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Jining International Leather City Makes Great Efforts To Build Large Modern Leather Trend Shopping Plaza

2013/4/17 13:23:00 71

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Jining international leather city since its opening in September 28, 2012, it has been crowding and bustling, with a daily average passenger volume of over 5000 people, with a passenger volume of 450 thousand passengers and a total sales of over 500 million yuan. Jining international leather city can win a complete victory, in fact, it is not surprising at all. It relies on the thick accumulation of Jining leather industry. 
 1. The basic situation of Jining international leather city is /p >
 Jining international leather city is located at < a href= "http://www.91se91.com/news/index_p.asp" > Inner Mongolia < /a > Wulanchabu Jining modern logistics park. It is the core of Wulanchabu Jining New Area Development Center. The total investment is 1 billion 200 million yuan, the planning land is 300 mu, and the planning and construction area is 250 thousand square meters. Construction started in August 2011, phase I 1, 2 and 3 were put into operation, and 4 Building entered the stage of interior decoration. Up to now, more than 600 merchants have been settled, and the operation area will reach 125 thousand square meters, with an annual sales volume of 1 billion 500 million yuan. 
 Jining international leather city main "six categories", covering leather, fur, bags, a href= "http://www.91se91.com/news/index_x.asp" > leather shoes < /a, jewelry, plush, and supporting warehousing, display, catering, office and other facilities, is a shopping, leisure, entertainment as one, to meet the needs of various consumer groups, and strive to build a large-scale modern leather trend shopping plaza. 
 two, superior geographical location 
 in recent years, with the rapid development of China's leather industry, China is becoming one of the most active and potential markets for leather trade. At present, the most developed leather trading market in China is mainly concentrated in four provinces, namely, Zhejiang, Hebei, Guangdong and Liaoning. So, is Jining the most dynamic market for leather trading in Inner Mongolia? Can it be divided into several other markets? The answer is yes, of course. Jining faces Beijing, Tianjin, South, Shanxi, Hebei, West, Hubei and Bao, and the north connects two links. It is the "bridgehead" of the autonomous region's eastward and westward exits. The intersection of the North opening south alliance is the spanportation hub linking the three major economic zones of North China, Northeast and northwest, and is also an important spanit point for our country to enter the market of Mongolia, Russia and Europe. With the continuous expansion of location and spanportation advantages, Jining has entered the capital's three hour economic circle and the capital's one hour economic circle. In these two circles, the coverage is undoubtedly the most consumptive group in China. These advantageous traffic location advantages provide an incomparable condition for Jining international leather city's future market base and occupation. 
 three, has a long history of leather manufacturing and sales 
 in the 80s and 90s of last century, Jining panda leather products factory was well known at home and abroad. The panda brand leather clothing sold well throughout the country, and the supply was in short supply. The famous brand effect has led to the development of leather goods in Jining. All kinds of production, such as a href= "http://www.91se91.com/news/index_f.asp", fur leather, /a, leather gloves, leather slippers and other self-employed and small businesses sprung up like mushrooms, and came into being, forming a famous leather goods street. But after entering the 2000, due to the old equipment of Jining panda leather factory, old leather clothing, poor management, the closure of leather goods factory, leather goods street also entered a depression period of nearly ten years. 
 in recent years, with the rapid development of China's leather industry, Wulanchabu municipal Party committee and government give full play to the advantages of the long history of the leather goods industry and the integrity of the industrial chain, and accelerate the creation of "China's prairie skin", and the regional brand influence is increasing. At present, the city has more than 300 small leather and leather products manufacturing enterprises, employing nearly 20 thousand people, and processing over 50 million pieces of leather products annually. Jining leather goods street is the most influential professional leather goods sales market in Inner Mongolia. There are more than 550 self-employed leather workers and more than 3000 employees. The radius of sales is nearly 500 kilometers from Beijing, Tianjin, Hebei, Shanxi and Mongolia, with an average daily sales volume of over 5000 yuan, with an annual sales volume of more than 500 million yuan, and the annual sales volume of 500 million yuan or more. The processing area of 1500 mu of leather processing plants has already built 10 standardized plants, and the construction area is nearly 40 thousand square meters. After the completion of the project, Jining international leather city will consume nearly 200 million consumers, including Beijing, Tianjin, Hebei, Shanxi and Inner Mongolia, becoming the largest and most professional distribution center for leather sales in the northern region, and the largest leather shopping center in North China. 
 four, the government strongly supports /p >
During the opening ceremony of Jining International Leather City, the government gave strong support. The opening ceremony was hosted by the Jining Municipal People's Government of Wulanchabu and Wulanchabu Xingang Real Estate Co., Ltd. in P. China Leather Association, the private science and Technology Promotion Association of the Ministry of science and technology of China, the joint meeting of the mayor of Bohai, the the Inner Mongolia Autonomous Region Federation of industry and commerce, the government of the the Inner Mongolia Autonomous Region government in Tianjin, the government of the Wulanchabu municipal Party committee, the government of the Jining District Committee, the Xilinguole Meng Committee and so on, as well as the foreign delegations from Russia and Mongolia, the more than 60 enterprises of the friendly cooperation units, and the more than 100 travel agencies of the Jining international leather city. In order to support the development of Jining International Leather City, the tax exemption policy is implemented this year. 
 five, increasing propaganda intensity /p >
 Jining International Leather City advertised in a golden time in CCTV. It also advertised in TV stations and newspapers around Beijing, Tianjin, Hebei, and Mongolia, which made Jining International Leather City famous. 
 six, implanting tourism marketing 
 in order to promote the development of leather city, Jining International Leather City and the surrounding 400 kilometers of cities have signed more than 60 tourism associations. At least one free shopping tour bus goes to and fro every day, which greatly saves the spanportation cost of customers. Wulanchabu Tourism Bureau has also launched a new tourism strategy to integrate Jining International Leather City shopping tour with the ecological health tour of the Forest Park and the ptene tour tour. In addition to being able to experience the "heaven, the wild, the wild grass and the cattle and sheep", the tour to Wulanchabu can be seen in the picturesque scenery of the mountains and rivers. At the same time, it can blend into the unique culture and rich folk customs of the region, taste Mongolian food and local snacks, and also go shopping in Jining international leather city. "Shopping and traveling is really the best way to kill two birds with one stone." this is the greatest feeling that many tourists come to Jining international leather city. In the fierce market competition, Jining international leather city leads the business to break through the tight encirclement, and creates a new way through the consumption of the local people, combining the new tourism marketing and the award type sales. 
 seven, leading to the development of other industrial chains 
 Jining international leather city will also merge into the Jining leather goods industrial park, Tu Mu Er Tai fur plush meat processing base and the future development base and other projects, forming a leather industry chain integrating sales, processing, leather making and breeding. It is estimated that by the end of 12th Five-Year, the area of leather goods in Jining will reach 1 million square meters, with a total turnover of 10 billion yuan, which will bring greater economic and social benefits to the local masses and businesses.