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Cultural Marketing Of Underwear Brand

2013/3/28 10:30:00 20

Underwear Underwear Brand Cultural Marketing Underwear Culture

to make goods into a culture and a belief in order to win consumers' .

After years of development, China has sprung up some influential brands. However, in the face of fierce competition, how to stand out among many brands? Price wars, imitation wars and dumping wars result in P losses.

The homogenization of competition means that today, who has a strong brand culture atmosphere, who has a rich product positioning level, and whose marketing channel covers a wide range will win the hearts of consumers and have their own sky in the terminal market.

some local brands, and the foreign investment < a href= "http://www.91se91.com/news/index_f.asp" > underwear brand < /a >, which wishes to have a good performance in the Chinese market, has made a useful exploration in cultural marketing.

Ordifen is one of the earliest enterprises to carry out the concept of underwear culture in mainland China. It not only takes culture as the inspiration source of design, emphasizes cultural elements in product design, but also creates Ordifen's brand personality and promotes its cultural connotation.

Ordifen's experience in promoting underwear culture has provided many inspirations for the development of underwear industry.

"in the past, we were all concerned about the trend of Europe. But the mainland market is so large that large enterprises should not follow foreign countries. We have our own culture and connotation, and we need to innovate our own things, otherwise it is really a pity."

Wang Wenzong has always insisted on making cultural underwear.

at the beginning, red did not enter the designer's line of vision, and was excluded from fashion.

This makes Wang Wenzong wonder that red is the traditional color that the Chinese people like. Is it not all red in the past? Why is it not used now? He proposes to develop a series of underwear which is mainly red, and named it "China Red".

The selling of "China Red" series products has made Wang Wenzong firmly believe in the belief that "cultural underwear" is the world of the nation.

Chinese culture has a long history. The history of 5000 years of civilization is inexhaustible and endless.

In P promotion, Ordifen pays attention to the combination of culture and culture.

In July 30, 2004 and August 1st, Ordifen invested in the modern multi-media stage drama "find clothes" in the theme of "a href=" http://www.91se91.com/news/index_f.asp "underwear" /a > in Beijing poly theatre.

This ingenious stage attempts to arouse people's enthusiasm for the long history of Chinese culture and underwear, and attract more people's attention to the underwear culture.

love underwear has also made a series of useful explorations.

2002, AI Underwear Co., Ltd. organized the "love Dunhuang" theme underwear conference. With unique creativity, brand new concept and advanced performance, it displayed the strength of admiration and the brand connotation of "fashion, culture and humanization".

This "love Dunhuang" theme lingerie conference takes the Silk Road as the main line, taking the most glorious and highly prosperous female in the history of China as the historical background. From the perspective of women's underwear in the new century, we use orange, purple, blue and yellow coloured lace, and deduce the modern legend of Tang Tri Color, which is warm, sexy and exotic.

In 2006 P, the activities of "beautiful China" were closely combined with cultural marketing and terminal sales.

And cultural marketing must have four elements: humanization, to meet the spiritual needs; individuation, that is, the enterprise's own voice; sociality, fully tap social and cultural resources and return to society; vividness, marketing technology should be flexible, innovative, image and easy to disseminate; public welfare, marketing activities must be beneficial to the public.

At P on November 1, 2009, at 8 o'clock in the evening, Gong Li announced that he was the spokesman for the brand.

At the press conference, the president of love, Zhang Chang, said that this is the first time that love has been chosen as a brand name promotion since 1993, and this choice is also because it hopes to become an influential international mainstream brand.

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look at the San Fu Lan again.

spring and summer 2001, Sang Fulan took the theme of "Yi Hua Cai" as the theme to participate in the CHIC2001 clothing and Accessories Fair in Beijing.

spring and summer 2002, Sang Fulan took the theme of "beautiful life" as the theme to participate in the CHIC2002 China clothing and Accessories Fair in Beijing.

In the autumn and winter of 2002, Sang Fulan participated in the Dalian International Fashion Fair on the theme of "new romanticism".

In the spring and summer of 2003, Sang Fulan took the theme of "blue sea breeze" as the theme to attend the CHIC2003 clothing and Accessories Fair in Beijing P.

In the autumn and winter of 2003, Sang Fulan attended the Dalian International Fashion Fair and held a large-scale event of "orchid fragrance" underwear fashion trend at Dalian Shangri-la Hotel Wuhan, P.

