The Eighth Shenzhen Underwear Exhibition Opens In May.

< p > SIUF extension connotation promotes industrial upgrading < /p >

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The eighth P Shenzhen international brand underwear Exhibition (hereinafter referred to as SIUF) will be held in Shenzhen Convention and Exhibition Center in from May 10 to 12, 2013.

The exhibition is guided by the Ministry of consumer products industry of the Ministry of industry and information technology, supported by the China Textile and Garment Brand Strategy Promotion Committee, the China knitted Industrial Association and the China National Business Information Center. The Guangdong Textile Association and Shenzhen Shengshi Kyushu Exhibition Co., Ltd. are jointly sponsored by Shenzhen underwear industry Association, Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd. and Shenzhen Shengbo Bowen Exhibition Co., Ltd.

The exhibition area is more than 50000 square meters, covering 1, 2, 5 and three venues. The 2013 China international underwear culture week will be held in the same period. It will create a brand new visual feast for the industry.

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P has gone through the "insistence" and "small to big" leap from creation to birth. SIUF will enter the stage of "extension" from big to fine. With the theme of "extension", the eighth SIUF and 2013 China international underwear culture week will be rich and colorful, presenting many new highlights and special features.

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< p > < strong > highlight one exhibition category - discover blue ocean, extend industrial chain < /strong > /p >

"P > 2013SIUF" is divided into: underwear area (domestic brand area, international brand area), underwear area, face excipient area, home clothing, swimsuit, socks industry comprehensive exhibition area, mechanical equipment area, underwear culture and creative design exhibition area, university cooperation area, media area and so on.

In 2013, SIUF has a more complete range of exhibits. Apart from the most famous brand underwear area, the newly sprung underwear area and home furnishing clothes, matching clothing, primer, sling, swimsuit and socks will also be a highlight of the eighth SIUF.

In addition, more middle and high-end accessories, underwear accessories, advanced machinery and equipment, design institutions, institutions, software and other related industries with underwear will also give you a bright start, truly achieving the extension of the industrial chain upstream and downstream, and truly guide the industry to face to face exchanges, strengthen cooperation, and jointly promote the development of the industry.

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< p > < strong > bright spot two standard and height -- China underwear industry annual awards presentation ceremony < /strong > /p >

< p > China underwear industry annual award presentation ceremony is an annual industry event held by SIUF organizing committee.

It aims to encourage brand innovation in China's underwear industry, affirm the achievements of China's underwear industry in the year, strengthen brand awareness and intellectual property protection awareness of Chinese underwear enterprises, and further promote the development of China's underwear industry.

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< p > 2012-2013SIUF China underwear industry annual awards presentation ceremony: China underwear industry annual top ten fashion brand award, China's underwear industry's ten most potential awards, INTIMA and SIUF jointly issued the "INTIMA favorite brand award", China underwear industry annual public welfare award, China underwear industry annual ten big accessories suppliers, China underwear industry annual ten gold medals agents, China underwear industry ten outstanding retail (terminal) stores, China underwear industry annual Marketing Award, China underwear industry annual Innovation Award, China underwear industry annual promotion award, China underwear industry annual achievement award.

The award will be launched in April 15th and selected by dozens of media from the Organizing Committee and the joint industry.

This spectacular event will continue to witness the glory and glory of China's underwear industry and promote the development of underwear industry.

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< p > < strong > highlights three hot detonating - SIUF2013 China underwear summit > /strong > /p >

< p > 2013 is a challenging year. The world economy continues to bottom out, and more brands are facing more crises. In this situation, SIUF launches a large and high-end high-end activities. The China underwear summit will invite Chinese management consultant Zhu Yutong, famous marketing expert Lu Changquan, CCTV economic channel political commentary expert, etc. the forum will be divided into China's underwear industry e-commerce Summit Forum, China underwear design and fashion trend forum and China underwear industry channel forum.

The summit brings together domestic economic, marketing, design, brand strategy experts and relevant people to explore the development mode and operation mode of underwear brand. It will fully learn from the theories and cases of brand management, mode innovation and other aspects, grasp the most advanced industry information, and share the most advanced strategic thinking and operation methods of the industry, so as to help enterprises find advanced solutions suited to their needs and provide all-round help for the development of underwear brands.

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< p > < strong > bright spot is the largest. 2013 China international underwear culture creative design area < /strong > /p >

< p > "China international underwear culture and creative design area" has become a focal point of China international underwear culture week since its sixth exhibition. The organizing committee has joined more brands and agencies on the basis of the domestic leading brands such as Fang Li Fang, AI, Wacoal, Ordifen and so on.

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< p > the theme image of the cultural exhibition area: "Rong", which was put forward by China's 12th Five-Year plan clearly: "inclusive development is a new concept of future development".

A "Rong" word, which combines the advantages of "heaven and earth, people and", is the best way to integrate the internal and external resources of the industry, so as to prepare for the future to form a "big convergence" industry pattern. A "tolerance" is consistent with the biggest function of the product medium of the industry -- underwear inclusive function, and also coincides with the development concept of the platform and the future development attitude of the underwear industry.

From the "cultural concept area" to the "cultural and creative design area" pformation, the organizing committee pays more attention to the origin of culture; with a more open attitude, it absorbs the advantages of all sides and forms a professional platform that is more conducive to promoting industries and enterprises and brands.

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< p > < strong > bright spot five creativity leads industry promotion three big plates parallel promotion < /strong > < /p >

< p > the first China underwear creative design competition with "charming East" as the theme and the "new fashion home life" -- the first snow snow fairy China home furnishings cultural and creative design competition is led by the relevant departments of the Shenzhen municipal government. The Shenzhen underwear industry association jointly launched famous universities such as Donghua University, Hong Kong Polytech University, Beijing Institute Of Fashion Technology, Xi'an Polytechnic University and so on to explore and cultivate more outstanding underwear designers and accelerate the construction of Chinese underwear brand.

The finals of the underwear creative design competition and the home dress competition will be held at the eighth SIUF5 hall. The contest entries will also be displayed on the underwear exhibition. At the same time, the static area of "2013SIUF Chinese Design Institute teachers and students underwear creative exhibition" will show more excellent underwear design works for the industry, realize the effective docking between the college and the underwear industry service platform, and create more effective channels and good opportunities for school enterprise cooperation.

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< p > < strong > highlights six degrees body build personalized release special /strong < /p >

< p > special shows have always been the focus of attention of spectators and media. The special issue of SIUF5 brand is not only a platform for brand new fashions, but also the best platform for publishing the trend of the industry and publishing the brand in the face of professional buyers and media.

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< p > SIUF opening show -- the temptation and password fashion show will decipher and interpret the sexy charm of women. The famous fashion brand ELLE from France will deduce a fashionable underwear show with positive trend and full of life. Fashionable, healthy, elegant and elegant red makeup will also show its profound cultural background and fashion charm.

The SIUF special shows constantly absorb the performing elements of the international fashion show, fully display the brand appeal and product concept, and interpret the fashion charm of underwear brand in a new way.

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< p > 2013SIUF, bright spot; 2013SIUF, surprise constantly.

With the strong support of the government, industry, enterprises and the media, the extended SIUF will play a more active role in the pformation and upgrading of the underwear industry.

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