Fabric Companies' Loot In Intellectual Property Rights

Temporarily, put aside the objective factors such as a href= "http://www.91se91.com/" > intellectual property rights < /a > regulations, difficulties in law enforcement, and strict supervision, we can see that in the past two years, new products of some dominant fabric enterprises have gradually strengthened their self protection measures after repeated Plagiarism: avoiding homogenization competition, using technology and speed to make imitators not able to catch up in a short time; directly cooperate with terminal brands, reduce the circulation of new products such as middlemen, and gradually improve the content of new product protection agreements, and form a binding force in black and white, and so on. P

Because of this, some measures to prevent new products being plagiarized have gradually created the competitive advantage of enterprises.

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< p > < strong > the "inquiring pulse" of plagiarism is < /strong > /p >

< p > analysis of the weak links existing in the current fabric enterprises. First of all, many products are hard to get rid of the influence of homogenization.

As a matter of fact, there is not much technical threshold for ordinary fabrics. If enterprises lack the ability of initiative innovation, you copy me and I copy you will become a common phenomenon.

Wang Xin, a fabric purchasing manager who has worked with many domestic fabric companies for many years, told reporters that "we usually need to understand the basic conditions of production, production capacity and internal and external sales of enterprises. But some small and medium-sized enterprises do not know clearly about these contents, but they can also promise you that you need them on your lips". "Wang Xin," he said.

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< p > secondly, partners become the object of disclosure.

Once the fabric companies do not identify the product positioning, the corresponding customer group is also vague, and some customers who lack integrity can take advantage of it.

Kai Fu Yuan, deputy general manager of Wujiang Fuhua Weaving Co., Ltd. emphasized that at present, Fuhua will optimize the existing customer resources based on product positioning when it comes to optimizing supply chain management.

In addition, many fabric enterprises begin to realize that targeted product development for downstream clothing brands and reducing middlemen and other circulation links can greatly reduce the probability of new products being leaked.

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< p > finally, the confidentiality clause has not been written in black and white.

Signing a confidentiality agreement is an important protection method for fabric enterprises to independently develop products. This is not only a requirement of confidentiality for customers, but also, if a new product is sold between other enterprises and customers, the confidentiality clause is binding on the fabric enterprises.

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< p > < strong > technology and speed building height imitation threshold < /strong > /p >

There are two key words: technology and speed when the existing plagiarism of "P", and the advantages that fabric enterprises can not replicate in a short time.

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< p > technology will eventually be embodied in products. The application of raw materials ratio, organization structure, specification parameters and other process technologies also includes the application of < a href= "http://www.91se91.com/" > popular element < /a >.

High density fine denier fabric is one of the special products of Fuhua.

According to Kai Yuanjun, Fuhua's nylon 20D product weighs only around 35g / m2, and has a lighter nylon 15D product. The fabric is soft and has a good perspective effect. The perspective effect can be adjusted through the change of organization and color, and then the different finishing methods are adopted.

The reporter has experienced Fuhua's short temperature changing fabric. The temperature of the palm can change the color of the fabric in a short time.

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"P > Zhejiang Huili printing and dyeing finishing Co., Ltd. exports to the United Kingdom fluorescent fabrics, the color is particularly gorgeous, fluorescent point is very strong.

The person in charge of the enterprise said: "the color fastness of this kind of product developed by many domestic fabrics enterprises is not stable, Huili adopts the form of fixed textile, and the product is not easy to fade."

In addition, Huili also has a a href= "http://www.91se91.com/" flame retardant product < /a >, which is supplied to the Australian army. The flame retardant time is less than 10 seconds.

It can be seen that the technology of Huili special products is very outstanding. Other enterprises want to imitate is not easy.

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< p > quick response is based on market sensitivity and rapid reaction mechanism.

At present, the purchasing cycle of some large brands and retailers at home and abroad is not only 2 times a year, but 4, 6 or even 8 times a year.

Besides the winter clothing or special products for special industries, many fabric enterprises are speeding up their innovation.

Fujian public and Limited by Share Ltd even do 12 times a year for 15 days ~25 days.

The speed of innovation is so fast that the R & D team is closely cooperating with the sales team to grasp the latest trends in the market in the shortest time.

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< p > < strong > black and white brings benefits less than /strong > /p >

< p > Zhejiang Huili's old customer, Saint Laurent home textiles, most of its home textile printing products exported to Japan are developed by Huili. The technical content of flower pattern is relatively high. Under the restriction of contract, from flower design to final presentation, all the processes are closed. Huili can only do this one, and can not do second.

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From P's introduction, we can see that foreign countries have a strong sense of protection in independent product development, and have relatively standardized operation procedures.

In addition, Huili has signed a 5 year development contract with an outdoor brand in the United States, although Huili has developed many new products for it, but because of the one to one development, it can not be displayed by contract restrictions.

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< p > this is not "abandoning the whole forest for a tree". Besides the business integrity that we emphasize, the value that a key customer can bring is not predictable. Naturally, the relatively large and stable profits need not be mentioned. The upgrading of fabric brand value is the key point.

This is why the dominant Fabric Companies in China focus on serving big customers in recent years, and most of them are terminal brands.

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< p > to truly achieve product development one to one, standard < a href= "http://www.91se91.com/" > confidentiality agreement < /a > naturally is indispensable, so as to ensure the maximization of the interests of both sides.

It is understood that some domestic fabric enterprises already have this awareness and sign agreements with customers. If customers take samples to find other enterprises to produce, they must pay certain compensation according to the agreement.

Wu Jiangfuhua Kaiyuan said that enterprises have formulated corresponding intellectual property protection measures, corresponding sample management methods and confidentiality mechanisms.

But for the time being, there is still much room for improvement in terms of the contents of confidentiality agreements and the popularity of confidentiality agreements in the industry.

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