Upgrading The Brand Strategy Of Shandong Textile Industry

< p > in 2012, the province's < a href= "http://www.91se91.com/news/ > > the textile industry < /a > annual meeting, Xia Zhilin, President of Shandong Textile Industry Association, made a" firm confidence, pragmatic innovation, and strive to create a new situation of sustainable and healthy development of the textile industry in the whole province ".

From the interpretation of the report, we can see that the textile industry of Shandong province maintained stable and healthy economic development in 2012, accelerated the adjustment of industrial structure, and enhanced the strength of a number of key enterprises and clusters, and the effect of implementing the famous brand strategy was obvious.

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< p > Xia Zhilin said that in 2012, facing the complex and severe economic situation at home and abroad, the textile industry of the whole province focused on scientific development and quickening the pformation of the economic development mode, highlighted the steady progress, accelerated structural adjustment, industrial upgrading and independent innovation, and overcome the unfavorable factors such as the market downturn, the rising cost, and the increase of cotton price difference at home and abroad, so as to maintain the steady and healthy development of the textile economy, and made hard won achievements.

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The figures in < p > are boring, but they can give a strong explanation of the development of the industry.

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In the P report, it was mentioned that in 2012, 4218 enterprises in Shandong province were above a href= "http://www.91se91.com/news/index_c.asp" > textile industry < /a > enterprises, and sales revenue reached a trillion yuan mark, reaching 1 trillion and 20 billion yuan, an increase of 14.8% over the previous year, 94 billion 322 million yuan in profits and taxes, and 60 billion 936 million yuan in profits.

Compared with the previous year, the growth rate of foreign exchange increased by 13.43% and 13.33% respectively, and the foreign exchange earnings from exports reached 19 billion 759 million US dollars, down 3.1% compared to the same period last year.

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In 2012, Shandong Textile Industry Association (P) strengthened the monitoring and coordination services of its industries, and mainly promoted the product quality and standardization from the aspects of industrial structure adjustment and brand strategy implementation.

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< p > < strong > quickening structural adjustment, strengthening the strength of key enterprises and clusters < /strong > < /p >

< p > through the adjustment and reorganization of key areas, we will promote the intensive and large-scale development of enterprises.

According to Xia Zhilin, the restructuring and reorganization of Qingdao's state-owned textile enterprises, which began in 2005, has basically been completed. After the reorganization, the Qingdao Textile Alliance holding group takes cotton spinning as the core industry, and the main body position of the market has been implemented and strengthened.

The group has accelerated the layout adjustment, and has planned to build four modern textile industrial parks, namely, the four sides, Jiaozhou, Chengyang and Taierzhuang. It is committed to pformation and upgrading, and to build scientific and technological innovative enterprises, so as to expand the space for the long-term development and lay the foundation.

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< p > textile industry cluster has become an important foundation for supporting the healthy development of the industry.

Wei Qiao, Lu Tai, Ruyi, Nanshan, Yi Fa, Fu Tian, Shu Lang, Hinur, Taihe new material, Oriental carpet, Linyi Xinguang and a number of leading backbone enterprises have shown strong momentum of development and continue to lead the development of the industry.

At present, there are 31 industrial clusters above the provincial level in the textile industry of Shandong Province, among which 21 are state-level industrial clusters.

At the 10th anniversary working conference of the national textile industry cluster trial, Shandong Zouping and Jimo were awarded the title of "model industrial cluster". The Jiaxiang Huaxing gloves technical service center and the Hong Xiang geosynthetics testing center were awarded the second batch of "textile industry SME public service demonstration platform" service organization.

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< p > < strong > implementation of brand strategy, product quality and standardization improvement < /strong > < /p >

< p > 2012, there were 4 trademarks in Shandong textile and clothing industry, which were identified as well-known trademarks in China and 29 newly recognized trademarks in Shandong.

Up to now, Shandong has 38 well-known trademarks in China, 172 famous trademarks in Shandong, and 179 famous brands in Shandong.

The Limited by Share Ltd was listed in the 2012 Shandong Provincial Quality Award nomination award list.

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< p > at present, 26 enterprises in Shandong province have obtained the white list qualification (Japanese industry self-regulation and whitelist management system).

In the national wool textile quality and quality products selection conference, 16 products in Shandong province were awarded the title of quality products and quality products.

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< p > in addition, the Shandong Textile Industry Association recommends and participates in the formulation of the 2012 provincial famous brand product evaluation catalogue. Through the continuous development of the textile mass quality management group activities in the whole province, it commends the excellent teams and individuals, conducts the recommended evaluation of the modernization results of the enterprise management, and commends the excellent innovative achievements of Shandong textile enterprise management modernization.

The revision of Shandong local standard "cotton textile carding machine (comber) value lathe work" has been completed and approved by the Provincial Quality Supervision Bureau, which is the first revision of the operation law in twenty years.

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< p > < strong > based on the nine "efforts" to adhere to the "pformation" /strong < < /p >.

< p > Xia Zhilin said, at present, the total textile volume of Shandong province is large, but the profit is low, big and not strong.

To achieve the goal of changing from strength to strength, we must establish a concept of high quality, high quality and high efficiency development, highlight innovation as the first priority, navigate with science and technology, enhance the capability of independent innovation as an important strategic basis, adhere to technological innovation and scientific research and develop high tech oriented textile industry highland.

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< p > for this year's work, the Shandong Textile Industry Association put forward nine "focus" points: first, we should focus on innovation driven and enhance the overall competitiveness of the industry; two, we should focus on internal and external co-ordination and open up a new marketing situation; three, we should deepen structural adjustment and speed up the pformation and upgrading of enterprises; four, we should focus on guidance, coordination and service, and promote the development of industrial clusters; five, we should focus on strengthening enterprise management and promoting quality and efficiency; six, we should focus on improving energy saving technology and promoting the development of circular economy.

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< p > from nine "efforts" it is easy to see that strengthening innovation, collaborative innovation, R & D innovation is still the necessary means of "a href=" http://www.91se91.com > Shandong textile < /a > Industrial Development and promoting industrial optimization.

Emphasis on brand promotion and market share (Marketing) still has great potential for development.

In order to further expand domestic demand, optimize investment structure and enhance the development power of cluster parks, efforts should be made to deepen industrial restructuring, implement high quality, high-end and efficient industrial development strategies, cultivate new brands, take backbone enterprises as the leading role, speed up the upgrading of garment industry and brand innovation, and play an important role in the future development of Shandong's textile industry.

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