The Vic Fashion Show Brings The Brand To The Public.

< p > Vitoria's Secret annual a href= "http://www.91se91.com/news/index_f.asp" > lingerie show < /a > the craze in the Chinese consumer group has become a popular culture.

How to interpret its unique sexy economy? < /p >

Compared with Vitoria's Victoria (s Secret, hereinafter referred to as VS) in the handful of exclusive stores in China, the brand's annual underwear show's popularity in China's consumer group is far greater than that. It's like that few people can afford a $2 million 500 thousand underwear for a model, but it doesn't prevent Vitoria's secret underwear show from becoming a popular culture.

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< p > let many spectators and their competitors wonder why, when the Internet is spreading faster and lower cost, the secret of Vitoria still chooses to retain the fashion tradition of the last century, and denounce a huge sum of $12 million to build a TV show. But the final result shows everything, 1 hours, 12 million spectators, the secret of Vitoria uses the same gorgeous magic as the show lights, and finally costs 12 million dollars to 5 billion 500 million dollars.

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< p > from the 90s of last century, the underwear show of VS every year has lasted for 17 years, and Vitoria's trade secret has become almost a well-known secret, but few brands can surpass it.

Whether in the more developed information delivery today or 20 years before the media channel is relatively unitary, Vitoria's Secret Fashion Show has been on the front page of the major newspapers from the beginning of its start, and this show has also made women's private clothes on the "elegant hall" and attracted many non consumer groups - male eyes.

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< p > in this year's VS fashion show lasting 1 hours, Brazil famous model Alessandra Ambrosio is wearing 2 million 500 thousand dollar sky underwear. It has 5200 jewels, SWAROVSKI crystal and 18 CARAT ROSE GOLD.

In addition to enjoying the most beautiful figure, viewers can also see the singing and dancing performances of Rihanna, Justin, Bibb and other popular entertainment stars. The content of the fashion show has gone beyond the scope of pure product display, and has evolved into a gorgeous comprehensive cultural activity, showing the trend of entertainment and youthful trend. This is also the symbol of Vitoria's secret to the public, not just the female group, but also for the younger brand Pink.

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< p > interestingly, Vitoria's Secret devotion to traditional advertising is quite different from that of the whole industry. It is reported that the company spends more than $60 million a year in advertising.

When retailers saw a 16% increase in online sales on Christmas holidays, they switched to the digital media clothing brand Gap at the expense of traditional advertising and reduced their spending on TV and print advertising. Penny department also cancelled mail order sales, while VS insisted on holding a luxurious underwear show every year.

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There are tens of thousands of lingerie brand retailers, but there are few opportunities to achieve dialogue between the brand and the public. This show, of course, becomes an important part of Vitoria's secret to show the brand's connotation to the public.

Although hundreds of millions of underwear in the show is really out of reach, VS's location of 60 to 70 dollars ensures that every middle-class woman can afford it. To some extent, the underwear show on CBS TV is equivalent to the brand's super long advertisement.

Last year, the 1 hour "advertising" rating reached its highest level in nearly 10 years. A total of 11 million 500 thousand spectators watched the VS's brand show, which directly promoted the more than 1000 stores in the United States increased by 14% to 4 billion 560 million US dollars.

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< p > annual election is held during the festival. < a href= "http://www.91se91.com/news/index_f.asp" > underwear show < /a > is one of the most important secrets of Vitoria.

In 90s, the underwear show usually started on Valentine's day, but the stage lighting and underwear design were plain and did not broadcast on television.

Even so, 95 years of pioneering underwear show is still known as the "best underwear event in the century" by the media.

In 1999 and 2000, the underwear show began to play in the Internet media. In 2001, the secret show in Vitoria was pferred to the pre Christmas period and officially landed on the ABC TV station. Since then, the content and form of the underwear show has been rapidly enriched.

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This year, Vitoria's secret underwear show was completed in New York in early November, and was broadcast on CBS television at 9 pm on December 4th.

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< p > over the years, a number of underwear shows and secret TV shows have been launched in Vitoria.

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< p > unlike other lingerie brands that invite existing stars or models to endorse products, Vitoria's secret is more likely to explore potential newcomers, make them the exclusive models of the brand and help them build their modeling career.

Every year, the secret fashion show in Vitoria selects some personalities with women who are close to each other to display their products.

In this year's supermodels, Liu Wen, He Sui and Qin Shupei from China have attracted many domestic fashion lovers' eyes. More or less, it also reveals the secrets of Vitoria's desire to attract the attention of Chinese consumers.

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< p > from selling the secrets of women, < a href= > http://www.91se91.com/news/index_f.asp > underwear > /a >, to present the beauty of women in front of all the audience with a luxurious lingerie show. The secret fashion show in Vitoria has gone beyond the display of brand and publicize the aesthetic culture of women.

When an ordinary female consumer is wearing VS underwear, he can feel that he is as beautiful and confident as a model, so the secret of Vitoria has left many competing products behind him.

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