Hot Discussion On Nuggets And Children's Shoes Market

Recently, the fever of high fever in China has opened up for the second child. I believe that even if the second child is not immediately opened, the second child from the official opening is also just around the corner. And the change of this policy will make an industry a golden nugget for many businesses in the future.

　　 Foreign high-end brand two or three line market will dig into treasure land

The second child policy is hot. In the coming baby boom, the market share of children's products has reached a new high.

According to industry experts, with the coming of the fourth peak of childbirth, the demand for children's clothing market will steadily increase. Starting in 2011, the next 10 years will be the peak of birth rate. It is estimated that the total number of children's clothing groups 0~16 years old will be about 400 million.

In 2010, the birth rate of Chinese newborns has already entered the peak period. If the 2013 second child policy is open, the new peak period is just around the corner. After 2000, China's infant industry increased by 30%, and the 400 million children under 16 now account for 1/4 of China's total population, and 27 million newborn babies are born every year. Before the opening of the second child policy, children in China shoes The market has a market scale of at least 38 billion yuan a year. Once the second child policy is opened, the overall scale of the domestic children's products market in 2014 will exceed 100 billion yuan.

　　 Children's shoes "high profit" and "large scale" become the last piece of cake in China's shoes and clothing market.

"A pair of baby's shoes will cost three hundred or four hundred yuan. Is it too expensive? Adults' shoes are just the same, but can children wear them for a few days? Is it worth it?" a parent who is shopping for sandals for the baby sighs and sighs.

"It's a little expensive, but the quality and design sense are quite different. Moreover, some parents are buying children's brands without considering the price. Long term international brand child shoe shop staff told reporters.

How big is the profit of children's clothing? It is understood that the compound annual growth rate of China's children's wear market is 22%, and it is expected to grow to 306 billion 100 million yuan in 2013. Obviously, higher profits and broader market space are also the key to attracting many foreign brands and domestic adult brands to march into the field of children's shoes.

Children's shoes market is a relatively special industry, and is also a potential industry. Compared with other children's products, children's shoes are small in cost and huge in profits, and children's growing feet are the source of money coming from businesses. Nowadays, people's living standard is getting higher and higher. Parents are spending more and more on their children's lives. Children's consumption presents obvious individualization and the tendency of buying initiative. In particular, the rise of "80 after" and "after 90" mothers, the new trend of consumption concept, willing to spend money for children, the market potential of children's shoes is increasing.

　　 Foreign high-end brands will become a gold nugget in the two or three line area.

Although there is competition in the children's wear market in the domestic footwear market in 2013, it is understood that so far, there are no national brands or leading brands such as men's wear and casual wear in the domestic children's footwear market. The brand concentration of children's shoes is still not high, which provides an opportunity for the shuffling of children's children's shoes in the domestic market in 2013, and it also means that the emergence of the "leader brand" of children's shoes industry will become possible.

At present, the domestic market for children's shoes and clothing is roughly the same as that of domestic and foreign brands, while only 50% of the market share of domestic manufacturers occupy 30% of the brand, and most of them are in the first and second tier cities. 70%, in the absence of brand, they are distributed in the vast three line cities and the rural market.

While foreign brands occupy 50% of the market share, almost all of them are concentrated in the first tier central cities, while the two or three tier cities are scarce.

Therefore, the author predicts that the market share of foreign high-end brands in China's two or three line region will be the largest and fastest nugget treasure place in China's children's footwear industry.

　　 Babu bean, the brand of international high-end shoes, rapidly develops the two or three line area of China.

Under such a huge business opportunity, as a foreign high-end brand of Babu beans children's shoes from the early development of only the first line of the central city line, began to fight the domestic two or three line area. With the early market position of Babu children's shoes in the first tier cities and the excellent blood quality of foreign high-end design brands, the strategic direction of the adjustment of Babu bean children's shoes is likely to become the "leader brand" of the Chinese children's shoes industry.

In China, the brand positioning of children's shoes and children's wear enterprises has undergone a relatively extensive and obscure process. At present, most of the children's shoes are concentrated in the middle and large children, but little for children or teenagers. With the increasing consumption level of the people, the fine differentiation of children's shoes market will be further expanded in 2013. Many brands will enter the country and the leading brands will be born. This is undoubtedly a foreign brand and also a good opportunity for the Babu bean children's shoes to enter the two or three line Market in China.

With the relative maturity of the domestic brand market, the choice of the mature brand has put forward new requirements objectively from the comprehensive strength of brand design, market segmentation, brand positioning, brand image, terminal operation and brand concept, and Babu bean shoes not only have advanced operation mode and strong design force, but also have a team running in China's regional market for many years. All this is doomed the Babu bean children's shoes in China's two or three line regional market than other competitors more heavy chips.

To sum up, children's shoes are undoubtedly another nugget and the last big cake in the Chinese shoes and clothing market. But the market rule of the ebb tide will expose its cruelty, and who will get a share in the end, the market will finally give the answer.