Shanxi Is Now Offering New Sports Apparel.

In the spring of P, major department stores and clothing stores in provincial capital have launched a new season of spring costumes with high price.

However, a large number of sportswear brands, less than a href= "http://www.91se91.com/news/index_h.asp" and "inventory less than /a", are forced to offer a discount banner during the hot season of spring clothing market under the pressure of market pressure.

In particular, many international brands, such as Nike and Adi, which have been on the high side for a long time, and are rarely discounted, have joined the discounted inventory force.

The battle for brand breakout of domestic sportswear is quietly being pulled out of the provincial capital market.

< /p >

< p > < strong > new clothes listed sportswear discount /strong /strong > < >

< p > reporter visited a href= "http://www.91se91.com/news/index_p.asp" > Taiyuan < /a > liberation South Road and Provincial Sports Center, which is the largest sports clothing and sporting goods business circle in provincial capital, and found that almost all sportswear brands have discount products.

XTEP, Kangnai and other domestic sports brand new clothes are listed in the range of 5 to 30 percent off, the old discount is 3 to 50 percent off, and the processed products are only 1.

The only domestic brand without discount is the first domestic brand Lining, but according to the salesperson of Lining store, last week Lining's whole product 30 percent off activity just ended.

< /p >

Similarly, many international brands, such as Nike, ADI, which are high above and rarely discounted for many years, are also on sale.

Some of Nike's products range from 5 to 20 percent off, some products of ADI are 5 to 20 percent off, and some Puma products are 6 to 20 percent off.

At the moment, domestic brands are almost on sale across the board, while international brands are only partially discounted.

< /p >

< p > < strong > international brand does not rise in price, leaving high-end customers < /strong > /p >

In the spring of this year, the prices of formal clothes and fashionable clothes in provincial department stores and shopping centers rose all the same, while the price of sportswear did not rise, but the price of goods and clothing decreased because of the discount and handling of goods. P

< /p >

< p > according to the introduction of Mr. Liu, the average price of the new style is 300 to 500 yuan 5 years ago. This year the new listing price has reached 800 to 1600 yuan.

The international sportswear brand, headed by Nike and Adi, was 500 yuan to 1000 yuan 5 years ago, a common a href= "http://www.91se91.com/news/index_f.asp" > T shirt "/a". The trend of new price increase this year is not obvious.

< /p >

< p > however, domestic sportswear is so cheap that it is difficult to retain middle and high-end customers, unable to resist the impact of international brands such as ADI and Nike.

Mr. Liu said that although the domestic sportswear brand is also on a large scale and heavily discounted, he is more willing to buy international brands within the price range.

The products of international brands have large span, many styles and colors, and the styles are more fashionable and novel.

< /p >

Mr. Liu Dong, who is engaged in retail business investment, told reporters that the products of the domestic sports brand have now become the daily clothing of middle school students. Customers who buy sports clothing habits now prefer international brands, and the profit margins of domestic sports brands are decreasing. P

< /p >

< p > < strong > clean up stock sportswear shuffle acceleration < /strong > < /p >

Sun Qiang, executive deputy general manager of Shanxi Meisha Century Shopping Co., Ltd., said that before 2008, influenced by the Beijing Olympic Games, domestic sportswear entered a period of rapid growth.

By 2009, the overstock of domestic sports apparel market and the decline of sales began to emerge.

"Nike, ADI and other international brands began to adjust their stores and production plans in 2009.

And domestic brands are still increasing the sales and marketing responsibilities of agents everywhere.

Sun Qiang said that since 2010, Nike and ADI's two major international brands have begun to conduct seasonal clearing inventory operations across the country without precedent.

As a result, new products which are added to the domestic brands can not be sold, old goods continue to be overloaded, and agents have problems of capital turnover.

< /p >

< p style= "TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 1.5" class= "MsoNormal" > "mso-char-indent-count:", "song song body";

< p > Sun Qiang said that in order to base itself on the market, low price sales and year-round discounts have become the normal selling pattern of sportswear brands. However, due to the lack of competitiveness, the road breaking out of domestic sports brands is very difficult.

< /p >

< p > < strong > domestic brand low profile pformation reshaping image < /strong > /p >

< p > high storage is still difficult to understand. The domestic sportswear brand is still in store, while some domestic sportswear agent dealers think that the adjustment period of this sport apparel brand is coming to an end. The famous domestic sports brand is making a low-key industrial pformation.

< /p >

< p > at present, some domestic sports brands have begun to match children's clothing sales, such as Anta, 361 degrees, and XTEP.

In 2012, the growth figures released in the 31st degree were that the children's clothing stores increased 282 to 1439 in the year, and children's clothing exceeded the group's 11% income for the first time.

In addition, outdoor off-road sportswear is also the direction of the pformation of most sports brands. Many domestic sportswear brands are trying to shift the design of sportswear to daily leisure.

< /p >

< p > from the movements of several major sports brands, whether it is to reduce stores or move towards new directions, it means that sports brands begin to pick up the crazy expansion of previous years, and gradually begin to look for the right direction for their development in the market.

< /p >