Sales Skills 6 Steps To Make Your Exhibition Twice The Result With Half The Effort.
< p > our old foreign trade knows that we can meet all kinds of buyers at the exhibition.
When you meet for the first time, if you play better, you can increase your chances of getting orders.
After all, many salesmen do not participate in the "a href=" http://www.91se91.com/news/index_z.asp "exhibition" /a a few times a year.
Based on our experience and the information provided by Holland company, the following points are summarized.
I hope it will work for you.
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< p > 1, Europeans, Americans are very fond of interactive people, you do not need to be too cautious, do not need anything yes. "/p".
< p > when two people are talking, they should call each other when appropriate.
If you often call each other in a conversation, the other person will also call you. This will make it easy for the customer to have an impression on you, which will bring more benefits to the following customers.
Non English names, like Nordic names, do not know how to pronounce. Many French names are not pronounced in English. Note that you can not read directly to ask customers, which is not rude.
< /p >
< p > 2, native speakers of English may speak quickly and without pause.
You can make others slow down a bit. It's not rude.
Do not listen to customers without listening.
Otherwise, customers will find it difficult to communicate with you.
It's easy to walk away. < /p >
< p > 3, when the customer sits down, you can ask the customer how much time you can give me.
How many time are you available? This can reflect your respect for the customer's journey, or allow you to master the content of communication according to the time "/p".
< p > 4, foreigners only need to do it, let foreigners speak more, and introduce yourself when you fully understand.
When you talk with European Americans, you can ask the client to say briefly about the purpose of this trip.
What kind of < a href= "http://www.91se91.com/news/index_z.asp" supplier < /a > is expected to be found.
Some customers will not answer you directly, some customers will tell you.
7 x/ V 'if you are lucky enough to meet the title is Director, Vice President and other positions buyers, to say more strategic things.
These people came to the exhibition not for 1 cabinets and 2 cabinets.
Many of them came to find strategic partners (Strategic Partners).
So you have to play the long line to catch the big fish.
If you have the power of your own factory, you should take the initiative to invite these people to visit your factory.
< /p >
< p > these positions are highly educated, and some people have MBA background., so they like to listen to sour words.
These people opened their mouth shut: value, global supply chain, private label, costs, partnership, bottom line, and so on.
You can say this way: < /p >
< p > We are one of the top 3 private label suppliers in in label, suppliers, are, label, suppliers, in, label, suppliers, in, label, suppliers, and in.
< p > if it is a retailer: How many stores does your company have < /p >
< p > if it's a middleman: Do you distribute your goods only in your domestic market?
< /p >
< p > on the last one or two days of the exhibition, you can ask: What do you think how about the trade show? Did Did, "you". You can easily get the situation of your whole industry from customers by asking this question. The view of customers is very valuable to you.
At the same time, you also indirectly asked the customer what else was not found, maybe you can help the customer. If you happen to have this product, the customer will place the order to you.
< /p >
< p > 5, when you introduce to customers, do not always say that Our quality is very good. booth is not much time.
Do not say that some guests can not measure, then how can we applaud? < /p >
< p > buyers of large companies are basically at least university degrees, many of them have received specialized procurement training, and they have a quantitative evaluation system inside.
Therefore, it is best to use the quantitative terms of your industry to express that if the industry does not have quantitative terms, it is directly to say that We have supplied our products for XXXXX company for 5 years, and and, and it is best that the customer should know that it is almost the same grade as the customer, or a little higher, not too high.
Otherwise, it should be misunderstood.
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< p > 6, in fact, the buyers of big companies are most concerned about not price, quality, but reliability.: almost a href= "http://www.91se91.com/news/index_z.asp" > commodity < /a >, buyers buy from different suppliers, the price is a little small, foreign companies are acceptable.
However, if the buyer is in trouble, the problem will be bigger. If Europe is better, the US can leave immediately.
Therefore, if we can consider the problem from the perspective of the customer, let the buyer feel that you are the most reliable among all the suppliers, including quality, price, long-term supply capability and so on.
< /p >
< p > in short, you are communicating with customers instead of being interrogated.
Be sure to interactive.
< /p >
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