Anta'S Acquisition Of Global Sports Brand

< p > M & A has always been the focus of the capital market, and it is also an important theme of the integration of business resources.

< a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing, as one of the earliest and internationally competitive enterprises with the strongest international competitiveness and the most vigorous development in China, while the brand expanding and stabilizing the global market, the important techniques of launching the merger and reorganization resources have begun to flow. Of course, the footwear industry is the most advantageous traditional industry in Quanzhou, and Quanzhou entrepreneurs are not just spectators.

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< p > with the acquisition of Kenna by the seven wolves, Anta took the Philippines and nine Mu Wang to join hands with VIGANO.

A series of overseas mergers and acquisitions have been staged.

In recent years, Anta has spent 254 million of its acquisition of the global shoes and garments in Jinjiang, becoming the largest merger among Quanzhou enterprises.

In the industry view, this sends a signal: the shoe and clothing industry mergers and acquisitions tide hit.

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< p > of course, at present, the global economy is running at a low speed, the valuation of enterprises has shrunk, and the target of M & A is getting at hand, which makes the reorganization and merger of enterprises normalization.

For Quanzhou shoes and clothing and other highly internationalized industries, perhaps the best time to participate in globalization.

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< p > < strong > capital driven pulsation < /strong > < /p >

Less than P, Anta spent 254 million to buy the world. This is the largest acquisition of shoes and clothing industry in Quanzhou.

This sends a signal, < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > industrial merger and acquisition tide hits.

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< p > the once heated Quanzhou licensing movement is accelerating differentiation and integration.

Through the brutal market environment, survival of the fittest, mergers and acquisitions between brands or Baotuan heating will be inevitable.

Recently, with Anta sports's earnings report coming out, the largest acquisition of Quanzhou's industry has surfaced.

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< p > < strong > Anta 254 million acquisition global > /strong > /p >

< p > Anta sports acquisition of Quanzhou global footwear, the largest merger between Quanzhou enterprises, began in the second half of last year.

In February 25th, Anta sports released the 2012 financial report, disclosing the details of the acquisition of the global business: holding the Quanzhou globe in proportion to 55%, holding 100% full front (Fujian) shoes material Co., and Quanzhou East Light Industry Development Co., Ltd.

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< p > at present, the cash flow of Anta sports is about 151 million yuan at the total purchase price of 254 million yuan, of which about 136 million yuan has been paid.

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< p > Quanzhou globe was founded in 1988. Currently it has three supporting enterprises, namely, all fronts (Fujian) shoes material Co., Ltd., Quanzhou East Light Industry Development Co., Ltd. (Anta sports 100% Holdings) and Quanzhou hung exhibition Mould Manufacturing Co., Ltd., which is a group sports leisure shoe manufacturer.

According to relevant information, as an export oriented enterprise, Quanzhou gained the title of China's famous brand products and national export inspection exemption in 2005. In 2007, it was awarded the well-known trademark of the State Administration for Industry and commerce, and its products sell well in more than 30 countries, regions and all parts of the world.

The acquisition of these intangible assets, including patents and trademarks, was valued at 671 thousand yuan.

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Compared with P, Anta sports started a little late.

Founded in Jinjiang in 1994, the "star + advertising" model pioneered a way to expand its own brand.

In 2007, Anta went public in Hongkong to realize the gorgeous turn of the brand in the capital market.

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< p > many industry insiders say this is an interpretation of the different fate of independent brand and OEM.

In this case, Anta successfully staged a "coming from behind" scene, and began to extend to the whole industry chain.

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