Men'S Shoes Brand Story

< p > < strong > brand history < /strong > < /p >

< p > 1916, created by James Bossert, the brand founder (James Bossert), with the family name BOSSERT.

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< p > 30s twentieth Century, BOSSERT opened a new historical stage, and began to order the skin of Hollywood stars "a href=" http://www.91se91.com/ "target=" _blank "shoes" /a ", leather goods and so on.

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< p > 1955, Mr. Bossert, 74 years old, handed over his mission of brand succession and continuation to his son David Bossert and BOSSERT entered another new historical period.

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In P, 1970, David moved his company headquarters to New Jersey, which is located in the super metropolitan group center of the United States. Its unique geographical location accelerated the promotion of brand internationalization.

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After P, 1973, David opened stores in France, Australia and Italy, and BOSSERT became popular among celebrities and celebrities in the world.

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< p > 2007, BOSSERT was officially landed in China, and is responsible for the brand operation of China's regional brand by the only designated operator in Fujian, China.

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< p > November 2012, won the "2011 - 2012 China footwear industry top ten casual shoes brand" title.

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In January 2013, P won the honor of "Asia's ten largest investment value brand".

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< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/12/20130412103337_sj.JPG "/" < < > >

< p > < strong > market positioning < /strong > < /p >

< p > the price of the product is between 800 and 4500 yuan. The consumer group is 35 to 45 years old. They pursue noble, fashionable and elegant life, have a certain degree of sensitivity to fashion, love life and taste fashion.

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< p > < strong > brand story > /strong > /p >

< p > 1881, the founder of BOSSERT brand (James Bossert) was born in a handicraft family in Naples, Italy. Her father, John Bossert (John Bossert), was a local artisanal artisan. He was called John as an old John.

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< p > little James, who likes drawing little since childhood, often graffiti in his father's workshop.

One day, old John was surprised to find that his son drew a pair of very beautiful shoes. So he made a pair of exquisite leather shoes according to the picture and placed them in the most prominent position in the shop. I didn't expect this pair of shoes to let old John harvest ten orders a week.

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In the bleak autumn of 1890 P, Europe once again broke out a serious economic crisis, and Naples's handicraft industry suffered heavy losses.

The old John's handicraft workshop went bankrupt, and the family was facing unprecedented difficulties. The family was forced to pour into the ensuing migration tide and began the journey to Losangeles.

That year, little James was 9 years old.

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< p > in Losangeles, old John began to make leather processing again. James, who is becoming more sensible, is keen on leather making under his father's influence.

In 1901, James Bossert, 20, inherited his father's exquisite craftsmanship and operated a handicraft workshop.

He made use of his talent for painting, often looking for inspiration when he was painting, and designed a variety of leather shoes. In 1916, he created a brand named "BOSSERT", named after his family name.

Because of its unique design and exquisite workmanship, local aristocrats are very popular.

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< p > 30s twentieth Century, California Hollywood became a metropolis integrating high-end fashion and celebrities. Many world famous film companies such as Mikome and paramount settled in California.

At that time, BOSSERT opened a new historical stage and began to order leather shoes and leather goods for Hollywood stars.

Bai Ruide Clark, the hero of the famous Hollywood movie "gone with the wind" actor, also passed the leather shoes designed by Mr. Bossert.

Because of its unique vision and innovative ideas, Bossert was popular with Hollywood stars. Mr. Bossert gradually opened his store to New York and Washington.

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< p > 1955, Mr. Bossert, 74 years old, handed over his mission of brand succession and continuation to his son David Bossert and BOSSERT entered another new historical period.

In order to open up the international market, David moved his company headquarters to New Jersey, which was located in the center of the American Super metropolitan group in 1970. The unique geographical position accelerated the promotion of brand internationalization.

After 1973, David opened stores in France, Australia and Italy, and BOSSERT became popular among celebrities and celebrities in the world.

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