Lining Works With Fans: 48 Hour Sale, Some Products Price Down To Ninety Percent Off.

< p > Lining (franchised store) has a 48 hour sale price on the van's official website, which is as low as 90 percent off - - < /p >

< p > "domestic a href=" http://www.91se91.com/news/index_c.asp "> garment industry < /a > in the past two years in the doldrums, a large number of inventory worried companies, and some enterprises began to focus on the" flash buying "mode of e-commerce platform.

The day before yesterday, Lining made a 48 hour sale on the van's official website. Some products were as low as 90 percent off and sold out yesterday.

According to the insiders, if the cooperation between Lining and van guest can be effective, other clothing brands will soon follow suit, and the "flash buying" of the electricity supplier is likely to become an important channel for the clothing industry to clean up inventory this year.

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< p > insiders told reporters that Li Ning Co could sell goods to the website at a price of less than 10 yuan.

Therefore, although the price of the "special time sale" of the electricity supplier has been as low as 90 percent off, it can still get high profits.

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< p > < strong > the original price is 199 yuan, the T-shirt only sells 19 yuan < /strong > < /p >.

< p > Sunday night, Xu Xiaohui, a vice president who returned to vago recently, suddenly said on micro-blog, "tonight's 11 point, every guest will issue important news", and netizens have speculated.

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< p > the so-called "big news" is that everyone and Lining cooperate in launching preferential sales promotion. Dozens of products are sold at a discount of 1-4 of the original price. Some market prices are less than two hundred or three hundred yuan, < a href= "http://www.91se91.com/news/index_x.asp" > sports shoes < /a >, after the discount, as long as tens of dollars, a T-shirt with an original price of 199 yuan is sold at a low price of 19 yuan.

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< p > low price goods still have great temptation for consumers. After the answer is public, netizens rush to buy quickly.

Lining made a special start for 1 hours, and Xu Xiaohui called him "too fast at sales."

By the end of yesterday around 6, most of the sale items had been sold out.

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< p > according to the reporter's understanding, this "time sale" mode is pferred from abroad to China, for example, Amazon's MYHABIT is selling high-end clothing at a very low price. This mode is also known as "flash buying".

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"P", according to people close to customers, as the initial test water "flash purchase" sales exceeded expectations, customers will next launch other brands of "flash buying".

Some serious sports and leisure brands may be on the line in the near future.

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< p > < strong > as low as 90 percent off, the electricity supplier can still make huge profits. < /strong > < /p >

< p > everyone inside the personage discloses, this Lining and everybody guest is deep cooperation, sale goods all need to pass their quality check in advance, and then enter the warehouse of everyone, the logistics is distributed by fan's banner like Feng Da.

As for whether the "flash buying" mode is profitable, the person can not disclose it on the grounds of commercial secrets.

However, according to the reporter's understanding, even the 90 percent off special sale, the electricity supplier still has considerable profit margin.

It is reported that part of the sale of goods, the purchase price of anyone may be only a few dollars.

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< p > at the end of last year, all customers took out several promotions of their own products, all of which achieved good results. This also made everyone CEO < a href= "http://www.91se91.com/pioneer/" > Chen < /a > produced the idea of expanding flash buying.

According to industry sources, at the beginning of this year, a number of clothing brand enterprises were visited in the early years to prepare for the "flash shopping" for all customers.

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< p > < strong > electricity supplier "flash buying" discount is lower than outlets /strong < /p >

< p > currently, there are vip.com, ihush, Xiu Xiu net and so on. Vip.com has already been listed in the US, and its business mode is mainly based on the inventory products of the selling brands, and the business category has expanded from the earliest clothing shoes to home and cosmetics.

Including Nike (store), Adidas and other "big names" on these sites to clean up inventory, prices are basically less than some outlets outlets discount.

From the annual report of vip.com, gross profit margin reached 22.4% last year, which is enough to make other e-commerce sites jealous.

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For example, the gross profit margin in 2012 was 13.8%. Suning, Gome, Jingdong and other large electricity providers were affected by the price war, with lower gross margins and a general loss in P.

The profit of these websites is far less than that of selling a href= "http://www.91se91.com/news/index_h.asp" > inventory > /a > Commodity E-commerce website.

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< p > < strong > clothing brand or by "flash buying" clear inventory < /strong > /p >

< p > cooperation between Lining and van guest has aroused concern in the clothing and electricity supplier industry, because there are many domestic brands such as Lining in trouble.

Statistics show that only Lining, Anta, 361 degrees, XTEP, PEAK and the trend of the 6 domestic sports brands total inventory of more than 4 billion.

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Since P last year, Lining began to clean up inventory by increasing sales promotion efforts, opening discount stores and factory stores, but the effect was not optimistic.

In March 27th, Lining Group annual report showed that the loss in 2012 was 1 billion 979 million yuan, which was the first time that the company had been listed for the first time in eight years.

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< p > products are unsalable and the operating cost of traditional shops is getting higher and higher. So Lining and other clothing brands begin to close shop on a large scale.

An industry insider revealed that cleaning up inventory has become the No. 1 problem of domestic garment enterprises. "Idle storage in warehouses is also a storage cost, rather than a low price sale to the electricity supplier."

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< p > part of the mature e-commerce platform has huge traffic volume and stable customer base, and the cost of Internet marketing is far lower than the opening of the store. The electricity supplier industry expects that "flash buying" or this year's hot spots will be more and more.

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