu told reporters that the cost of labor is almost two times that of the past.

In 2005, the average worker's salary was around 1500 yuan, but now the most basic is 2500-2800 yuan, the management level reaches 5000 yuan, and the skilled worker's base salary is 3000 yuan.

The recruitment company is a company that can accommodate 800 people. Actually, there are only 500 workers.

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< p > according to the research and calculation of the Chinese clothing (000902, bar stock) association, the average synthetic labor cost of the export processing enterprises accounts for about 25% of the enterprise's product cost.

The average labor cost rose by 15% in 2012, pushing the overall cost up by 3 percentage points. The average profit margin of small and medium enterprises processing export low-end products was 3%, and export orders almost had no profit.

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Besides P, the change of domestic economic environment and consumer mentality has also led to a decline in the effectiveness of garment enterprises to a certain extent.

In the domestic market, the overall economic growth rate has dropped, consumer confidence has dropped, while clothing prices are still at a high level, to a certain extent, to curb consumer spending.

In addition, brand inventories are high, so they have to digest their stocks through discounts. The frequent discount sale of shopping centres leads consumers to form a "discount purchase" mentality.

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< p > industry insiders pointed out that the endogenous driven development mode has not become the mainstream of the development of the garment industry. Most of the enterprises are still in the era of quantity winning and cost competition. The speed, development mode and innovation ability of technological progress can not adapt to the changes of the external environment. For garment enterprises, the construction of new advantages is imminent.

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< p > < strong > brand mix match chain competition < /strong > < /p >

< p > Li Kailuo, Dean of Guangdong Institute of fashion economics, pointed out that the development of the garment industry is facing unprecedented market pressures and challenges. But from the perspective of development rules and policies, China's domestic demand dividends are still optimistic, and the development trend of "big consumption and universal fashion" will bring important opportunities.

The traditional boundaries between men and women in brand clothing are being broken, and clothing companies even enter related industries such as jewelry, watches and hotels.

For example, a women's clothing brand opened a two thousand square meter Bookstore called "Fang Shu" in downtown Guangzhou. It is not only books but also aesthetics, taste and ideals, which is conducive to promoting the formation of brand values.

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< p > according to the latest research report of Guangdong clothing and apparel industry association, in 2013, the world economic situation will remain very severe in general, with many uncertainties, and international trade will maintain a certain growth and increase in volume.

At the same time, despite the increasing domestic labor costs and resource and environmental costs in recent years, the apparel industry has a complete industrial chain and advanced technology level, and its advantages in international competition still exist. It is estimated that the growth rate of garment exports in 2013 will not be lower than the growth rate of International trade in the same period.

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At the same time, the supporting role of domestic sales is still strong. < p >

Insisting on expanding domestic demand is still an important starting point for macroeconomic regulation and control policies. With the deepening of macroeconomic regulation and control, the domestic economy will maintain steady growth, and the income of urban and rural residents will continue to increase steadily, providing a fundamental impetus for the growth of domestic demand.

Domestic monetary policy has been relaxed and prices have steadily declined. These effects will further play a positive role in promoting domestic consumption growth, and the pulling effect on the garment industry will also gradually increase.

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< p > it is worth noting that for apparel enterprises, from product design to trend change and consumer demand, from brand management to cross boundary marketing and diversification system construction, from channel construction to shop form innovation, from information system construction to warehousing, logistics, procurement and quality control, from scale production to advanced customization and personalized service, competition is no longer a point to point competition, but a chain competition.

Li Kailuo believes that the establishment and strengthening of the competitive advantage can not be completed independently. It needs external cooperation and cooperation, not only the control of the local leading and key links, but also the integration and coordination of the chain.

Only by enhancing the ability of "chain competition" can garment enterprises improve their strength, toughness and risk tolerance.

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< p > in addition, the continuous increase of labor cost has promoted the upgrading of garment production technology and equipment. Replacing machine with machine and reducing the demand of industrial workers has become the development trend of garment manufacturing industry.

Channels, e-commerce market space can not be underestimated, regardless of quantity or amount, clothing and apparel products at this stage has become the largest online shopping.

The China Electronic Commerce Research Center predicts that the amount of clothing and apparel online shopping will reach 407 billion 610 million yuan in 2013.

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