Shoe And Clothing Enterprises: Strive For New Growth By Launching New Projects

< p > in the past year, the textile supply chain of Quanzhou textile industry has experienced a painful management dilemma after being deeply influenced by downstream a href= "http://www.91se91.com/news/index_x.asp" > clothing > /a > high inventory and poor market environment. Many textile and dyeing enterprises are not doing well.

Recently, Feng Zhu, Xingye and Bai Hong clothing supply chain enterprises have released the 2012 annual report, with mixed feelings.

In 2012, its revenue was 6 billion yuan, basically unchanged from 2011, but its profit was only 750 million yuan, down 16.9% from the same period last year.

Feng Bamboo textile, which is mainly knitted fabrics, has a loss of about 60000000 yuan in operating profit. However, it relies on 80 million yuan subsidy to make a profit.

In response to the key 2013, major enterprises have been making new efforts in new projects and changing marketing models, seeking new growth points.

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< p > < strong > performance report is generally not very ideal < /strong > < /p >

< p > in the difficult year of 2012, the performance of many listed companies of supply chain in Quanzhou was not very satisfactory.

As the leader of the Quanzhou chemical fiber industry, the industry gained 6 billion 91 million yuan last year, a slight increase of 0.6%, but its annual profit was only 751 million yuan, down 16.9%.

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In the past 2012 years, the sales volume of Shishi dyeing and finishing industry was lower than that of P, and its turnover was only 516 million yuan, 16.8% lower than the previous year. Gross profit was 38 million 500 thousand yuan and gross profit margin was only 7.5%, down 2 from the previous year.

But the annual loss narrowed from 105 million yuan in the previous year to 69 million 350 thousand yuan.

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< p > last year, it was also a great test for Feng Zhu "a href=" http://www.91se91.com/news/index_x.asp "textile > /a". Compared with the loss of 16 million 770 thousand yuan in 2011, it experienced a serious shrinkage of downstream market. The business income of Feng Bamboo textile last year was 840 million yuan, and its operating profit loss amounted to about 60000000 yuan. However, the 80 million yuan subsidy from Anyang government in Henan made the Phoenix Bamboo spinning rapidly turn into a profit, with a net profit of 12 million yuan, a sharp increase of 172% over 2011. It could be said that it was a timely rain in 2012.

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Less than P, Xingye leather made a good pcript last year. Its operating income in 2012 reached 1 billion 540 million yuan, an increase of 2 yuan over the previous year, and operating profit of 160 million yuan, up 15.58% over the same period last year.

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< p > < strong > the sales price of fabrics is generally lower than that of < /strong > < /p >.

< p > the reasons for poor performance of the supply chain enterprises point to the deterioration of the market environment and downstream a href= "http://www.91se91.com/news/index_x.asp" > clothing > /a > the impact of high inventory.

Feng Bamboo textile explained that the decline in business revenue was due to the downturn in the market and the decline in external demand. Although there was no big change in the number of customers and objects, the reduction in orders and continued rising labor costs were exacerbated.

The main reason for the stagnation of production is that the downstream textile industry is facing difficulties in export and a large backlog of clothing and cloth.

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< p > in order to cope with the severe market environment, the price of fabric sales has generally dropped in the fabric industry of Quanzhou. This is also reflected in these annual reports, but the result of low price competition is not positive.

Last year, Bai Hong lowered its product price by 16%.

To this end, the revenue of Bai Hong increased by 0.6% compared with 2011, and the sales volume of products increased from 395 thousand tons in 2011 to 473 thousand tons last year, rising by nearly 2.

The sales price of the company's products has also declined, but the result is the reduction of profit margins.

Its annual report revealed that although the gross profit margin of yarn business increased, gross profit margins from cloth sales, processing and trade decreased.

The continued downturn in the market and the decline in the average selling unit price dragged down the gross profit margin of cloth sales and processing businesses.

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< p > < strong > looking for new growth point < /strong > < /p >

< p > < strong > > a href= "http://www.91se91.com/news/index_x.asp" > Bai Hong < /a >: force new thin film business < /strong > /p >

< p > new projects have become a way for major enterprises to find new growth points.

In 2012, the contribution rate of sales income of the differentiated products reached 68.3%. In continuing to expand the polyester filament business, the company invested in strategic investment and planned to invest 1 billion 936 million yuan in the new environment-friendly thin film business. The first phase of the project was completed in November 2012, and the initial design capacity was about 36 thousand and 500 tons / year. Although the first stage of production was delayed compared with the original plan due to plant construction and equipment commissioning, this year's investment and capacity expansion plan will continue.

The initial products of the film will mainly be targeted at the food packaging industry, mainly to the large number of food manufacturers in Southern China.

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At present, P has sent samples to the prospective customers, and the sales team is actively developing new products in the traditional regional market and overseas market, hoping to further develop the packaging of daily necessities, beverages, home appliances and medical products.

It is estimated that in 2014, the total capacity of polyester membrane will be expanded to 255 thousand tons / year.

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< p > strong > Xingye leather: continue to make efforts to high-end market < /strong > /p >

Less than P, the growth of Xingye leather industry last year was mainly due to the increase in production and sales. Its new project, located in an east garden, was put into operation in 1 million 500 thousand new high-grade leather finishing projects.

In the domestic market, Xingye leather products sales area is mainly concentrated in Zhejiang, Fujian and Guangdong provinces.

The above three provinces have gathered a large number of < a href= "http://www.91se91.com/news/index_x.asp" > shoe-making enterprises < /a >. The main customers of the company, including BELLE, fortune bird, Yi Kang, red dragonfly, AOKANG, and mllson, are all concentrated in these three provinces. The sales volume of the company in Guangdong and Zhejiang area increased by 20% over the past 2012 years, and the gross margin of the products remained stable, indicating that the sales area of the company was mainly concentrated in the developed areas of shoemaking industry, the product market recognition was high, and the brand effect was obvious.

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In the next three years, on the basis of consolidating and developing the shoe upper leather market, Xingye leather will increase the development of the luggage and leather market in the next P years.

Xingye leather thinks that from the development trend, small businesses will not be eliminated step by step because of relative cost investment.

Therefore, the objective limitation of enterprise investment scale will constitute a barrier to enter the industry.

Under the influence of the national macroeconomic regulation and control policy, many small and medium-sized tanneries are facing the risk of bankruptcy, but they also set a higher threshold for investors preparing to enter the leather industry.

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