The Added Value Of Each Production Link Is Low In The Industry Value Chain Of Sports Goods Industry In China.

< < p > recently released the "China sports industry development report (2013)", our country's < a href= "http://www.91se91.com/news/index_c.asp" > sports goods industry < /a > in the past two years, it has obviously been fiercely killed by international counterparts, and has also been affected by the policy of "a href=" http:// www.91se91.com/news/index_q.asp "macro control" /a "policy".

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< p > the report summarizes the overall development status of China's sporting goods industry, and concludes that there are three main characteristics of China's sporting goods industry at present.

First, the whole industry is large but not strong. The added value of each production link in the industrial value chain is relatively low. The profit space mainly lies in the price space of labor cost and ground marketing channel, and the industrial structure needs to be optimized urgently.

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< p > "two" is along with our country's economic level unceasing enhancement, the labor cost unceasing enhancement, the city commercial environment's sharp deterioration, the sports goods industry's competition is more intense, the sales channel's cost is also increasing unceasingly, simultaneously is also affected by the international economic environment, is affected by the factors including raw material price increase, Renminbi appreciation, export pressure increasing and so on. Three, the whole sports goods industry has the pattern of highly concentrated industry and unbalanced regional development, and it presents a double-edged sword to the development of regional economy.

"The report says.

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< p > report that sports equipment industry is developing rapidly in China's sporting goods industry. Sales have a certain scale, and the growth rate is faster. However, the lack of brand influence, despite its price advantage, needs to be improved in the high-end sports equipment market.

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< p > in addition, in the industry of < a href= "http://www.91se91.com/news/index_f.asp" > sportswear "/a", the high-end market is still monopolized by international brands, and the middle and low end market is basically controlled by the domestic market.

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< p > for this, the report thinks that the brand competitiveness of our sporting goods needs to be improved.

"Although businesses are becoming more and more aware of the strength of brands, but in the bad influence of brand maintenance, promotion and poor quality products for brands, there is a lack of crisis public relations capability, and there is a great lack of professionals to enhance brand competitiveness. Especially in the process of selecting brand promotion platforms, they are neither professional nor swinging, affected by local market interests, short sightedness and lack of continuity. Brand positioning is unclear, resulting in swinging products, small businesses, small brands, lack of continuity and professionalism in brand positioning.

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< p > "except that, most sporting goods enterprises are labor-intensive enterprises, and sporting goods enterprises are characterized by highly intensive and centralized development. Natural labor is easy to raise prices, and the local government has blindly tied up the large sporting goods enterprises in the city through various resources and policies. This is bound to cause a group of scorpion to kill each other in a bottle. In the short term, the government can get a large amount of tax revenue, and in the long run, it is bound to form a situation that the government of the enterprise will lose both sides.

"The report says.

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< p > the report thinks that because of the rising labor costs, it can not simply rely on the government and enterprises to solve it. Moreover, the whole sporting goods industry has not yet formed a benign layout of the industrial chain.

If a city forms a business gathering area, it will be conducive to the sale of goods. But if the enterprise cluster area is formed, it will cause the same kind of resources to be brutally contended, and the other resources can not be effectively utilized. As a result, not only the resources of the similar workers are overexploited, but also the labor force prices are pushed up.

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< p > therefore, the report suggests that sporting goods manufacturers should have their own survival rules, and at the same time have the idea of layout in the whole country. For example, planning creativity should be placed in the fashion city, brand marketing should be placed in the cities with strong media, and the production enterprises should be placed in cities with convenient pportation and cheap labor, so that they can make their products look and look at the industrial chain and make the enterprises stronger and bigger.

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