Domestic Brands Such As Force Shoes Have Once Again Become The Target Of Chinese People.

< p > recently, the "old gazelle" and other old brands have been listed in the national rites list, triggering many people's memory, triggering a fever of domestic goods. The brand names such as "the hundred elk", "a target=" _blank "href=" http://www.91se91.com/ "shoes" and "/a" have become popular brands of Chinese people. China's traditional independent brands are very influential, but in the process of development, they are not suited to the market economy. < /p >
At present, to rediscover the value of old brands, we should give new vitality to market by means of market operation, such as technology research and development, category construction, marketing innovation, and so on. P To this end, this edition today tells stories about several old brands for readers. < /p >
< p > attach importance to R & D, constantly adjust brand positioning, "back force" to rely on innovation < /p >
< p > "buy a pair of back shoes" has been the dream of many Chinese people. The situation has changed, and back force has been selling "cabbage prices" because of backlog. < /p >
< p > now, the old brand, which has experienced brilliant and low tide, has entered the rising channel once again. Sales revenue has increased rapidly in recent years: 200 million yuan in 2010, 300 million yuan in 2011 and 500 million yuan in 2012. During the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo, there was a long queue scene in the Huili shoe store, which included the figures of international dignitaries and stars. < /p >
P shoes were born in 1927. They were very popular in the early 50 to early 90s. Recalled the workers at the factory. After that, sales of Huili shoes gradually weakened. < /p >
< p > 2000, Huayi Group set up Shanghai Huili shoes industry Co., Ltd. Gui Chenggang, the executive secretary of the shoe industry, introduced the transformation of the company from the original production enterprise to the brand marketing enterprise. Shanghai is responsible for R & D and marketing, and the production is outsourced to the foreign enterprises. Transformation is not easy, but the effect is not good at first. However, Huili has been insisting on constantly adjusting its brand positioning from the former middle and low grade brand to healthy, fashionable and professional sports brand. At present, there are more than 200 series of products and more than 5000 varieties. < /p >
Like P and Huili, Shanghai's old brand, the bee flower, has also reopened. The bee flower sandalwood soap was first founded in 1928. It is the largest variety of soap in China. With the increasingly fierce competition in the washing and chemical industry, Shanghai Soap Making Co., Ltd., which produces bee flower sandalwood soap, is in a predicament. But through unremitting efforts, the company finally got out of the trough. < /p >
< p > in recent years, the development of old brands such as Changhong, Haier, Lenovo and the hundred eleus is also attracting considerable attention. In the face of fierce market competition, it is not easy for local brands to open new flowers to old trees. According to media statistics, there are about 65 thousand old brands, and about 1500 can be seen in the market now. Only 10% of them are relatively normal. < /p >
Ge Wenyao, chairman of Shanghai Jiahua, who owns dual brand and other old brands, believes that the first step to revitalize the old brand is to carry out system reform, to strengthen the importance of scientific research, and to carry out market-oriented operation, and establish a mature strategy and system in terms of management concept, talent structure, organization structure and business process. P Huili and other old brands can continue to "return to the sky" to force? Although difficult to usher in the second spring, but still blocked and long. < /p >