In the spring and summer of 2004, Sang Fulan popularized the fashion trend of "neon clouds" underwear throughout the country in P.

In the autumn and winter of 2005, Sang Fulan attended the Dalian International Fashion Fair and held a large-scale event of "elegant heart touching your heart" underwear fashion trend at Dalian Shangri-la Hotel Wuhan, P.

On the evening of June 14, 2012 P, the 15th Anniversary Fashion Show of "happiness blossoming" in Dalian's Wanda Hilton Hotel is here.

At the same time, it was announced that Huang Chaofu, the famous doctor of social psychology and the distinguished guest of love and friendship program, acted as spokesperson for brand culture.

although the above brand practices are based on improving brand influence, sometimes they seem to have not done enough.

Local brands, when doing such marketing activities, seem to cater to the prevailing topics or fashions at that time.

This practice is not wrong, because China is still a country that has just been civilized in the field of underwear fashion. However, the brand always has something to insist on and has its own consistent concept.

let's take a look at the secret of Vitoria.

in the "secret of Vitoria" first appeared in the United States in 1980s, there were Frederick 's of Hollywood, Sara Lee and other brands focusing on women's underwear. In the market at that time, the definition of underwear as a physical clothing has also been accepted by most people. However, the "secret of Vitoria" has to change the definition and expectation of underwear for people, and self image building and promotion naturally become the most effective way.

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Every act of "Vitoria secret" will not deviate from its sexy position. The interior design of the store is also the same. The commonly used pink wallpaper is embellished with a gentle feminine atmosphere. Although the "secret store" of Vitoria will be redesigned every 5 years or so, it will not lose the image of the "female boudoir".

For advertising, "Vitoria's Secret" has never been invested. The company spends more than $60 million a year in advertising. American fashion magazines such as Cosmopolitan, In Style and Glamour are all platforms that it is willing to cooperate with.

of course these are the most common means. The most notable moment of the "secret of Vitoria" is, of course, the annual underwear show.

From 1995, there will be a night at the end of each year. Men can enjoy those beautiful supermodels. Ladies can also see the latest underwear products. Underwear show has become the "Vitoria secret" carefully designed and effective advertising machine.

The "super bowl" competition in P 1999 is doomed to be different. During the rugby game, the 26 models of the "secret Vitoria" took the runway as the T stage, and the webcast on that day immediately attracted 1 million 500 thousand people to watch online. The overloaded network traffic even affected the live broadcast of the competition.

after 2002, the "secret of Vitoria" annual underwear show will be exclusively co operated with the CBS Broadcasting Company of the United States. It will be broadcast in 180 countries and will be broadcast live on Facebook and Youtube.

With the annual event marketing, the "secret of Vitoria" has at least 1 billion spectators worldwide.

the super model with such viewing effect is the most sensible investment of the "secret of Vitoria". The talented models are willing to sign the contract with the company. The T stand on the "Vitoria secret" seems to have meant success. The US supermodel Adrianna Lima, Heidi Klum and Yyra Banks are all top models from the "secret of Vitoria".

but the models chosen by the "secret of Vitoria" are all beautiful women in traditional images. They do not have exaggerated breasts or pure sheer charm like Anderson Lee. The slender figure of these models is also regarded as the perfect female figure.

In the annual underwear show audience, nearly 6 of Chengdu are women. This definition of beauty is unconsciously implanted in their consciousness, and it also affects the internal aesthetics of women worldwide.

and every underwear show, people associate the beauty of super model with the underwear image of Vitoria. The secret of Vitoria becomes the embodiment of beauty and sex appeal.

They all seem to believe that "wearing the secret of Vitoria can enhance self-confidence and make themselves look more beautiful".

It can even turn those ordinary family women into beautiful models walking on the T stage.

The marketing method of "P" image has already pasted up the beauty and sexy label for the "secret of Vitoria". However, the effect of < a href= "http://www.91se91.com/news/index_f.asp" > underwear "/a" to the United States has been gradually accepted by consumers. While defining beauty, Vitoria's secret has also gained a lot of industry profits.

it is not difficult to find that all kinds of business activities of the "secret of Vitoria" have changed all the time, but they are changing all the time. They have been conveying a concept of "sexy".

This is why many followers are willing to leave.

a commodity is made into a culture, a belief and even a religious complex. This is the secret of success of the secret of Vitoria.