Dior Will Hold The Shanghai High Show Every Year, And The Beijing Men'S Wear Show Will Be Held In Late April.

< p > Christian Dior has just concluded its 2013 spring senior custom show in Shanghai, China. This is Christian Dior's second year senior custom show in Shanghai, China. Its purpose of attracting gold is self-evident.

China's luxury market is a big fat meat. Obviously, Dior has tasted a sweet taste, but it is far from being satisfied, and continues to come to China to run the show to open up the Chinese market.

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"P > LADYMAX fashion net recently saw the news that Christian Dior president participated in Shanghai's 2013 spring senior custom show on Saturday, and told the media:" China is the potential market for advanced customization. Dior will hold Gao Ding Xiu every year.

Later this month, Dior will also hold the autumn men's wear show in Beijing.

He also pointed out that Dior abandoned the use of logo products to expand the second tier market in China six years ago instead of relying on local employees who are familiar with local tastes and trends.

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< p > it is reported that the Christian Dior Spring Couture 2013 spring and summer Shanghai advanced customization production team is still the last year's planning company Bureau Betak.

Micro-blog users said: it is said that the guests who are not VIP or high are not invited.

The Dior 2013 spring and summer custom show was pferred to the Huangpu River, which was also the second time Dior Dior held a top custom show in China, but it was the first time that the creative director, Raf Simons, made its first appearance in China.

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< p > "this series starts from the last season's advanced custom fashion series, aiming at conveying the idea of growth and change."

Creative director Raf Simons also said, "but at the same time, I hope I can keep the clothes people as realistic as ever."

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Less than P, of course, Louis Weedon is not the only one who absorbs gold. Neither Chanel nor Mr Dior will ever let China have this feast.

Of course, it's not enough to run a show, and then pet the title of some Chinese actress to give publicity to several public relations draft.

The purpose of absorbing money is probably too bold. Finally, do a cultural exhibition and promote the brand culture, so as to digest this fat! /p

< p > earlier, Dior president said: the future market of advanced customization is in China.

In addition, Chanel now hosts two high tech exhibitions in China every year, serving local high-end customers.

LVMH group's Arnault even said that the loss of some money in the advanced customization business is worthwhile. It has a great effect on enhancing brand image and attracting eyeballs.

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< p > 2012 Dior Shanghai's Gao Ding show is not only a luxurious fashion feast, but also a salon of great stars.

After that, it can get out of the Dior's 2012 earnings report in the Asian market, especially in China.

It may be that this fat meat is too delicious to taste once. It's not enough. In March 30th of this year, Christian Dior will run a high-end custom show in Shanghai, China for second consecutive years. In a depressed economic environment in Europe and America, the emerging Chinese market has huge consumption power of luxury goods.

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< p > Christian Dior SA (DIOR.PA) released the first nine months' earnings in March 5th. From May 1, 2012 to January 31, 2013, the group achieved a total sales of 22 billion 810 million euros, an increase of 14% over the same period last year.

Among them, sales of Christian Dior Couture reached 971 million, an increase of 19% over the same period last year.

Retail channel revenue increased by 24%, and all product lines contributed to strong growth in performance.

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