China Should Pay More Attention To Packaging And Create A Bigger Market.

France's popular "jump shoes", the old smelly rubber shoes, today turned 20 somersault clouds, turned into a favorite of the elves princes; CK preferred lazy shoes, black cloth surface unchanged, the bottom line is "CK" logo, export to domestic sales to a "inside Lian Sheng" gas enough; LV called luxury sister, recently launched a new bag, a great look, this is not our brother's snake skin bag;

If I list them, I am afraid they will all be able to publish their books.

There are many strange things, but without exception, the cheap and affordable stall goods make the foreigner flee into the counter and seem to wear crystal shoes.

So some economists are not angry and think that our businesses do not pay enough attention to packaging promotion, so they can not earn money.

Some people think that leaps and bounds are popular in foreign countries. In fact, it is a success of "Made in China" as a whole.

Some people point out that the core of the internationalization of Chinese brands is intercultural communication. They must know what others want and meet their needs while ensuring their core competitiveness, so that they can succeed.

For example, people don't like dragons, so we can't make totem with dragons.

However, the immaturity of the consumer culture is the cause of the incense outside the wall.

The CONVERSE canvas shoes are really on the street foot of the street. Is the enjoyment of more than 200 yuan limited to this?

No

They are still gaining publicity from advertising.

In other words, these people wear shoes to wear an identity.

Like the rich Chinese who have been collecting luxury goods, this kind of fetishism is due to vague social identities, always proving themselves, or rich or tasteful, and consuming expressing their ability to prove.

There is not much money to do. CONVERSE, ADI can also solve it a little. At least, our brothers and sisters have not been swept away by the trend.

Therefore, the so-called packaging promotion is not the best policy. Is it necessary to sell 200 yuan for a pair of 20 yuan shoes?

What we need is a healthy and positive consumption culture.

The construction of this culture is not a propaganda but also a natural formation of our social welfare system.

Like charitable culture, everyone has no need to prove his concern.